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Company Profile

Antonio Merloni SpA in Domestic Electrical Appliances

Sep 2009

Price: US$525

About this Report

About this Report

Euromonitor International's report on Antonio Merloni SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Major Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Antonio Merloni SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Antonio Merloni SpA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Antonio Merloni SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Major Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

SWOT – Antonio Merloni SpA

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Lack of Scale Keeps Company Away from Dynamic Markets

  • Competitive Positioning

Lack of Scale in Consolidating Market

  • Competitive Positioning

Market Assessment

New Geographies Limited by Competitive Environment

  • Market Assessment

Large Kitchen Appliances Focus a Solid Foundation for Growth

  • Market Assessment

Category and/or Geographic Opportunities

Ukraine as Base for Pan-european Development

  • Category and/or Geographic Opportunities

Eastern Europe Forecast Chimes with Company Development

  • Category and/or Geographic Opportunities

Western Europe Needs Unity

  • Category and/or Geographic Opportunities

Developed and Restricted Growth in Western Europe

  • Category and/or Geographic Opportunities

North African Possibilities

  • Category and/or Geographic Opportunities

Finding a Toehold in Asia Pacific

  • Category and/or Geographic Opportunities

Tecnogas Brand Equity Needs to be Leverages in Asia

  • Category and/or Geographic Opportunities

New Refrigeration Opportunities

  • Category and/or Geographic Opportunities

Brand Strategy

Fragmented Brand Strategy not Helping

  • Brand Strategy

ARDO

  • Brand Strategy

ASKO

  • Brand Strategy

Recommendations

Looking for an Escape Route

  • Recommendations

Samples

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