print

Country Report

Apparel in China

| Pages: 109

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Decelerating economic growth adversely affects apparel growth

The country’s economy suffered a decline in growth over the review period with 2012 GDP growth declining to 7.8% from 9.2% in 2011. Under the sluggish macroeconomic conditions, consumers became more conservative when purchasing apparel. In this context, apparel in China experienced a decline in growth over the review period in both retail volume and value. However, in an attempt to secure share growth many players and retailers launched marketing campaigns to attract consumers such as discount sales. However, this was not successful.

Unit price continues to grow

Despite the discount promotions widely seen in 2012, the average unit price of apparel continued to increase over the review period with rising raw material, labour, other production and distribution-related costs. As a result of the increase in average unit price, apparel saw stronger retail value growth in 2012 than retail volume. With the sluggish global economic conditions, retail volume sales of apparel were impacted by the price increases hence slower growth in 2012 compared to 2011.

International apparel players support expansion in China

Due to the on-going financial crisis in developed markets in 2012, many international players switched their focus to the Chinese market which remained lucrative. Over the review period, leading international fast fashion apparel players such as H&M, Gap, Uniqlo and Zara all opened new outlets in the country, not only in first tier cities like Shanghai and Beijing, but also further penetrated into lower tier cities across the country. In addition, international sports brands represented by Nike and adidas all increased the distribution coverage across China in attempt to boost the penetration in lower tier cities and town level markets.

Internet retailing sees strong growth

Under the sluggish domestic economic conditions in 2012, consumers became more price-sensitive when purchasing apparel. A number of consumers therefore tended to shop via the internet which provides higher discount rates than store-based outlets. In addition, a large number of players collectively opened online outlets and strengthened their online forces in 2012; internet retailing provided wider choices to consumers than before. For instance, Zara, one of the most famous fast fashion brands in China, debuted in Chinese internet retailing in September 2012. In this context, apparel retail sales via internet retailing increased to RMB126 billion by the end of 2012 from RMB52 billion in 2011.

Steady growth projected over the forecast period

Over the forecast period, apparel is expected to register on-going healthy growth, both in retail volume and value sales. This will be driven by the country’s continuing economic development, rising disposable income levels and a desire for a higher standard of living amongst consumers. Increasing choice through various channels, as well as the wide availability of international fast fashion and sportswear brands, will likewise contribute to Chinese consumers spending more on apparel over the forecast period.

Samples (FAQs about samples):

doc_pdf.png Sample Apparel and Footwear Market Research Report

doc_excel_table.png Sample Apparel and Footwear Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel and Footwear in China?
  • What are the major brands in China?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Table of Contents

Apparel in China - Industry Overview

EXECUTIVE SUMMARY

Decelerating economic growth adversely affects apparel growth

Unit price continues to grow

International apparel players support expansion in China

Internet retailing sees strong growth

Steady growth projected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic slowdown hinders apparel growth

Sportswear negatively affected by rising crisis among domestic sportswear players

Internet retailing continues to be dynamic

Price continues to rise

Multinational players expedite expansion

MARKET DATA

  • Table 1 Sales of Apparel by Category: Volume 2007-2012
  • Table 2 Sales of Apparel by Category: Value 2007-2012
  • Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  • Table 5 Apparel Company Shares 2008-2012
  • Table 6 Apparel Brand Shares 2009-2012
  • Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  • Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Apparel in China - Company Profiles

adidas Sports (China) Ltd in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 adidas Sports (China) Ltd: Key Facts
  • Summary 3 adidas Sports (China) Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 adidas Sports (China) Ltd: adidas in Guangzhou

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 adidas Sports (China) Ltd: Competitive Position 2012

INTERNET STRATEGY

Anta (China) Co Ltd in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Anta (China) Co Ltd: Key Facts
  • Summary 6 Anta (China) Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Anta (China) Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 8 Anta (China) Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Belle International Holdings Ltd in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Belle International Holdings Ltd: Key Facts
  • Summary 10 Belle International Holdings Ltd: Operational Indicators

COMPANY BACKGROUND

  • Chart 2 Belle International Holdings Ltd: Belle in Shanghai

PRODUCTION

  • Summary 11 Belle International Holdings Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 12 Belle International Holdings Ltd: Competitive Position 2012

INTERNET STRATEGY

Bestseller Fashion Group (TianJin) Co Ltd in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Bestseller Fashion Group (Tianjin): Key Facts
  • Summary 14 Bestseller Fashion Group (Tianjin): Operational Indicators

COMPANY BACKGROUND

  • Chart 3 Bestseller Fashion Group (Tianjin): Vero Moda in Shanghai

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Bestseller Fashion Group (Tianjin): Competitive Position 2012

INTERNET STRATEGY

Li Ning Co Ltd in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Li Ning Co Ltd: Key Facts
  • Summary 17 Li Ning Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 Li Ning Co Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 19 Li Ning Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Metersbonwe Group in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 Metersbonwe Group: Key Facts
  • Summary 21 Metersbonwe Group: Operational Indicators

COMPANY BACKGROUND

  • Chart 4 Metersbonwe Group: Metersbonwe in Shanghai

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 22 Metersbonwe Group: Competitive Position 2012

INTERNET STRATEGY

Nike (China) Inc in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 23 Nike (China) Inc: Key Facts
  • Summary 24 Nike (China) Inc: Operational Indicators

COMPANY BACKGROUND

  • Chart 5 Nike (China) Inc: Nike in Guangzhou

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 25 Nike (China) Inc: Competitive Position 2012

INTERNET STRATEGY

Semir Group Co Ltd in Apparel (China)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 26 Semir Group Co Ltd: Key Facts
  • Summary 27 Semir Group Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 28 Semir Group Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Childrenswear in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  • Table 14 Sales of Childrenswear by Category: Value 2007-2012
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  • Table 17 Childrenswear Company Shares 2008-2012
  • Table 18 Childrenswear Brand Shares 2009-2012
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017

Clothing Accessories in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  • Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  • Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  • Table 27 Clothing Accessories Company Shares 2008-2012
  • Table 28 Clothing Accessories Brand Shares 2009-2012
  • Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  • Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017

Footwear in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 33 Sales of Footwear by Category: Volume 2007-2012
  • Table 34 Sales of Footwear by Category: Value 2007-2012
  • Table 35 Sales of Footwear by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Footwear by Category: % Value Growth 2007-2012
  • Table 37 Footwear Company Shares 2008-2012
  • Table 38 Footwear Brand Shares 2009-2012
  • Table 39 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  • Table 40 Forecast Sales of Footwear by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Footwear by Category: Value 2012-2017
  • Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Footwear by Category: % Value Growth 2012-2017

Hosiery in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Hosiery by Category: Volume 2007-2012
  • Table 45 Sales of Hosiery by Category: Value 2007-2012
  • Table 46 Sales of Hosiery by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Hosiery by Category: % Value Growth 2007-2012
  • Table 48 Hosiery Company Shares 2008-2012
  • Table 49 Hosiery Brand Shares 2009-2012
  • Table 50 Forecast Sales of Hosiery by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Hosiery by Category: Value 2012-2017
  • Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017

Jeans in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 29 Jeans by Price Platform 2012
  • Table 54 Sales of Jeans: Volume 2007-2012
  • Table 55 Sales of Jeans: Value 2007-2012
  • Table 56 Sales of Jeans: % Volume Growth 2007-2012
  • Table 57 Sales of Jeans: % Value Growth 2007-2012
  • Table 58 Sales of Men’s Jeans: Volume 2007-2012
  • Table 59 Sales of Men’s Jeans: Value 2007-2012
  • Table 60 Sales of Men’s Jeans: % Volume Growth 2007-2012
  • Table 61 Sales of Men’s Jeans: % Value Growth 2007-2012
  • Table 62 Sales of Women’s Jeans: Volume 2007-2012
  • Table 63 Sales of Women’s Jeans: Value 2007-2012
  • Table 64 Sales of Women’s Jeans: % Volume Growth 2007-2012
  • Table 65 Sales of Women’s Jeans: % Value Growth 2007-2012
  • Table 66 Jeans Company Shares 2008-2012
  • Table 67 Jeans Brand Shares 2009-2012
  • Table 68 Forecast Sales of Jeans: Volume 2012-2017
  • Table 69 Forecast Sales of Jeans: Value 2012-2017
  • Table 70 Forecast Sales of Jeans: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Jeans: % Value Growth 2012-2017
  • Table 72 Forecast Sales of Men’s Jeans: Volume 2012-2017
  • Table 73 Forecast Sales of Men’s Jeans: Value 2012-2017
  • Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2012-2017
  • Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2012-2017
  • Table 76 Forecast Sales of Women’s Jeans: Volume 2012-2017
  • Table 77 Forecast Sales of Women’s Jeans: Value 2012-2017
  • Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2012-2017
  • Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2012-2017

Men's Outerwear in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Men’s Outerwear: Volume 2007-2012
  • Table 81 Sales of Men’s Outerwear: Value 2007-2012
  • Table 82 Sales of Men’s Outerwear: % Volume Growth 2007-2012
  • Table 83 Sales of Men’s Outerwear: % Value Growth 2007-2012
  • Table 84 Men’s Outerwear Company Shares 2008-2012
  • Table 85 Men’s Outerwear Brand Shares 2009-2012
  • Table 86 Forecast Sales of Men’s Outerwear: Volume 2012-2017
  • Table 87 Forecast Sales of Men’s Outerwear: Value 2012-2017
  • Table 88 Forecast Sales of Men’s Outerwear: % Volume Growth 2012-2017
  • Table 89 Forecast Sales of Men’s Outerwear: % Value Growth 2012-2017
  • Summary 30 Apparel Size Chart for Men: Nike
  • Summary 31 Apparel Size Chart for Men: Septwolves
  • Summary 32 Apparel Size Chart for Men: Romon

Sportswear in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 90 Sales of Sportswear: Value 2007-2012
  • Table 91 Sales of Sportswear: % Value Growth 2007-2012
  • Table 92 Sportswear Company Shares 2008-2012
  • Table 93 Sportswear Brand Shares 2009-2012
  • Table 94 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  • Table 95 Forecast Sales of Sportswear: Value 2012-2017
  • Table 96 Forecast Sales of Sportswear: % Value Growth 2012-2017

Underwear, Nightwear and Swimwear in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 97 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  • Table 98 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  • Table 99 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  • Table 100 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  • Table 101 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 102 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 103 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 105 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 106 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 107 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 109 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  • Table 110 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  • Table 111 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  • Table 112 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  • Table 113 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  • Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  • Table 115 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 116 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 117 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  • Table 119 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 120 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 121 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017

Women's Outerwear in China - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 123 Sales of Women’s Outerwear: Volume 2007-2012
  • Table 124 Sales of Women’s Outerwear: Value 2007-2012
  • Table 125 Sales of Women’s Outerwear: % Volume Growth 2007-2012
  • Table 126 Sales of Women’s Outerwear: % Value Growth 2007-2012
  • Table 127 Women’s Outerwear Company Shares 2008-2012
  • Table 128 Women’s Outerwear Brand Shares 2009-2012
  • Table 129 Forecast Sales of Women’s Outerwear: Volume 2012-2017
  • Table 130 Forecast Sales of Women’s Outerwear: Value 2012-2017
  • Table 131 Forecast Sales of Women’s Outerwear: % Volume Growth 2012-2017
  • Table 132 Forecast Sales of Women’s Outerwear: % Value Growth 2012-2017
  • Summary 33 Apparel Size Chart for Women: Metersbonwe
  • Summary 34 Apparel Size Chart for Women: Semir
  • Summary 35 Apparel Size Chart for Women: Baleno

Segmentation

This market research report includes the following:

  • Apparel
    • Clothing
      • Childrenswear
        • Baby and Toddler Wear
        • Boys' Clothing
        • Girls' Clothing
      • Clothing Accessories
        • Belts
        • Gloves
        • Hats/Caps
        • Scarves
        • Ties
        • Other Clothing Accessories
      • Clothing by Men's vs Women's
        • Men's Clothing
          • Men's Outerwear
            • Men's Jeans
              • Economy Men's Jeans
              • Standard Men's Jeans
              • Premium Men's Jeans
              • Super Premium Men's Jeans
            • Men's Outerwear (Excl Jeans)
              • Men's Jackets and Coats
              • Men's Jumpers
              • Men's Shirts
              • Men's Shorts and Trousers
              • Men's Suits
              • Men's Tops
              • Other Men's Outerwear
          • Men's Underwear, Nightwear and Swimwear
            • Men's Nightwear
            • Men's Swimwear
            • Men's Underwear
        • Women's Clothing
          • Women's Outerwear
            • Women's Jeans
              • Economy Women's Jeans
              • Standard Women's Jeans
              • Premium Women's Jeans
              • Super Premium Women's Jeans
            • Women's Outerwear (Excl Jeans)
              • Women's Dresses
              • Women's Jackets and Coats
              • Women's Jumpers
              • Women's Leggings
              • Women's Shirts and Blouses
              • Women's Shorts and Trousers
              • Women's Skirts
              • Women's Suits
              • Women's Tops
              • Other Women's Outerwear
          • Women's Underwear, Nightwear and Swimwear
            • Women's Nightwear
            • Women's Swimwear
            • Women's Underwear
      • Clothing by Category
        • Outerwear
          • Jeans
            • Economy Jeans
            • Standard Jeans
            • Premium Jeans
            • Super Premium Jeans
          • Outerwear excl jeans
            • Dresses
            • Jackets and Coats
            • Jumpers
            • Leggings
            • Shirts and Blouses
            • Shorts and Trousers
            • Skirts
            • Suits
            • Tops
            • Other Outerwear
        • Underwear, Nightwear and Swimwear
          • Nightwear
          • Swimwear
          • Underwear
      • Hosiery
        • Socks
        • Tights
        • Other Hosiery
    • Footwear
      • Children's Footwear
      • Men's Footwear
      • Women's Footwear
    • Sportswear
      • Sports Clothing
        • Performance Clothing
        • Outdoor Clothing
        • Sports-inspired Clothing
      • Sports Footwear
        • Performance Footwear
        • Outdoor Footwear
        • Sports-inspired Footwear

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!