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Global Briefing

All Things to All People: The Story of Pizza

Jul 2012

Price: US$2,000

About this Report

About this Report

Combining versatility and familiarity in a way few other categories can match, pizza has emerged as one of the key pillars of chained foodservice’s long spread across the globe. In this new report, Euromonitor International explores the many paths to growth in this multifaceted category. From a high-end night out to a quick grab-and-go snack, pizza can do it all, creating real opportunity for chains with the flexibility and imagination to maximise its strengths.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Global Performance

Pizza specialists now account for US$124 billion in global spending

Growth bounces back, yet clouds remain

Two markets key to sales, but growth lies elsewhere

Two regions lead sales, as multiple growth centres form

Pizza continues to add to its share of total eating out

Growth strong across all three formats

Different regions, different formats

A tale of three categories

Pizza’s four key advantages

Competitive Landscape

Steady growth continues for chained pizza operators

US chains continue to lead the way

Chains drive expansion globally

Italian diaspora drives independent full-service demand

Full-service still a story of Pizza Hut, followed by everyone else

Papa John’s and Domino’s embrace full-service format

Regional players drive growth in 100% HDTA

Small towns yield steady but impressive growth for Eagle Boys

Fast food still niche, but pockets of growth exist

Greenwich now a growing force in Philippines pizza

Regional Highlights

Chained players in the driver’s seat

Asian markets illustrate potential for effective segmentation

Southeast Asian markets show potential (and limits) of 100% HDTA

Latin America still a continent of independents

Chains flourish within a specific niche

Brazil offers avenues to growth across multiple formats

Gulf states emerge as key markets for pizza chains

A full-service market with room to grow

Big outlets, big spending

Eastern Europe offers real opportunities for pizza operators now…

…and in the years to come

“Gourmet” delivery drives sales across developed world

The rise of the gourmet pizza

Global Prospects

Steady expansion ahead

Western hemisphere growth to remain central

US to power forward as new growth centres emerge

A full-service future

The evolution of pizza consumption

Age of smartphones to push delivery innovation further

Three trends to watch

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