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Company Profile

Amazon.com Inc in Retailing

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Amazon.com Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Amazon.com Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amazon.com Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amazon.com Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Worrying trend as Amazon sales rise but profits fall

  • Strategic Evaluation

SWOT: Amazon.com Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Third party sellers boost Amazon’s sales growth

  • Competitive Positioning

Amazon maintains its position as the world’s largest internet retailer

  • Competitive Positioning

Global Retail Strategy

Amazon extends its portfolio of internet retailing brands

  • Global Retail Strategy

US and international divisions remain equally important to Amazon

  • Global Retail Strategy

But international markets prove more profitable for Amazon

  • Global Retail Strategy

Amazon’s wider corporate strategy in 2011/2012

  • Global Retail Strategy

Amazon.com well positioned for growth in the US market

  • Global Retail Strategy

Market suitability for a loss-leading Amazon Kindle Fire tablet

  • Global Retail Strategy

Country-dedicated sites boost Amazon’s retail revenue

  • Global Retail Strategy

Is Amazon adopting a language-based global expansion strategy?

  • Global Retail Strategy

Could an Amazon.br, Amazon.sa or Amazon.ru be seen soon?

  • Global Retail Strategy

Product Strategy

Is Amazon making too many enemies in the internet world?

  • Product Strategy

The tale of two e-tailers: Amazon and Dell

  • Product Strategy

Hardware-led approach to media products retailing proves critical

  • Product Strategy

Amazon’s product hierarchy in 2011

  • Product Strategy

Plethora of retail apps sees Amazon stay ahead of the game

  • Product Strategy

Deciding which area of internet retailing to invest in proves difficult

  • Product Strategy

Could private label aid Amazon’s falling margins?

  • Product Strategy

Operations

Fulfilment locations chosen for tax as well as logistical reasons

  • Operations

Opportunities and Recommendations

Key recommendations

  • Opportunities and Recommendations

Samples

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