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Company Profile

AMR Corp in Travel and Tourism

Feb 2009

Price: $525

About this Report

About this Report

Euromonitor International's report on AMR Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of AMR Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AMR Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of AMR Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

STRATEGIC EVALUATION

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS FOR AMR CORP IN TRAVEL & TOURISM

Core Businesses

Regional Scope

Route Expansion

Products and Services

Marketing Appeal

Growth Opportunities

Emerging Markets

Ancillary Revenues

Limited Potential

  • Table 1 AMR Corp: Air Regional Sales Performance 2007

COMPANY STRATEGY

Strategic Objectives and Challenges

Competition and Higher Costs

Ownership Events

Oneworld Alliance

Strategic Alliances

  • Table 2 AMR Corp: World Shares & Rankings in Travel & Tourism by Sector 2006-2007
  • Table 3 AMR Corp: World & Regional Shares in Travel & Tourism by Sector 2007

COMPANY STRUCTURE

Amr Corp

  • Summary 1 AMR Corp: Travel & Tourism Key Facts

Production and Distribution

BRAND ASSESSMENT

Brand Strategy

American Airlines

The customer experience

Sponsorship

American Eagle

APPENDICES

Financial Summary

  • Table 4 AMR Corp: Financial Summary 2003-2007

Company Background

  • Summary 2 AMR Corp: Historical Development
  • Summary 3 AMR Corp: Subsidiaries 2007
  • Summary 4 AMR Corp: Travel & Tourism Brands 2007
  • Summary 5 AMR Corp: Company Locations
  • Summary 6 AMR Corp: Websites

Samples

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