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Country Report

India Flag Apparel in India

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Discounting – increasingly common to drive apparel sales

Discounting became more common during the review period. Discounts are now offered throughout the year whereas in the past they were limited to festive seasons. Discounts and promotional offers by brands have increased the footfall in retail outlets. Brands are also concentrating on clearing their stock backlog created during/in the aftermath of the recession by running end of season sales. The ‘buy 2 get 1 free offer’ and ‘up to 50% off’ on all collections are the most common discount offers across India. Discounting has also become common in the apparel market due to the growth of internet retailing sites such as myntra.com, snapdeal.com and jabong.com

Middle-income groups are potential customers

Leading apparel manufacturers are now concentrating on mass brands, as the majority of the Indian population fall under the middle and lower income groups. Manufacturers have launched several brands specifically targeting these income groups. Raymond Ltd launched the Markers brand in 2011 that has become quite popular among its intended consumer segment. Arvind Ltd’s Excalibur brand also increased sales, targeting the middle-income group. International brands are also increasingly appealing to middle-income consumers. Players such as Marks and Spencer also launched a couple of collections to cater to the middle-income group.

India is the next destination for investment.

In 2011 and 2012 the central government of India finalised policies that will allow 100% foreign direct investment in single brand retailing and 51% in multi-brand retailing, respectively. This has created an opportunity for foreign brands to concentrate on the Indian market. Global brands such as H&M, Uniqlo, Prada and many more have already made plans to invest in India and open a couple of stores in the coming years. The existing global brands are also expanding their stores by investing more money and some companies are changing their joint venture partnerships to increase their presence. For example, Armani has changed its partner from DLF to Genesis Luxury.

Modern retailing driving sales of apparel

Shopping centres across India have provided a better shopping experience to customers in recent years. The increasing number of shopping malls across India and the penetration of such in smaller cities around India, like Mysore, Rajkot, Lucked and many more, increased the presence of branded apparel across India. The shopping centres have more brands in various price segments and customers benefit from the same. Developing modern retail channels, such as supermarkets and hypermarkets, are also increasing their share of distribution stealing share from apparel specialist retailers.

Diversification of portfolios by leading players has a bright future

Leading apparel manufacturers are diversifying their product ranges to have a greater advantage over the other brands, especially with global brands entering India through foreign direct investment. Indian players Aditya Birla Nuvo Ltd has already launched some clothing accessories brands under its leading brands in India, such as Van Heusen, Peter England, Allen Solly and many more. Arvind Ltd has also launched accessories and women’s wear ranges under its leading brands. The same trend has been followed by other players during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel and Footwear in India?
  • What are the major brands in India?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Table of Contents

Apparel in India - Industry Overview

EXECUTIVE SUMMARY

Discounting – increasingly common to drive apparel sales

Middle-income groups are potential customers

India is the next destination for investment.

Modern retailing driving sales of apparel

Diversification of portfolios by leading players has a bright future

KEY TRENDS AND DEVELOPMENTS

Discounting to lead apparel sales

Branded apparel increases portfolio

Additional services drive sales

Advertising becoming more dynamic

Apparel players increasing their penetration

MARKET DATA

  • Table 1 Sales of Apparel by Category: Volume 2007-2012
  • Table 2 Sales of Apparel by Category: Value 2007-2012
  • Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  • Table 5 Apparel Company Shares 2008-2012
  • Table 6 Apparel Brand Shares 2009-2012
  • Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  • Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Apparel in India - Company Profiles

adidas India Marketing Pvt Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 adidas India Marketing Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 adidas India Marketing Pvt Ltd: Competitive Position 2012

INTERNET STRATEGY

Aditya Birla Nuvo Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Aditya Birla Nuvo Ltd: Key Facts
  • Summary 5 Aditya Birla Nuvo Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Aditya Birla Nuvo Ltd: Competitive Position 2012

INTERNET STRATEGY

Arvind Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Arvind Ltd: Key Facts
  • Summary 8 Arvind Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Arvind Ltd : Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Arvind Ltd: Competitive Position 2012

INTERNET STRATEGY

Kewal Kiran Clothing Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Kewal Kiran Clothing Ltd: Key Facts
  • Summary 12 Kewal Kiran Clothing Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Kewal Kiran Clothing Ltd: Competitive Position 2012

INTERNET STRATEGY

Nike India Pvt Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Nike India Pvt Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 15 Nike India Pvt Ltd: Competitive Position 2012

INTERNET STRATEGY

Page Industries Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Page Industries Ltd: Key Facts
  • Summary 17 Page Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 Page Industries Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 19 Page Industries: Competitive Position 2012

INTERNET STRATEGY

Raymond Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 Raymond Ltd: Key Facts
  • Summary 21 Raymond Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 22 Raymond Ltd: Competitive Position 2012

INTERNET STRATEGY

Trent Ltd in Apparel (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 23 Trent Ltd: Key Facts
  • Summary 24 Trent Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 25 Trent Ltd: Competitive Position 2012

INTERNET STRATEGY

Childrenswear in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  • Table 14 Sales of Childrenswear by Category: Value 2007-2012
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  • Table 17 Childrenswear Company Shares 2008-2012
  • Table 18 Childrenswear Brand Shares 2009-2012
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017

Clothing Accessories in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  • Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  • Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  • Table 27 Clothing Accessories Company Shares 2008-2012
  • Table 28 Clothing Accessories Brand Shares 2009-2012
  • Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  • Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017

Footwear in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 33 Sales of Footwear by Category: Volume 2007-2012
  • Table 34 Sales of Footwear by Category: Value 2007-2012
  • Table 35 Sales of Footwear by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Footwear by Category: % Value Growth 2007-2012
  • Table 37 Footwear Company Shares 2008-2012
  • Table 38 Footwear Brand Shares 2009-2012
  • Table 39 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  • Table 40 Forecast Sales of Footwear by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Footwear by Category: Value 2012-2017
  • Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Footwear by Category: % Value Growth 2012-2017

Hosiery in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Hosiery by Category: Volume 2007-2012
  • Table 45 Sales of Hosiery by Category: Value 2007-2012
  • Table 46 Sales of Hosiery by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Hosiery by Category: % Value Growth 2007-2012
  • Table 48 Hosiery Company Shares 2008-2012
  • Table 49 Hosiery Brand Shares 2009-2012
  • Table 50 Forecast Sales of Hosiery by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Hosiery by Category: Value 2012-2017
  • Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017

Jeans in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 26 Jeans by Price Platform 2012
  • Table 54 Sales of Jeans: Volume 2007-2012
  • Table 55 Sales of Jeans: Value 2007-2012
  • Table 56 Sales of Jeans: % Volume Growth 2007-2012
  • Table 57 Sales of Jeans: % Value Growth 2007-2012
  • Table 58 Sales of Men’s Jeans: Volume 2007-2012
  • Table 59 Sales of Men’s Jeans: Value 2007-2012
  • Table 60 Sales of Men’s Jeans: % Volume Growth 2007-2012
  • Table 61 Sales of Men’s Jeans: % Value Growth 2007-2012
  • Table 62 Sales of Women’s Jeans: Volume 2007-2012
  • Table 63 Sales of Women’s Jeans: Value 2007-2012
  • Table 64 Sales of Women’s Jeans: % Volume Growth 2007-2012
  • Table 65 Sales of Women’s Jeans: % Value Growth 2007-2012
  • Table 66 Jeans Company Shares 2008-2012
  • Table 67 Jeans Brand Shares 2009-2012
  • Table 68 Forecast Sales of Jeans: Volume 2012-2017
  • Table 69 Forecast Sales of Jeans: Value 2012-2017
  • Table 70 Forecast Sales of Jeans: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Jeans: % Value Growth 2012-2017
  • Table 72 Forecast Sales of Men’s Jeans: Volume 2012-2017
  • Table 73 Forecast Sales of Men’s Jeans: Value 2012-2017
  • Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2012-2017
  • Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2012-2017
  • Table 76 Forecast Sales of Women’s Jeans: Volume 2012-2017
  • Table 77 Forecast Sales of Women’s Jeans: Value 2012-2017
  • Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2012-2017
  • Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2012-2017

Men's Outerwear in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Men’s Outerwear: Volume 2007-2012
  • Table 81 Sales of Men’s Outerwear: Value 2007-2012
  • Table 82 Sales of Men’s Outerwear: % Volume Growth 2007-2012
  • Table 83 Sales of Men’s Outerwear: % Value Growth 2007-2012
  • Table 84 Men’s Outerwear Company Shares 2008-2012
  • Table 85 Men’s Outerwear Brand Shares 2009-2012
  • Table 86 Forecast Sales of Men’s Outerwear: Volume 2012-2017
  • Table 87 Forecast Sales of Men’s Outerwear: Value 2012-2017
  • Table 88 Forecast Sales of Men’s Outerwear: % Volume Growth 2012-2017
  • Table 89 Forecast Sales of Men’s Outerwear: % Value Growth 2012-2017

Sportswear in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 90 Sales of Sportswear: Value 2007-2012
  • Table 91 Sales of Sportswear: % Value Growth 2007-2012
  • Table 92 Sportswear Company Shares 2008-2012
  • Table 93 Sportswear Brand Shares 2009-2012
  • Table 94 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  • Table 95 Forecast Sales of Sportswear: Value 2012-2017
  • Table 96 Forecast Sales of Sportswear: % Value Growth 2012-2017

Underwear, Nightwear and Swimwear in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 97 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  • Table 98 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  • Table 99 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  • Table 100 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  • Table 101 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 102 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 103 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 105 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 106 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 107 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 109 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  • Table 110 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  • Table 111 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  • Table 112 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  • Table 113 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  • Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  • Table 115 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 116 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 117 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  • Table 119 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 120 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 121 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017

Women's Outerwear in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 123 Sales of Women’s Outerwear: Volume 2007-2012
  • Table 124 Sales of Women’s Outerwear: Value 2007-2012
  • Table 125 Sales of Women’s Outerwear: % Volume Growth 2007-2012
  • Table 126 Sales of Women’s Outerwear: % Value Growth 2007-2012
  • Table 127 Women’s Outerwear Company Shares 2008-2012
  • Table 128 Women’s Outerwear Brand Shares 2009-2012
  • Table 129 Forecast Sales of Women’s Outerwear: Volume 2012-2017
  • Table 130 Forecast Sales of Women’s Outerwear: Value 2012-2017
  • Table 131 Forecast Sales of Women’s Outerwear: % Volume Growth 2012-2017
  • Table 132 Forecast Sales of Women’s Outerwear: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Apparel
    • Clothing
      • Childrenswear
        • Baby and Toddler Wear
        • Boys' Clothing
        • Girls' Clothing
      • Clothing Accessories
        • Belts
        • Gloves
        • Hats/Caps
        • Scarves
        • Ties
        • Other Clothing Accessories
      • Clothing by Men's vs Women's
        • Men's Clothing
          • Men's Outerwear
            • Men's Jeans
              • Economy Men's Jeans
              • Standard Men's Jeans
              • Premium Men's Jeans
              • Super Premium Men's Jeans
            • Men's Outerwear (Excl Jeans)
              • Men's Jackets and Coats
              • Men's Jumpers
              • Men's Shirts
              • Men's Shorts and Trousers
              • Men's Suits
              • Men's Tops
              • Other Men's Outerwear
          • Men's Underwear, Nightwear and Swimwear
            • Men's Nightwear
            • Men's Swimwear
            • Men's Underwear
        • Women's Clothing
          • Women's Outerwear
            • Women's Jeans
              • Economy Women's Jeans
              • Standard Women's Jeans
              • Premium Women's Jeans
              • Super Premium Women's Jeans
            • Women's Outerwear (Excl Jeans)
              • Women's Dresses
              • Women's Jackets and Coats
              • Women's Jumpers
              • Women's Leggings
              • Women's Shirts and Blouses
              • Women's Shorts and Trousers
              • Women's Skirts
              • Women's Suits
              • Women's Tops
              • Other Women's Outerwear
          • Women's Underwear, Nightwear and Swimwear
            • Women's Nightwear
            • Women's Swimwear
            • Women's Underwear
      • Clothing by Category
        • Outerwear
          • Jeans
            • Economy Jeans
            • Standard Jeans
            • Premium Jeans
            • Super Premium Jeans
          • Outerwear excl jeans
            • Dresses
            • Jackets and Coats
            • Jumpers
            • Leggings
            • Shirts and Blouses
            • Shorts and Trousers
            • Skirts
            • Suits
            • Tops
            • Other Outerwear
        • Underwear, Nightwear and Swimwear
          • Nightwear
          • Swimwear
          • Underwear
      • Hosiery
        • Socks
        • Tights
        • Other Hosiery
    • Footwear
      • Children's Footwear
      • Men's Footwear
      • Women's Footwear
    • Sportswear
      • Sports Clothing
        • Performance Clothing
        • Outdoor Clothing
        • Sports-inspired Clothing
      • Sports Footwear
        • Performance Footwear
        • Outdoor Footwear
        • Sports-inspired Footwear

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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