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Company Profile

Amway Corp in Consumer Health

Aug 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT – Amway Corp

Key strategic objectives and challenges

Competitive Positioning

Amway finds its pace late in review period

Amway leader in global VDS

Amway – scope for growth remains in VDS

Asia Pacific to lead regional growth in consumer health

Tightening regulatory web

Asia Pacific regulatory framework

Geographic Opportunities

Herbalife and Amway – Close competition

VDS benefits from ongoing lack of US health care system

Regular personal contact works best in weight management

Leverage strength in child-specific VDS to other c ategories

Product Opportunities

Chinese combine Western with traditional medicine

Calcium remain the most popular supplement in China

Ageing population will drive VDS growth in the US

Multivitamins most popular supplement in the US

Success for VDS players in US despite channel performance

Russia – Opportunities for Amway

Expansion for Amway in Indian Market

Channel Opportunities

BRIC markets fertile ground for direct sales

Shift to internet sales in mature retail environments

Brand and Private Label Strategy

Amway bets on Nutrilite umbrella

Nutrilite – number one VDS brand

Operations

Amway focuses on production

Recommendations

Key recommendations

Samples

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