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Company Profile

American Express Co in Consumer Finance

Feb 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on American Express Co delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of American Express Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of American Express Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of American Express Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment: Balance sheet

  • Strategic Evaluation

Financial assessment: Revenue analysis

  • Strategic Evaluation

Executive structure and changes

  • Strategic Evaluation

American Express increases acquisitions

  • Strategic Evaluation

SWOT: American Express Co

  • Strategic Evaluation

Key opportunities and challenges

  • Strategic Evaluation

Competitive Positioning

Moving ahead of global growth

  • Competitive Positioning

Lowest in peer group

  • Competitive Positioning

Global operator landscape

  • Competitive Positioning

Global issuer landscape

  • Competitive Positioning

Market Assessment

Global network

  • Market Assessment

Charge and credit focused

  • Market Assessment

American Express: global growth

  • Market Assessment

Category and Geographic Opportunities

Product mix of operators

  • Category and Geographic Opportunities

The rising affluent in emerging markets

  • Category and Geographic Opportunities

Keeping up with technology investment

  • Category and Geographic Opportunities

Cardmember spending patterns

  • Category and Geographic Opportunities

Merchant acceptance

  • Category and Geographic Opportunities

Commercial card potential

  • Category and Geographic Opportunities

Pre-paid product expansion

  • Category and Geographic Opportunities

Brand Strategy

Maintaining an elite brand

  • Brand Strategy

Recommendations

Staying ahead of the evolving payment landscape

  • Recommendations

Samples

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