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Company Profile

Amway Corp in Retailing

Oct 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Amway Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Amway Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Amway Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Amway Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Segment data

Financials

SWOT: Amway Corp

Key strategic objectives and challenges

High tech helps the company's strategic direction

Healthful focus a key part of sales development

Updating the sales model

Competitive Positioning

Success in China drives Amway's global sales

Western markets put brakes on growth for direct sellers

BPC operators dominate global direct selling

Suitability of direct selling for emerging markets suits Amway

Geographic Opportunities

Amway's global direct selling presence

Asian scale still the core opportunity for Amway

Emerging market growth offsets decline in Japan and Korea

Amway powers ahead in China

Immature retail infrastructures offer opportunity to Amway

Indian potential warrants Amway investment

Latin American rethink starting to pay dividends for Amway

Product Opportunities

Direct selling perfect for emerging markets, with BPC the driver

Premium BPC products with added value offer best opportunity

VDS is Amway's core opportunity

Premiumisation of offer to drive value sales

Product offer tailored to each market

Market segmentation reflected in product development

Home care sales helped by appliance sales

Channel Opportunities

Direct selling channel best suited to emerging markets

Internet sales could be a new direction for Amway

Consumer health holds best prospects for internet

Brand Strategy

Amway seeks to shift brand position

Market-specific brand approach most visible in BPC

Artistry

Nutrilite

Operations

Manufacturing sites move east

Distributors and manufacturing

Recommendations

Reinforce China and India

Samples

Please update/install flash.

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