Company Profile

Amazon.Com Inc in Retailing

| Pages: 39

Price: US$525

About this Report, with its sales model based on low prices, convenience, delivery efficiency and strategies that use purchase histories to build consumer loyalty, goes from strength to strength - consumer trust in the brand has helped create unparalleled brand equity for the company. Its only falter in recent years has been its slow start in China; however, greater focus on its proprietary Kindle hardware and a booming content market could turn this around.

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Euromonitor International's report on Inc delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Amazon seeks to make investment pay

Competitive environment heating up

Domestic sales strength reflects greater retail sophistication


Strategic objectives and challenges

Competitive Positioning

Amazon still outperforming market, though gap closes

Competitive environment is heating up

Internet retailers go global

Competitive context : Amazon moves rapidly up the rankings

Global Retail Strategy

Scale of US makes it central to global retail strategy

Remarkable position in new global market

Chinese questions

Chinese answers

Widening brand portfolio to drive global growth

Amazon’s Indian marketplace model may be way forward

Tying in consumer loyalty essential to retail strategy

Kickstarting online grocery in the US

Amazon’s wider corporate strategy in 2013/2014

Product Strategy

E-readers: Content, not hardware, is king

Tablet storefront widens competitive frontline

Proprietary tablet gives competitive edge

Competition on multiple fronts

B2B2C and digital products add value and underpin strategy

Existing and new areas as Amazon widens its product offer

Apparel may suit Amazon as it widens product offer

fireTV plays on Amazon strengths and can boost Amazon Prime


Colossal and growing

Fulfilment location key to retail model

Delivery option expansion key to edge

Opportunities and Recommendations

Widening product and geographic scope


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