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Company Profile

Anheuser-Busch InBev in Beer

Dec 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Anheuser-Busch InBev NV delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Anheuser-Busch InBev NV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Anheuser-Busch InBev NV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Anheuser-Busch InBev NV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Strong operational efficiency but high debt level

EBITDA growth driven by emerging markets

SWOT: Anheuser-Busch InBev

Key strategic objectives and challenges

Competitive Positioning

Slightly below global beer growth

Competitive positioning

Leading the global beer market

Beer market consolidation slows down

Market assessment

Balancing geographic presence

Market Assessment

Asia Pacific and Latin America to lead global beer volume growth

Lager remains the key growth category

Category and Geographic Opportunities

Targeting value growth in the shrinking US market

Changing consumer behaviour in the US

Opportunities in low-alcohol beer in Canada

Leveraging leading position in Latin America

Facing a new competitor in Brazil

Modelo a key partner in the consolidated Mexican market

Leading the premium segment in the world’s largest beer market

Regional differences in China

India could offer long-term potential

Competition is intensifying in Russia

Keeping leading position in Ukraine

Beer markets remain sluggish in Western Europe

Gaining share in the declining UK market

Further opportunities in cider/perry

Lacking a major footprint in Middle East and Africa

Brand Strategy

Focus on key brands and pricing

A-B InBev's global brands are not that global yet

Operations

Worldwide production

Recommendations

Keep and strengthen global leading position

Samples

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