Market research for the alcoholic drinks industry

Euromonitor has the world’s most comprehensive research on the alcoholic drinks industry. We monitor and analyse industry trends in alcoholic drinks globally, including in-depth data on market share and market size – from the “big picture” down to specific category levels. Categories in alcoholic drinks include:

Euromonitor data and market analysis advances your knowledge of the industry and its competitive environment, ensuring accurate and focused strategies for your business. Our market research can be used throughout your entire organisation, including strategic development, marketing, mergers and acquisitions, and brand management.

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Country Report

Alcoholic Drinks in Norway

Alcoholic drinks in Norway decreased marginally in volume and increased in value during 2011. As the effects of the economic crisis began to fade, Norwegian consumers began to go out more often, a situation which has benefited on-trade establishments...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

RTDs/High-Strength Premixes in Norway

RTDs/high-strength premixes in Norway continues to face strong competition from other alcoholic drinks categories. A growing number of younger Norwegian consumers prefer still white wine and still rosé wine to RTD’s, especially during the warm summer...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Norway

Spirits in Norway faced strong declines in 2011 as negative growth was registered across almost all spirits categories. This poor performance was for several reasons, one of which was the competition coming from duty free sales of spirits. All ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Norway

Wine consumption in Norway has increased dramatically over the past 25 years and one of the major reasons behind this high growth is the policies of Vinmonopolet, which currently offers more than 10,000 different types of wine. Every two months, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Cider/Perry in Morocco

Sales of cider/perry remained negligible at the end of the review period, with no distribution presence for these products in Morocco. Cider/perry has never been produced locally and also has no tradition for consumption in the region.

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Morocco

There was stronger consumption of wine among Moroccan consumers at the end of the review period. This was partly linked to the westernisation trend, with wine’s upmarket image attracting many aspirational mid- and high-income consumers. In addition, ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Morocco

Alcoholic drinks saw total volume decline during the review period as a whole, with this linked to the economic downturn in the middle of the review period. The global economic downturn not only impacted Moroccans’ ability to afford alcoholic drinks ...

Jul 2012 | US$1,900| Add to cart | View details ›

Country Report

Beer in Morocco

Beer suffered as a result of price increases at the end of the review period. These were largely linked to tax increases and the introduction of compulsory security marking in 2010. Beer saw 45% increase in TIC in TIC in 2010, while the ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Morocco

There was a marked rise in contraband sales of spirits at the end of the review period. This was largely due to the introduction of higher TIC on spirits in 2010 and also to the introduction of compulsory security markings. The implementation of ...

Jul 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Morocco

Sales of RTDs/high-strength premixes were hit hard by on-trade sales decline in 2011 over the previous year, with on-trade volume sales dropping by 10%. This was due to consumers’ economic concerns and the high price of these products in the ...

Jul 2012 | US$900| Add to cart | View details ›