Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Total: (566)

Country Report

Spirits in Bulgaria

Spirits is the largest Alcoholic Drinks category in both volume and value terms in Bulgaria. Spirits followed patchy development over the review period; years of marginal growth were followed by years of decline, mainly reflecting excise duty rises. ...

Aug 2012 | US$900| Add to cart | View details ›

Global Briefing

Wine: BRICs and the Western Wall of Maturity

With Western Europe slipping back into recession, US consumer confidence precarious and maturity issues flaring up across the West, the BRICs are increasingly viewed as the key markets for growth. There might be legislation-induced volatility, ...

Jul 2012 | US$2,000| Add to cart | View details ›

Country Report

Alcoholic Drinks in Portugal

Portugal’s dire economic situation limited the performance of alcoholic drinks in 2011, as total volume sales declined. There was a consensus among Portuguese consumers that, in order to save money, it was necessary to reduce spending on all ...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Portugal

RTDs are not among the most popular beverages in Portugal. The novelty of these drinks has worn off, and, in 2011, Portuguese consumers preferred to drink their favourite beverages when out and for most consumers this did not include ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Portugal

In 2011, the ongoing weakness of the Portuguese economy encouraged people to rationalise their expenditure and spirits was one of the alcoholic drink categories most adversely affected by this. The desire for a healthier lifestyle also contributed to...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Portugal

The deep economic crisis gripping the country continued to negatively affect demand for wine in Portugal in 2011. The real disposable incomes of most Portuguese consumers decreased further towards the end of 2010, due to an increase in both sales and...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Portugal

Beer sales continued to decline in 2011, as the harsh economic climate and restrictive measures negatively influenced demand. The disposable incomes of most Portuguese consumers decreased even further towards the end of 2010, due to a rise in both ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Portugal

Cider is not a popular beverage in Portugal. Portuguese consumers are unaccustomed to drinking cider and tourists, mainly in the Algarve, account for most of the cider consumed in the country. Since 2007, there has been a drop in tourist activity in ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Norway

Beer in Norway declined in total volume by 1% in 2011, with both off-trade and on-trade channels recording a 1% decline in volume sales of beer. Beer with an abv of between 3.75% and 4.75% accounts for almost 95% of volume sales of beer in Norway and...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Norway

Cider only became available in Norwegian retail outlets in 2005 and over the review period off-trade current value sales of cider/perry increased at a CAGR of 3%. The rising popularity of cider/perry through retail channels is mainly due to rising ...

Jul 2012 | US$900| Add to cart | View details ›