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Company Profile

Anadolu Group in Alcoholic Drinks

Feb 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Anadolu Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Anadolu Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anadolu Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Anadolu Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Company facts

  • Strategic Evaluation

First nine months of 2010

  • Strategic Evaluation

Financial assessment 2009

  • Strategic Evaluation

SWOT – Anadolu Efes

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Russia shapes Anadolu Efes’s fortunes

  • Competitive Positioning

Geographic profiles shaping the competitive landscape

  • Competitive Positioning

Major acquisitions drive c onsolidation

  • Competitive Positioning

Potential acquisition target

  • Competitive Positioning

Market Assessment

Narrow geographic range

  • Market Assessment

Domestic sales strongly focused on standard lager

  • Market Assessment

Category and Geographic Opportunities

Gloomy outlook in largest market

  • Category and Geographic Opportunities

Premium opportunities in Russia

  • Category and Geographic Opportunities

Domestic dominance

  • Category and Geographic Opportunities

Time for development of the premium offer

  • Category and Geographic Opportunities

Strong position in Kazakhstan

  • Category and Geographic Opportunities

Building presence beyond core markets

  • Category and Geographic Opportunities

Strong non-alcoholic growth in Iran

  • Category and Geographic Opportunities

Brand Strategy

Geographically fragmented portfolio

  • Brand Strategy

Efes offers greatest geographic reach

  • Brand Strategy

Operations

Production overview

  • Operations

Recommendations

Integration and efficiency

  • Recommendations

Samples

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