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Company Profile

Aldi Group in Retailing

Apr 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Aldi Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Aldi Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Aldi Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Aldi Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts: Aldi Group

SWOT: Aldi Group

Key challenges: Domestic maturity and intensified competition

Competitive Positioning

Keeping up with Lidl provides a challenge

Competitive context: Aldi loses top five ranking

Domestic Strategy

Proportion of domestic sales: Steady decline to less than 50%

Domestic strategy: Modernisation to improve competitiveness

Domestic outlook: Limited scope for growth

International Strategy

Western Europe main region of activity

Discounters set to outperform grocery retailers in the US

Slowdown in France

Expansion plans in Hungary

Possible market entries

Multi-channel Strategy

Sole focus on discounters channel

Brand and Private Label Strategies

Expansion across the majority of markets

Aldi: Gradually moving away from bare simplicity

Main focus on private label but brands increasingly incorporated

Private label encompasses all price tiers

Operations

Operating strategy

Opportunities and Recommendations

Key recommendations

Samples

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