Stronger domestic demand boosts sales of apparel
The global economic slowdown in 2012 did not have a significant impact in Malaysia. Moreover, there was rising domestic demand in the country, and increasing purchasing power. Consumers traded to more branded apparel, yet were still cautious in their spending. In 2012, many international fashion retailers witnessed the growth in the Malaysian economy, which encouraged them to bring more exciting new brands to the country.
Discounts and promotions remain vibrant in 2012
Despite rising purchasing power in Malaysia, consumers were very cautious in their spending in 2012. There were many sales and promotional activities organised by major fashion retailers such as Padini, Vincci, G2000 and Mango to attract more customers. Price reductions attracted large numbers of customers to visit these stores, which increased the chances of them actually making a purchase.
International fashion brands dominate apparel
Apparel in Malaysia remained highly competitive in 2012, with a large number of international players, such as H&M, Levi’s and adidas. International brands sought to attract higher demand from consumers due to their brand establishment, as well as the reputation of their brands. In addition, international brands ran consistent global advertising campaigns, which helped to increase brand awareness. Moreover, consumers who were recovering from the economic recession tended to use branded international apparel to boost their self-esteem. However, some domestic brands, such as Padini and Bonia, also performed very well in Malaysia in 2012, due to their affordability and wide availability throughout the country.
Apparel specialist retailers is the preferred distribution channel
Apparel specialist retailers remained the largest distribution channel for apparel in Malaysia in 2012. The reason behind this trend was the increasing number of shopping centres being built. For example, the newly-opened Setia City Mall comprises approximately 700,000 sq ft (65,000 sq m), and contains 230 speciality stores. This explains the culture of Malaysia, as local consumers like to shop in speciality stores instead of other channels, with a rising number of shopping centres nationwide.
Moderate outlook for apparel in Malaysia
Apparel in Malaysia is expected to experience growth, with a moderate performance predicted over the forecast period. Economic recovery, the large number of discount activities organised by retailers and the dominance of international brands are gearing towards higher demand in all categories within apparel in Malaysia. The rising acculturation of Malaysia is likely to boost the growth of premium brands further over the forecast period. However, uncertainty about the global economic conditions will lead consumers to spend cautiously.
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Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Malaysia with research from Euromonitor's team of in-country analysts.
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If you're in the Apparel and Footwear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Apparel and Footwear in Malaysia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Apparel and Footwear in Malaysia?
- What are the major brands in Malaysia?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women’s clothing vs men’s clothing?
- What % of clothing and footwear sales goes through grocery retailers?
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This industry report originates from Passport, our Clothing and Footwear market research database.