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Learn more73 pages, Feb 2018
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Apparel and footwear saw moderate growth in 2017, with the average unit price gradually decreasing due to the continuing popularity of SPA (Speciality Retailer of Private Label Apparel) brands, and the rise of trendy domestic brands. Domestic brands are providing high quality products at reasonable retail prices, and are introducing up-to-date fashionable designs.
Two major trends were apparent in consumers' lifestyle in relation to apparel and footwear: informality and uniqueness. Informality is having a significant effect on apparel and footwear, in both consumers' daily and business lives.
Both international and domestic manufacturers have a good presence in apparel and footwear. However, the two groups tend to show different strategies in the domestic market.
Internet retailing is continuing to grow in apparel and footwear, satisfying consumers through quick delivery and customer-friendly return policies. Manufacturers and retailers are developing ways to better show consumers the product style, colour and fabrics on a computer of smartphone screen.
Apparel and footwear is expected to see slow but steady volume growth over the forecast period. Women's leggings and non-sheer hosiery will be among the most dynamic areas, due to consumer demand and preference for premium brands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Apparel and Footwear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in South Korea market research report includes:
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Why buy this report?
This industry report originates from Passport, our Clothing and Footwear market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.