Company Profile Inc in Retailing

| Pages: 32

Price: US$525

About this Report

This global company profile examines Inc, the world’s largest internet retailer. From its beginnings as an online bookseller through to its recent forays in consumer electronics, the report examines how Amazon became such a prolific internet retailer. 2011 proved a critical year for Amazon as it invested heavily in video streaming and Android development. However, with rapidly falling profit margins, Euromonitor International investigates if this risk will pay off.

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Euromonitor International's report on Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Worrying trend as Amazon sales rise but profits fall


Key strategic objectives and challenges

Competitive Positioning

Third party sellers boost Amazon’s sales growth

Amazon maintains its position as the world’s largest internet retailer

Global Retail Strategy

Amazon extends its portfolio of internet retailing brands

US and international divisions remain equally important to Amazon

But international markets prove more profitable for Amazon

Amazon’s wider corporate strategy in 2011/2012 well positioned for growth in the US market

Market suitability for a loss-leading Amazon Kindle Fire tablet

Country-dedicated sites boost Amazon’s retail revenue

Is Amazon adopting a language-based global expansion strategy?

Could an, or be seen soon?

Product Strategy

Is Amazon making too many enemies in the internet world?

The tale of two e-tailers: Amazon and Dell

Hardware-led approach to media products retailing proves critical

Amazon’s product hierarchy in 2011

Plethora of retail apps sees Amazon stay ahead of the game

Deciding which area of internet retailing to invest in proves difficult

Could private label aid Amazon’s falling margins?


Fulfilment locations chosen for tax as well as logistical reasons

Opportunities and Recommendations

Key recommendations


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