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Country Report

Alcoholic Drinks in Vietnam

In 2011, the Vietnamese economy was suffering from a high inflation rate. However, alcoholic drinks still performed well and saw strong growth in all categories. Double-digit growth was observed in both the on-trade and off-trade channels. Moreover, ...

Feb 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Vietnam

In the context of the review period, the presence of RTDs/high-strength premixes continued to be negligible. This was due to the fact that consumers generally do not have knowledge of this product. In addition, distribution seemed to be limited, ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Vietnam

Traditionally, spirits were purchased as gifts on special occasions such as Lunar New Year or Christmas holidays. Over the review period, Vietnamese consumers became more familiar with spirits as they were looking for more sophisticated alcoholic ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Vietnam

In the context of the review period, Vietnamese consumers were familiar with some wine products such as local non-grape wines that were widely available in the country. Sales of niche wine products such as sparkling wine or still light grape wine ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Vietnam

Over the review period, beer was regarded by Vietnamese consumers as a kind of necessity, either in business meetings or in informal gatherings of friends. Some consumers also had a habit of drinking beer during their meal to help them easily digest ...

Feb 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Vietnam

Cider remained negligible in 2011. Due to the low consumer awareness, there were only a few brands available in high-end supermarkets and restaurants to cater to the foreign tourists and expatriates.

Feb 2012 | US$900| Add to cart | View details ›

Passport: Market Intelligence Systems

Passport Alcoholic Drinks is the leading on-line market intelligence system for strategic, corporate and marketing planning.


A regional subscription delivers unrivalled levels of research and analysis for beer, wine, spirits, helping you make clear, confident decisions.
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