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Company Profile

Amway Corp in Beauty and Personal Care

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key c ompany facts

More strong growth for Amway’s parent

SWOT: Amway Corp

Key strategic objectives and challenges

High tech helps the company’s strategic direction

Updating the sales model

Competitive Positioning

Amway gains share, loses ranking

Direct selling slots easily into emerging markets

Amway starts to catch up on the global market

Head start in emerging markets key to growth for direct sellers

Market Assessment

Functionality and premium positions set Amway fair for growth

Still more scope in emerging markets for Amway

Geographic and Category Opportunities

BPC direct sales model ideal for emerging markets

Amway well set for dynamic BPC direct selling markets

Global opportunity for BPC direct sales

Asia Pacific: A strategic focus for the company

Indian conditions perfect for Amway’s position and model

Amway happy to use flexible positioning in India

Investment in China to capitalise on leadership

Premium position suits Amway in China

Eastern European strategy formed by Russia

External factors may liberate market in Russia

Amway failing to cash in on Latin America bonanza

Amway increases focus on core categories

Brand Strategy

Amway seeks to shift brand position

Market-specific brand approach pays dividends

Local preferences reflected in product development

Operations

Manufacturing sites move East

Operations

Recommendations

Build on Emerging Market Presence

Samples

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