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Company Profile

Amway Corp in Consumer Health

Jul 2011

Price: $525

About this Report

About this Report

Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

SWOT – Amway Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Amway finds its pace late in review period

  • Competitive Positioning

Amway leader in global VDS

  • Competitive Positioning

Amway – scope for growth remains in VDS

  • Competitive Positioning

Asia Pacific to lead regional growth in consumer health

  • Competitive Positioning

Tightening regulatory web

  • Competitive Positioning

Asia Pacific regulatory framework

  • Competitive Positioning

Geographic Opportunities

Herbalife and Amway – Close competition

  • Geographic Opportunities

VDS benefits from ongoing lack of US health care system

  • Geographic Opportunities

Regular personal contact works best in weight management

  • Geographic Opportunities

Leverage strength in child-specific VDS to other c ategories

  • Geographic Opportunities

Product Opportunities

Chinese combine Western with traditional medicine

  • Product Opportunities

Calcium remain the most popular supplement in China

  • Product Opportunities

Ageing population will drive VDS growth in the US

  • Product Opportunities

Multivitamins most popular supplement in the US

  • Product Opportunities

Success for VDS players in US despite channel performance

  • Product Opportunities

Russia – Opportunities for Amway

  • Product Opportunities

Expansion for Amway in Indian Market

  • Product Opportunities

Channel Opportunities

BRIC markets fertile ground for direct sales

  • Channel Opportunities

Shift to internet sales in mature retail environments

  • Channel Opportunities

Brand and Private Label Strategy

Amway bets on Nutrilite umbrella

  • Brand and Private Label Strategy

Nutrilite – number one VDS brand

  • Brand and Private Label Strategy

Operations

Amway focuses on production

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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