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Country Report

Wine in the US

In 2011, wine continued its recovery in terms of total value sales after falling during the recession in the US in 2009. During the recession, many consumers chose to trade down to economy brands, shift to more discounted retail channels, and move ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Beer in the US

Due to the recessionary issues over the most recent economic period, there has been a shift in Americans’ alcohol consumption from beer to wine and spirits. Over the 2006-2011 review period, overall beer volume declined by 3%, while wine and spirits ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in the US

Volume sales of cider in the US grew by 20% in 2011, outpacing the 12% CAGR posted over the review period. This growth was largely attributed to the popularity of craft beer in the US and consumers’ desire to try new flavours and tastes. Familiarity ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in the US

RTDs/high-strength premixes declined by a 4% CAGR over the review period as a whole due to a lack of innovation and the removal of caffeine from the MillerCoors and Anheuser-Busch offerings. In 2011, sales of RTDs/high-strength premixes rebounded to ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in the US

Spirits benefited in 2011 from consumers switching from drinking beer to spirits. Beer – which still remains the nation’s favourite alcoholic beverage in terms of total volume sales – saw its volume sales fall by 2% in the three consecutive years ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in the US

Alcoholic drinks in the US continue to be marked by consumers shifting their purchases from beer towards spirits and wine. Although beer still remains the most popular alcoholic beverage in terms of total volume sales, its sales have continuously ...

Feb 2012 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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