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Company Profile

American Express Co in Consumer Finance

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on American Express Co delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of American Express Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of American Express Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of American Express Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Balance sheet

Financial assessment: Revenue analysis

American Express

Executive structure and key changes

SWOT: American Express Co

Key opportunities and challenges

Competitive Positioning

Slightly underperforming the global average

Consistent by cards in circulation

Global operator landscape

Global issuing landscape

Market Assessment

Complete geographic coverage

Leader in charge products

Global market position

Card value share change over 2007-2011

Category and Geographic Opportunities

Building on an already loyal customer base

At a disadvantage by merchant acceptance

Growing Latin American affluence

Increasing commercial product share

Emerging market pre-paid opportunity

Benefiting from the move to mobile commerce and banking

Building the Serve platform

Utilising position in travel services

Brand S trategy

Solid brand development

Recommendations

Keeping pace with an evolving landscape

Report Definitions

Data parameters and report definitions

Samples

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