Apparel and Footwear in Norway

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Norway?
  • Which are the leading brands in Norway?
  • How are products distributed in Norway?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Norway?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in Norway

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Childrenswear in Norway

KEY DATA FINDINGS

Childrenswear sees some volume decline in 2023, but current value sales are boosted by inflation
Second hand, circular economy remains a key trend in childrenswear
New product development visible in childrenswear in 2023
Modest sales growth over the forecast period, thanks to ongoing innovation and key trend development within childrenswear
Declining birth rates to apply downward pressure on volume sales
E-commerce and social media will continue to drive growth in childrenswear in the coming years
Table 13 Sales of Childrenswear by Category: Volume 2018-2023
Table 14 Sales of Childrenswear by Category: Value 2018-2023
Table 15 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 19 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 20 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

Apparel Accessories in Norway

KEY DATA FINDINGS

Like other categories in apparel, accessories sees weak growth in 2023
Norwegian weather is a key driver of product development and sales
Face masks fade into the distance, post-pandemic
Apparel accessories will continue to face challenges as consumer behaviour evolves
Statement accessories will continue to contribute to the ongoing luxury trend
E-commerce will continue to represent a significant percentage of sales of apparel accessories
Table 23 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 24 Sales of Apparel Accessories by Category: Value 2018-2023
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

Menswear in Norway

KEY DATA FINDINGS

Some volume decline in 2023 follows two years of high demand
Casual elegance remains the most popular style among Norwegian men
Sportswear continues to drive growth in menswear in 2023
Key growth drivers will remain unchanged over the forecast period
E-commerce will remain highly influential in the years ahead
Sportswear will continue to see innovation and new product development as players vie for share
Table 33 Sales of Menswear by Category: Volume 2018-2023
Table 34 Sales of Menswear by Category: Value 2018-2023
Table 35 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 36 Sales of Menswear by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Menswear: % Value 2019-2023
Table 38 LBN Brand Shares of Menswear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 45 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 46 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 47 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 48 Forecast Sales of Menswear by Category: Value 2023-2028
Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 50 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

Womenswear in Norway

KEY DATA FINDINGS

Value sales receive a boost from inflation and rising prices, but volume sales decline
Post-pandemic consumer behaviour favours a return to occasional and formal womenswear
E-commerce remains essential to category performance in 2023
Growth likely to be hindered somewhat by category maturity and intense discounting activity over the forecast period
Internet retailing will remain a key feature of womenswear in Norway
Increased sporting activity will boost growth in women’s sportswear in the years ahead
Table 51 Sales of Womenswear by Category: Volume 2018-2023
Table 52 Sales of Womenswear by Category: Value 2018-2023
Table 53 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 54 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Womenswear: % Value 2019-2023
Table 56 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 57 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 58 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 59 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 60 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 61 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 63 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 64 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 65 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 66 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

Jeans in Norway

KEY DATA FINDINGS

Jeans sees volume decline in 2023, but current value sales are boosted by inflation
Premium jeans performs well in 2023 as Norwegians value quality
Comfort and classic fits remain popular with Norwegians
Despite the ubiquity of jeans, category maturity is likely to hamper growth over the forecast period
Frequent discounting activity is set to impact value growth in jeans
E-commerce will remain a key driver of sales for niche and premium brands
Table 69 Sales of Jeans by Category: Volume 2018-2023
Table 70 Sales of Jeans by Category: Value 2018-2023
Table 71 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 72 Sales of Jeans by Category: % Value Growth 2018-2023
Table 73 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 74 Sales of Men’s Jeans by Category: Value 2018-2023
Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 76 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 77 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 78 Sales of Women’s Jeans by Category: Value 2018-2023
Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 80 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Jeans: % Value 2019-2023
Table 82 LBN Brand Shares of Jeans: % Value 2020-2023
Table 83 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 84 Forecast Sales of Jeans by Category: Value 2023-2028
Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 86 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 88 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 92 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

Hosiery in Norway

KEY DATA FINDINGS

Volume decline and only modest value growth for hosiery in 2023
Hosiery continues to face complex challenges within a changing retail landscape
Norway’s long-established affection for exercise is a rare fillip for the category
Hosiery landscape will remain largely unchanged in the years ahead
Innovative strategies will be key for category growth
Conservative styles will continue to prevail, but playful features may help add value over the forecast period
Table 95 Sales of Hosiery by Category: Volume 2018-2023
Table 96 Sales of Hosiery by Category: Value 2018-2023
Table 97 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 98 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 99 NBO Company Shares of Hosiery: % Value 2019-2023
Table 100 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 101 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 102 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

Footwear in Norway

KEY DATA FINDINGS

As with apparel, footwear sees volume sales decline and modest current value growth
After a temporary boost, footwear specialists fall flat once again in 2023
Sports-inspired footwear continues to prevail, but formal footwear regains interest
Enduring fashion trends will favour dress sneakers and sports-inspired footwear
Online developments will simplify retailing experiences for local consumers
Added value likely to be visible in sport-specific footwear as manufacturers respond to consumer concerns
Table 105 Sales of Footwear by Category: Volume 2018-2023
Table 106 Sales of Footwear by Category: Value 2018-2023
Table 107 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 108 Sales of Footwear by Category: % Value Growth 2018-2023
Table 109 NBO Company Shares of Footwear: % Value 2019-2023
Table 110 LBN Brand Shares of Footwear: % Value 2020-2023
Table 111 Distribution of Footwear by Format: % Value 2018-2023
Table 112 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 113 Forecast Sales of Footwear by Category: Value 2023-2028
Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

Sportswear in Norway

KEY DATA FINDINGS

Category maturity slows volume growth in 2023
Frequent discounting in 2023 as sportswear players seek to clear inventories post pandemic
E-commerce remains highly significant for sales of sportswear
Sportswear will continue to benefit from activity trends but faces ongoing maturity
Category will be characterised by premiumisation as Norwegians seek added value
Sports-inspired apparel will remain popular in Norway in the years ahead
Table 116 Sales of Sportswear by Category: Value 2018-2023
Table 117 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 118 NBO Company Shares of Sportswear: % Value 2019-2023
Table 119 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 120 Distribution of Sportswear by Format: % Value 2018-2023
Table 121 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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