Company Profile

Amazon.Com Inc in Retailing

| Pages: 39

Price: US$570

About this Report, a leader in online retail, originally built up its brand thanks to a large selection of products at low prices, alongside high quality customer service. As the company has evolved, it has not abandoned these tools, but has instead supplemented them to continue building customer loyalty. A new focus on expansive delivery options, third party sellers, and self-branded electronics underlies a push to expand its customer base and embed itself even more in those customers’ lives.

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Euromonitor International's report on Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Amazon’s c ore business

Amazon seeks to make investment pay (at the expense of profits)

Revenue and cost concerns continue to raise questions

Amazon’s wider corporate strategy in 2014


Strategic objectives and challenges

Competitive Positioning

Competitive context: Amazon moves rapidly up the rankings

The world market closes the gap

Internet retailers across the globe

Chinese retailers heat up the competitive environment

Global Retail Strategy

Multipronged business model means more opportunity

Marketplace model further entrenches merchants and buyers

Pricing and service d rive loyalty as key cogs of Amazon’s strategy

Widening brand portfolio to drive global growth

Scale of US makes it central to global retail strategy

Kickstarting online grocery in the US

Remarkable position in new global market

Chinese business grows, but struggles with competition

Amazon’s Indian marketplace model may be way forward


Amazon’s expansion across the globe

Fulfilment location key to retail model

Delivery option expansion key to the future

Product Strategy

Internet retailing growth prospects as Amazon expands

Changing product mix reflects growing consumer base

It all revolves around Prime

fireTV plays on Amazon’s strengths and can boost Amazon Prime

Proprietary tablet gives competitive edge as a second “storefront”

E-readers: Content, not hardware, is king

The Fire Phone falls flat

Opportunities and Recommendations

Expand service expertise and bring it to other countries


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