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Company Profile

Aldi Group in Retailing

Feb 2010

Price: $525

About this Report

About this Report

Euromonitor International's report on Aldi Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Aldi Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Aldi Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Aldi Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

SWOT - Aldi Group

  • Strategic Evaluation

How Discounters Shape Grocery Retailing in Europe

  • Strategic Evaluation

Supermarkets and Hypermarkets Take on the Discounters

  • Strategic Evaluation

Competitive Positioning

Global Sales Show Resilience Despite Saturation in Germany

  • Competitive Positioning

Competitive Context – Positive Trend for Discounters

  • Competitive Positioning

Geographic Opportunities

Opportunities Abroad to Offset Challenging Domestic Market

  • Geographic Opportunities

Austria/Germany: Prices and Innovations in Mature Markets

  • Geographic Opportunities

Growth Prospects Remain Strong in the UK and the US

  • Geographic Opportunities

Eastern Europe and Greece – Catching Up with Schwarz

  • Geographic Opportunities

Australia – Success in a Concentrated Competitive Landscape

  • Geographic Opportunities

France/Switzerland – Discounters Influence Grocery Retailing

  • Geographic Opportunities

Channel Opportunities

Aldi’s Channel Presence Confined to Discounters

  • Channel Opportunities

Brand and Private Label Strategy

Global Brand Strategy Despite Dual Group Structure

  • Brand and Private Label Strategy

Aldi/Hofer: More Advertising and More Premium Assortment

  • Brand and Private Label Strategy

Private Label – Focus on More Premium and Local Ranges

  • Brand and Private Label Strategy

Operations: Retail Infrastructure and Procurement Strategies

  • Brand and Private Label Strategy

Recommendations

Key Recommendations

  • Recommendations

Samples

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