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Company Profile

Amway Corp in Retailing

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Segment data

  • Strategic Evaluation

Financials

  • Strategic Evaluation

SWOT: Amway Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

High tech helps the company's strategic direction

  • Strategic Evaluation

Healthful focus a key part of sales development

  • Strategic Evaluation

Updating the sales model

  • Strategic Evaluation

Competitive Positioning

Success in China drives Amway's global sales

  • Competitive Positioning

Western markets put brakes on growth for direct sellers

  • Competitive Positioning

BPC operators dominate global direct selling

  • Competitive Positioning

Suitability of direct selling for emerging markets suits Amway

  • Competitive Positioning

Geographic Opportunities

Amway's global direct selling presence

  • Geographic Opportunities

Asian scale still the core opportunity for Amway

  • Geographic Opportunities

Emerging market growth offsets decline in Japan and Korea

  • Geographic Opportunities

Amway powers ahead in China

  • Geographic Opportunities

Immature retail infrastructures offer opportunity to Amway

  • Geographic Opportunities

Indian potential warrants Amway investment

  • Geographic Opportunities

Latin American rethink starting to pay dividends for Amway

  • Geographic Opportunities

Product Opportunities

Direct selling perfect for emerging markets, with BPC the driver

  • Product Opportunities

Premium BPC products with added value offer best opportunity

  • Product Opportunities

VDS is Amway's core opportunity

  • Product Opportunities

Premiumisation of offer to drive value sales

  • Product Opportunities

Product offer tailored to each market

  • Product Opportunities

Market segmentation reflected in product development

  • Product Opportunities

Home care sales helped by appliance sales

  • Product Opportunities

Channel Opportunities

Direct selling channel best suited to emerging markets

  • Channel Opportunities

Internet sales could be a new direction for Amway

  • Channel Opportunities

Consumer health holds best prospects for internet

  • Channel Opportunities

Brand Strategy

Amway seeks to shift brand position

  • Brand Strategy

Market-specific brand approach most visible in BPC

  • Brand Strategy

Artistry

  • Brand Strategy

Nutrilite

  • Brand Strategy

Operations

Manufacturing sites move east

  • Operations

Distributors and manufacturing

  • Operations

Recommendations

Reinforce China and India

  • Recommendations

Samples

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