Sep 2009
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Antonio Merloni SpA primarily focuses on large kitchen appliances. The company’ core business generating virtually 99% of unit volumes in 2008. Focus on the European market combined with a basic lack of competitiveness has seen the company under-perform the market. Cheap Asian imports and the global economic downturn, coupled with the company’s lack of scale and heavy debt load led it to the verge of bankruptcy in 2008, and its future remains unclear despite a government sponsored bailout from t
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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.