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Company Profile

Amway Corp in Home Care

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key c ompany facts

More strong growth for Amway’s parent

SWOT: Amway Corp

Key strategic objectives and challenges

Eco positioning adds to equity

Brand unification continues outside the domestic market

Updating the sales model

Competitive Positioning

Amway slips in ranking as local giants emerge

Lack of room for growth in home care prompts diversification

Amway’s emerging market expansion offsets decline elsewhere

Emerging market strategy vital for direct sellers

Market Assessment

Laundry care best opportunity

Eastern Europe market share offers opportunity

Geographic and Category Opportunities

Amway’s home care needs BPC/consumer health piggy-back

Amway could seek share in more dynamic markets

Diminishing global opportunities for home care direct selling

Amway's Asia Pacific focus not on home care

Flexibility in China pays dividends

Russian strength underpins regional dynamism

Laundry care and greater affluence key to long-term growth

Scale of automatic detergents market makes it main opportunity

Brand Strategy

Amway could push brand unity with eco-position

Operations

Manufacturing sites move east

Distributors and R&D

Recommendations

Pursue most dynamic direct sales markets with new position

Samples

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