You are here: HomeSolutionsIndustriesRetailing
print my pages

Company Profile

Aldi Group in Retailing

Apr 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Aldi Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Aldi Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Aldi Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Aldi Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts: Aldi Group

  • Strategic Evaluation

SWOT: Aldi Group

  • Strategic Evaluation

Key challenges: Domestic maturity and intensified competition

  • Strategic Evaluation

Competitive Positioning

Keeping up with Lidl provides a challenge

  • Competitive Positioning

Competitive context: Aldi loses top five ranking

  • Competitive Positioning

Domestic Strategy

Proportion of domestic sales: Steady decline to less than 50%

  • Domestic Strategy

Domestic strategy: Modernisation to improve competitiveness

  • Domestic Strategy

Domestic outlook: Limited scope for growth

  • Domestic Strategy

International Strategy

Western Europe main region of activity

  • International Strategy

Discounters set to outperform grocery retailers in the US

  • International Strategy

Slowdown in France

  • International Strategy

Expansion plans in Hungary

  • International Strategy

Possible market entries

  • International Strategy

Multi-channel Strategy

Sole focus on discounters channel

  • Multi-channel Strategy

Brand and Private Label Strategies

Expansion across the majority of markets

  • Brand and Private Label Strategies

Aldi: Gradually moving away from bare simplicity

  • Brand and Private Label Strategies

Main focus on private label but brands increasingly incorporated

  • Brand and Private Label Strategies

Private label encompasses all price tiers

  • Brand and Private Label Strategies

Operations

Operating strategy

  • Operations

Opportunities and Recommendations

Key recommendations

  • Opportunities and Recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!