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Company Profile

Amway Corp in Beauty and Personal Care

Aug 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financials

  • Strategic Evaluation

SWOT – Amway Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

High tech helps the company’s strategic direction

  • Strategic Evaluation

Updating the sales model

  • Strategic Evaluation

Competitive Positioning

Success in China offsets weakness elsewhere

  • Competitive Positioning

Western markets put brakes on growth for direct sellers

  • Competitive Positioning

Strategic unity among leading BPC operators

  • Competitive Positioning

Direct sales slots easily into emerging markets

  • Competitive Positioning

Market Assessment

Premium products with added value offer best opportunity

  • Market Assessment

Asia helps Amway build muscle

  • Market Assessment

Category and Geographic Opportunities

BPC direct sales model perfect for emerging markets

  • Category and Geographic Opportunities

Global opportunity for BPC direct sales

  • Category and Geographic Opportunities

Asia Pacific key to Amway’s strategy, although crowded

  • Category and Geographic Opportunities

Eyes on India

  • Category and Geographic Opportunities

Market-specific strategy for India pays dividends

  • Category and Geographic Opportunities

Flexible approach to China helps leadership

  • Category and Geographic Opportunities

Premium products key to Amway’s success in China

  • Category and Geographic Opportunities

Eastern Europe distorted by Russi a

  • Category and Geographic Opportunities

Russia the most dynamic BRIC market, future less clear

  • Category and Geographic Opportunities

Western Europe opportunity limited to Turkey

  • Category and Geographic Opportunities

Technical strength could turn Amway round in North America

  • Category and Geographic Opportunities

Latin America potential too great to ignore

  • Category and Geographic Opportunities

Brand Strategy

Amway seeks to shift brand position

  • Brand Strategy

Market-specific brand approach pays dividends

  • Brand Strategy

Brand segmentation reflected in product development

  • Brand Strategy

Artistry

  • Brand Strategy

Operations

Manufacturing sites move east

  • Operations

Operations

  • Operations

Recommendations

Recommendations

  • Recommendations

Samples

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