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Company Profile

Antonio Merloni SpA in Domestic Electrical Appliances

Sep 2009

Price: US$525

About this Report

About this Report


Euromonitor International's report on Antonio Merloni SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Antonio Merloni SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Antonio Merloni SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Antonio Merloni SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

Financial Assessment

SWOT – Antonio Merloni SpA

Key Strategic Objectives and Challenges

Competitive Positioning

Lack of Scale Keeps Company Away from Dynamic Markets

Lack of Scale in Consolidating Market

Market Assessment

New Geographies Limited by Competitive Environment

Large Kitchen Appliances Focus a Solid Foundation for Growth

Category and/or Geographic Opportunities

Ukraine as Base for Pan-european Development

Eastern Europe Forecast Chimes with Company Development

Western Europe Needs Unity

Developed and Restricted Growth in Western Europe

North African Possibilities

Finding a Toehold in Asia Pacific

Tecnogas Brand Equity Needs to be Leverages in Asia

New Refrigeration Opportunities

Brand Strategy

Fragmented Brand Strategy not Helping

ARDO

ASKO

Recommendations

Looking for an Escape Route

Samples

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