Anheuser-Busch InBev NV in Beer

October 2023

AB InBev - the world’s largest brewer - benefits from an offer that spans a broad range of geographies, beer categories and price points, which boosts its capacity to adapt. Flexibility will prove advantageous, given the array of challenges currently facing the industry. The company continues to expand its no/low alcohol offering and is exploring growth prospects outside beer. This profile analyses AB InBev’s strategic opportunities and potential obstacles.

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This report comes in PPT.

Overview:

Euromonitor International's report on Anheuser-Busch InBev NV delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of Anheuser-Busch InBev NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anheuser-Busch InBev NV.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Anheuser-Busch InBev NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope
Executive summary
Top companies at a glance
AB InBev’ s global footprint
The “king of beers” continues its domination
Emerging markets and premiumisation drive growth
A marketing victory despite last-minute red card at Qatar World Cup
AB InBev struggles to address 2023 anti-trans boycott
Continued success centralised in AB InBev’s comfort zone
Steady rankings obscure an active and changing market
Heineken takes aim at AB InBev’s supremacy
AB InBev maintains top brands across multiple markets and categories
AB InBev brews six of the top 10 global beer brands
Crispy lagers keep AB InBev in charge
Premiumisation biggest threat to AB InBev’s position
No end in sight for global growth of lager
AB InBev lags global and local players as non-alcoholic beer skyrockets
Opportunities for non-alcoholic brands eclipse low alcohol offerings
A deep bench affords AB InBev a unique approach
Canned cocktails a regionally focused but burgeoning opportunity
Disparate regional tax models make a unified strategy difficult
Even as the hard seltzer market stalls, North America is primed for victory
Executive summary
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)

Alcoholic Drinks

Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.

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