About this Report
This global company profile examines Amazon.com Inc, the world’s largest internet retailer. From its beginnings as an online bookseller through to its recent forays in consumer electronics, the report examines how Amazon became such a prolific internet retailer. 2011 proved a critical year for Amazon as it invested heavily in video streaming and Android development. However, with rapidly falling profit margins, Euromonitor International investigates if this risk will pay off.
Euromonitor International's report on Amazon.com Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Amazon.com Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amazon.com Inc.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Amazon.com Inc provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
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Table of Contents
Scope of the Report
Scope
Strategic Evaluation
Key company facts
Worrying trend as Amazon sales rise but profits fall
SWOT: Amazon.com Inc
Key strategic objectives and challenges
Competitive Positioning
Third party sellers boost Amazon’s sales growth
Amazon maintains its position as the world’s largest internet retailer
Global Retail Strategy
Amazon extends its portfolio of internet retailing brands
US and international divisions remain equally important to Amazon
But international markets prove more profitable for Amazon
Amazon’s wider corporate strategy in 2011/2012
Amazon.com well positioned for growth in the US market
Market suitability for a loss-leading Amazon Kindle Fire tablet
Country-dedicated sites boost Amazon’s retail revenue
Is Amazon adopting a language-based global expansion strategy?
Could an Amazon.br, Amazon.sa or Amazon.ru be seen soon?
Product Strategy
Is Amazon making too many enemies in the internet world?
The tale of two e-tailers: Amazon and Dell
Hardware-led approach to media products retailing proves critical
Amazon’s product hierarchy in 2011
Plethora of retail apps sees Amazon stay ahead of the game
Deciding which area of internet retailing to invest in proves difficult
Could private label aid Amazon’s falling margins?
Operations
Fulfilment locations chosen for tax as well as logistical reasons
Opportunities and Recommendations
Key recommendations
