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Company Profile

Anadolu Group in Beer

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Anadolu Group delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Anadolu Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anadolu Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Anadolu Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the report

Scope

Strategic evaluation

Key company facts

Growing consolidated net sales but EBITDA decline in 2011

Turkish beer business is the main EBITDA contributor

SWOT: Anadolu Group

Key strategic objectives and challenges

Competitive positioning

Russian market shapes Anadolu’s global performance

Anadolu maintains its global position in 2011

Highly consolidated global beer market

Market assessment

Narrow geographic focus

Main strength in standard lager

Russia remains key market for Anadolu Group

Category and geographic opportunities

Dominating the Turkish beer market

Low per capita beer consumption in Turkey

Strengthening position with SABMiller’s unit in Russia

Category and Geographic Opportunities

Need to focus on premium lager and low alcohol beer in Russia

Growing volumes in other Eastern European markets

Growth potential in Ukraine

Solid beer consumption growth in Asia Pacific

Well placed for growth in Kazakhstan

Dynamic beer consumption growth in Middle East and Africa

Opportunities in non-alcoholic beer in Iran

Brand strategy

Geographically fragmented brand portfolio

Need to increase Efes’ international presence

operations

Production overview

recommendations

Expand geographic presence and improve profitability

Samples

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