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Venezuela

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Country Report

Wine in Venezuela

2011 was the third consecutive year in which wine exhibited a negative performance in terms of total volume sales. The downward spiral is a direct consequence of price increments and reduction in Venezuelans’ purchasing power. Wine is no exception ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Venezuela

In 2011, cider/perry continued exhibiting positive performance in terms of total volume sales as weakened consumer purchasing power boosted consumption of less expensive alcoholic drinks. Average Venezuelans are replacing sparkling wine with cider ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Venezuela

In 2011, RTDs/high-strength premixes continued exhibiting a negative growth rate as a result of weakened consumer purchasing power. Consumers of RTDs also reduced the frequency and quantity of consumption as they faced tighter budgets which forced ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Spirits in Venezuela

Despite the fact that 2011 can be considered a turning point when the country’s macroeconomic variables stopped experiencing negative growth and stabilised, Venezuelan consumers continued to downtrade not only between different categories of spirits ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Beer in Venezuela

In 2011, beer continued to show contraction that began in 2009 as a result of the economic downturn which led to the deterioration in consumers’ purchasing power. In addition, high price increases recorded in 2010 and 2011 adversely affected the ...

Dec 2011 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Venezuela

In 2011, overall alcoholic drinks recorded a negative performance, mostly influenced by the behaviour of beer which was significantly affected by weakened consumer purchasing power. High price increases recorded in 2011 negatively affected the ...

Dec 2011 | US$1,900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


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