print

Country Report

Apparel in Japan

| Pages: 107

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Bounce back for apparel in 2012

Japanese apparel experienced a bounce back in 2012 after the devastating effects of the Great East Japan earthquake in 2011 and prolonged economic concerns. Current value sales increased due to the growing average spend per customer, particularly evident in women’s outerwear, childrenswear, and sportswear. While previously, consumers refrained from purchasing discretionary products including clothing and footwear, they began to buy more premium and high-quality apparel which lasts longer than the simple, economy items. Frequent innovations in advanced functional clothing also increased the unit price and supported value sales of apparel in Japan.

Increasing concerns about labour costs increase for manufacturing in China

In response to the labour costs increase for manufacturing in China, Japanese apparel companies shifted their production volume from China to South East Asian countries. Another issue that arose was the relationship with China. Due to the territorial disputes of surrounding islands, Japan faced an increasingly deteriorating relationship with China. Some Japanese companies even decided to open factories in undeveloped countries like Myanmar, searching for potential locations to keep their prices competitive in apparel.

International new players enter Japan apparel

Apparel in Japan is a highly established competitive landscape with many different brands by both domestic and international players. In 2012, additional new international brands entered apparel in Japan, including American Eagle Outfitters and Old Navy. These two popular US retailers planned and implemented unique marketing strategies to differentiate from domestic players. On the other hand, local companies viewed the performance of these new players closely in an already crowded environment.

Internet retailing becomes more competitive in 2012

While apparel specialist retailers remained as the dominant channel for distribution, internet retailing was the highest growing channel in Japan’s apparel landscape. Japanese consumers became more comfortable using online shopping. With busy lifestyles in particular, consumers used internet retailing as a convenient and valuable tool to purchase what they want without having to actually visit the bricks-and-mortar store. In the meantime, department stores declined slowly over the review period. To combat this, leading operator Mitsukoshi Isetan department stores initiated the delay of its summer sales two weeks from the regular dates on 1 July to sell the latest products at regular prices for a longer time period.

Positive forecast period growth expected for apparel

The outlook for apparel in Japan is expected to decline over the forecast period, driven by the decreasing population. Compared with the review period, value sales are expected to record a milder decline because the unit price increase is expected to continue, which will be influenced by the potential consumption tax hike to 8% in 2014 and 10% in 2015. In addition, manufacturers such as Uniqlo and Toray will continue to invest in advances for technology to create high-tech clothes with newly developed fabrics which will require unit price increase.

Samples (FAQs about samples):

doc_pdf.png Sample Apparel and Footwear Market Research Report

doc_excel_table.png Sample Apparel and Footwear Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel and Footwear in Japan?
  • What are the major brands in Japan?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Table of Contents

Apparel in Japan - Industry Overview

EXECUTIVE SUMMARY

Bounce back for apparel in 2012

Increasing concerns about labour costs increase for manufacturing in China

International new players enter Japan apparel

Internet retailing becomes more competitive in 2012

Positive forecast period growth expected for apparel

KEY TRENDS AND DEVELOPMENTS

Manufacturers consider relocating factories from China to South East Asia

New foreign brands are entering local apparel

Internet retailing continues to grow in Japan

Apparel retailers advertise by targeting working women

Unit price increase due to the shift in consumer preference

MARKET DATA

  • Table 1 Sales of Apparel by Category: Volume 2007-2012
  • Table 2 Sales of Apparel by Category: Value 2007-2012
  • Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  • Table 5 Apparel Company Shares 2008-2012
  • Table 6 Apparel Brand Shares 2009-2012
  • Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  • Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Apparel in Japan - Company Profiles

adidas Japan KK in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 adidas Japan KK: Key Facts
  • Summary 3 adidas Japan KK: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 adidas Japan KK: Competitive Position 2012

INTERNET STRATEGY

Aoyama Trading Co Ltd in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Aoyama Trading Co Ltd: Key Facts
  • Summary 6 Aoyama Trading Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Aoyama Trading Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Fast Retailing Co Ltd in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Fast Retailing Co Ltd: Key Facts
  • Summary 9 Fast Retailing Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Fast Retailing Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Nike Japan Co Ltd in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Nike Japan Co Ltd: Key Facts
  • Summary 12 Nike Japan Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Nike Japan Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Onward Holdings Co Ltd in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Onward Holdings Co Ltd: Key Facts
  • Summary 15 Onward Holdings Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Onward Holdings Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Shimamura Co Ltd in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 17 Shimamura Co Ltd: Key Facts
  • Summary 18 Shimamura Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 19 Shimamura Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Wacoal Corp in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 Wacoal Corp: Key Facts
  • Summary 21 Wacoal Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 22 Wacoal Corp: Competitive Position 2012

INTERNET STRATEGY

World Co Ltd in Apparel (Japan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 23 World Co Ltd: Key Facts
  • Summary 24 World Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 25 World Co Ltd: Competitive Position 2012

INTERNET STRATEGY

Childrenswear in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  • Table 14 Sales of Childrenswear by Category: Value 2007-2012
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  • Table 17 Childrenswear Company Shares 2008-2012
  • Table 18 Childrenswear Brand Shares 2009-2012
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017

Clothing Accessories in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  • Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  • Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  • Table 27 Clothing Accessories Company Shares 2008-2012
  • Table 28 Clothing Accessories Brand Shares 2009-2012
  • Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  • Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017

Footwear in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 33 Sales of Footwear by Category: Volume 2007-2012
  • Table 34 Sales of Footwear by Category: Value 2007-2012
  • Table 35 Sales of Footwear by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Footwear by Category: % Value Growth 2007-2012
  • Table 37 Footwear Company Shares 2008-2012
  • Table 38 Footwear Brand Shares 2009-2012
  • Table 39 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  • Table 40 Forecast Sales of Footwear by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Footwear by Category: Value 2012-2017
  • Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Footwear by Category: % Value Growth 2012-2017

Hosiery in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Hosiery by Category: Volume 2007-2012
  • Table 45 Sales of Hosiery by Category: Value 2007-2012
  • Table 46 Sales of Hosiery by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Hosiery by Category: % Value Growth 2007-2012
  • Table 48 Hosiery Company Shares 2008-2012
  • Table 49 Hosiery Brand Shares 2009-2012
  • Table 50 Forecast Sales of Hosiery by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Hosiery by Category: Value 2012-2017
  • Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017

Jeans in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of Jeans: Volume 2007-2012
  • Table 55 Sales of Jeans: Value 2007-2012
  • Table 56 Sales of Jeans: % Volume Growth 2007-2012
  • Table 57 Sales of Jeans: % Value Growth 2007-2012
  • Table 58 Sales of Men’s Jeans: Volume 2007-2012
  • Table 59 Sales of Men’s Jeans: Value 2007-2012
  • Table 60 Sales of Men’s Jeans: % Volume Growth 2007-2012
  • Table 61 Sales of Men’s Jeans: % Value Growth 2007-2012
  • Table 62 Sales of Women’s Jeans: Volume 2007-2012
  • Table 63 Sales of Women’s Jeans: Value 2007-2012
  • Table 64 Sales of Women’s Jeans: % Volume Growth 2007-2012
  • Table 65 Sales of Women’s Jeans: % Value Growth 2007-2012
  • Table 66 Jeans Company Shares 2008-2012
  • Table 67 Jeans Brand Shares 2009-2012
  • Table 68 Forecast Sales of Jeans: Volume 2012-2017
  • Table 69 Forecast Sales of Jeans: Value 2012-2017
  • Table 70 Forecast Sales of Jeans: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Jeans: % Value Growth 2012-2017
  • Table 72 Forecast Sales of Men’s Jeans: Volume 2012-2017
  • Table 73 Forecast Sales of Men’s Jeans: Value 2012-2017
  • Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2012-2017
  • Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2012-2017
  • Table 76 Forecast Sales of Women’s Jeans: Volume 2012-2017
  • Table 77 Forecast Sales of Women’s Jeans: Value 2012-2017
  • Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2012-2017
  • Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2012-2017
  • Summary 26 Jeans by Price Platform 2012

Men's Outerwear in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Men’s Outerwear: Volume 2007-2012
  • Table 81 Sales of Men’s Outerwear: Value 2007-2012
  • Table 82 Sales of Men’s Outerwear: % Volume Growth 2007-2012
  • Table 83 Sales of Men’s Outerwear: % Value Growth 2007-2012
  • Table 84 Men’s Outerwear Company Shares 2008-2012
  • Table 85 Men’s Outerwear Brand Shares 2009-2012
  • Table 86 Forecast Sales of Men’s Outerwear: Volume 2012-2017
  • Table 87 Forecast Sales of Men’s Outerwear: Value 2012-2017
  • Table 88 Forecast Sales of Men’s Outerwear: % Volume Growth 2012-2017
  • Table 89 Forecast Sales of Men’s Outerwear: % Value Growth 2012-2017

Sportswear in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 90 Sales of Sportswear: Value 2007-2012
  • Table 91 Sales of Sportswear: % Value Growth 2007-2012
  • Table 92 Sportswear Company Shares 2008-2012
  • Table 93 Sportswear Brand Shares 2009-2012
  • Table 94 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  • Table 95 Forecast Sales of Sportswear: Value 2012-2017
  • Table 96 Forecast Sales of Sportswear: % Value Growth 2012-2017

Underwear, Nightwear and Swimwear in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 97 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  • Table 98 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  • Table 99 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  • Table 100 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  • Table 101 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 102 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 103 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 105 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 106 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 107 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 109 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  • Table 110 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  • Table 111 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  • Table 112 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  • Table 113 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  • Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  • Table 115 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 116 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 117 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  • Table 119 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 120 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 121 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017

Women's Outerwear in Japan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 123 Sales of Women’s Outerwear: Volume 2007-2012
  • Table 124 Sales of Women’s Outerwear: Value 2007-2012
  • Table 125 Sales of Women’s Outerwear: % Volume Growth 2007-2012
  • Table 126 Sales of Women’s Outerwear: % Value Growth 2007-2012
  • Table 127 Women’s Outerwear Company Shares 2008-2012
  • Table 128 Women’s Outerwear Brand Shares 2009-2012
  • Table 129 Forecast Sales of Women’s Outerwear: Volume 2012-2017
  • Table 130 Forecast Sales of Women’s Outerwear: Value 2012-2017
  • Table 131 Forecast Sales of Women’s Outerwear: % Volume Growth 2012-2017
  • Table 132 Forecast Sales of Women’s Outerwear: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Apparel
    • Clothing
      • Childrenswear
        • Baby and Toddler Wear
        • Boys' Clothing
        • Girls' Clothing
      • Clothing Accessories
        • Belts
        • Gloves
        • Hats/Caps
        • Scarves
        • Ties
        • Other Clothing Accessories
      • Clothing by Men's vs Women's
        • Men's Clothing
          • Men's Outerwear
            • Men's Jeans
              • Economy Men's Jeans
              • Standard Men's Jeans
              • Premium Men's Jeans
              • Super Premium Men's Jeans
            • Men's Outerwear (Excl Jeans)
              • Men's Jackets and Coats
              • Men's Jumpers
              • Men's Shirts
              • Men's Shorts and Trousers
              • Men's Suits
              • Men's Tops
              • Other Men's Outerwear
          • Men's Underwear, Nightwear and Swimwear
            • Men's Nightwear
            • Men's Swimwear
            • Men's Underwear
        • Women's Clothing
          • Women's Outerwear
            • Women's Jeans
              • Economy Women's Jeans
              • Standard Women's Jeans
              • Premium Women's Jeans
              • Super Premium Women's Jeans
            • Women's Outerwear (Excl Jeans)
              • Women's Dresses
              • Women's Jackets and Coats
              • Women's Jumpers
              • Women's Leggings
              • Women's Shirts and Blouses
              • Women's Shorts and Trousers
              • Women's Skirts
              • Women's Suits
              • Women's Tops
              • Other Women's Outerwear
          • Women's Underwear, Nightwear and Swimwear
            • Women's Nightwear
            • Women's Swimwear
            • Women's Underwear
      • Clothing by Category
        • Outerwear
          • Jeans
            • Economy Jeans
            • Standard Jeans
            • Premium Jeans
            • Super Premium Jeans
          • Outerwear excl jeans
            • Dresses
            • Jackets and Coats
            • Jumpers
            • Leggings
            • Shirts and Blouses
            • Shorts and Trousers
            • Skirts
            • Suits
            • Tops
            • Other Outerwear
        • Underwear, Nightwear and Swimwear
          • Nightwear
          • Swimwear
          • Underwear
      • Hosiery
        • Socks
        • Tights
        • Other Hosiery
    • Footwear
      • Children's Footwear
      • Men's Footwear
      • Women's Footwear
    • Sportswear
      • Sports Clothing
        • Performance Clothing
        • Outdoor Clothing
        • Sports-inspired Clothing
      • Sports Footwear
        • Performance Footwear
        • Outdoor Footwear
        • Sports-inspired Footwear

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!