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Country Report

Malaysia Flag Apparel in Malaysia

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Stronger domestic demand boosts sales of apparel

The global economic slowdown in 2012 did not have a significant impact in Malaysia. Moreover, there was rising domestic demand in the country, and increasing purchasing power. Consumers traded to more branded apparel, yet were still cautious in their spending. In 2012, many international fashion retailers witnessed the growth in the Malaysian economy, which encouraged them to bring more exciting new brands to the country.

Discounts and promotions remain vibrant in 2012

Despite rising purchasing power in Malaysia, consumers were very cautious in their spending in 2012. There were many sales and promotional activities organised by major fashion retailers such as Padini, Vincci, G2000 and Mango to attract more customers. Price reductions attracted large numbers of customers to visit these stores, which increased the chances of them actually making a purchase.

International fashion brands dominate apparel

Apparel in Malaysia remained highly competitive in 2012, with a large number of international players, such as H&M, Levi’s and adidas. International brands sought to attract higher demand from consumers due to their brand establishment, as well as the reputation of their brands. In addition, international brands ran consistent global advertising campaigns, which helped to increase brand awareness. Moreover, consumers who were recovering from the economic recession tended to use branded international apparel to boost their self-esteem. However, some domestic brands, such as Padini and Bonia, also performed very well in Malaysia in 2012, due to their affordability and wide availability throughout the country.

Apparel specialist retailers is the preferred distribution channel

Apparel specialist retailers remained the largest distribution channel for apparel in Malaysia in 2012. The reason behind this trend was the increasing number of shopping centres being built. For example, the newly-opened Setia City Mall comprises approximately 700,000 sq ft (65,000 sq m), and contains 230 speciality stores. This explains the culture of Malaysia, as local consumers like to shop in speciality stores instead of other channels, with a rising number of shopping centres nationwide.

Moderate outlook for apparel in Malaysia

Apparel in Malaysia is expected to experience growth, with a moderate performance predicted over the forecast period. Economic recovery, the large number of discount activities organised by retailers and the dominance of international brands are gearing towards higher demand in all categories within apparel in Malaysia. The rising acculturation of Malaysia is likely to boost the growth of premium brands further over the forecast period. However, uncertainty about the global economic conditions will lead consumers to spend cautiously.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel and Footwear in Malaysia?
  • What are the major brands in Malaysia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Table of Contents

Apparel in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Stronger domestic demand boosts sales of apparel

Discounts and promotions remain vibrant in 2012

International fashion brands dominate apparel

Apparel specialist retailers is the preferred distribution channel

Moderate outlook for apparel in Malaysia

KEY TRENDS AND DEVELOPMENTS

Competitive environment

Pricing in apparel

Sportswear

Expansion of shopping malls

The Korean Wave in apparel

MARKET DATA

  • Table 1 Sales of Apparel by Category: Volume 2007-2012
  • Table 2 Sales of Apparel by Category: Value 2007-2012
  • Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  • Table 5 Apparel Company Shares 2008-2012
  • Table 6 Apparel Brand Shares 2009-2012
  • Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  • Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Apparel in Malaysia - Company Profiles

adidas (M) Sdn Bhd in Apparel (Malaysia)

KEY FACTS

  • Summary 2 adidas (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

  • Chart 1 adidas (M) Sdn Bhd: adidas in Genting Highland
  • Chart 2 adidas (M) Sdn Bhd: adidas in Selangor

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 adidas (M) Sdn Bhd: Competitive Position 2012

INTERNET STRATEGY

Bonia Corp Bhd in Apparel (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Bonia Corp Bhd: Key Facts
  • Summary 5 Bonia Corp Bhd: Operational Indicators

COMPANY BACKGROUND

  • Chart 3 Bonia Corp Bhd: Bonia in Genting Highland
  • Chart 4 Bonia Corp Bhd: Carlo Rino in Genting Highland
  • Chart 5 Bonia Corp Bhd: Bonia in Selangor
  • Chart 6 Bonia Corp Bhd: Sembonia in Selangor

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Bonia Corp Bhd: Competitive Position 2012

INTERNET STRATEGY

Hing Yiap Group Bhd in Apparel (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Hing Yiap Group Bhd: Key Facts
  • Summary 8 Hing Yiap Group Bhd: Operational Indicators

COMPANY BACKGROUND

  • Chart 7 Hing Yiap Group Bhd: B.U.M Equipment in Selangor
  • Chart 8 Hing Yiap Group Bhd: Diesel in Genting Highland

PRODUCTION

Hytex Integrated Bhd in Apparel (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Hytex Integrated Bhd: Key Facts
  • Summary 10 Hytex Integrated Bhd: Operational Indicators

COMPANY BACKGROUND

  • Chart 9 Hytex Integrated Bhd: World of Cartoons in Selangor

PRODUCTION

Nike Sales (M) Sdn Bhd in Apparel (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Nike Sales (M) Sdn Bhd: Key Facts

COMPANY BACKGROUND

  • Chart 10 Nike Sales (M) Sdn Bhd: Nike in Genting Highland
  • Chart 11 Nike Sales (M) Sdn Bhd: Nike in Selangor

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 12 Nike Sales (M) Sdn Bhd: Competitive Position 2012

INTERNET STRATEGY

Padini Holdings Bhd in Apparel (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Padini Holdings Bhd: Key Facts
  • Summary 14 Padini Holdings Bhd: Operational Indicators

COMPANY BACKGROUND

  • Chart 12 Padini Holdings Bhd: Padini in Genting Highland
  • Chart 13 Padini Holdings Bhd: Padini Authentics in Genting Highland
  • Chart 14 Padini Holdings Bhd: Miki Kids and SEED in Selangor
  • Chart 15 Padini Holdings Bhd: SODA in Selangor
  • Chart 16 Padini Holdings Bhd: Vincci in Selangor
  • Chart 17 Padini Holdings Bhd: P&Co in Selangor
  • Chart 18 Padini Holdings Bhd: Padini in Selangor

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Padini Holdings Bhd: Competitive Position 2012

INTERNET STRATEGY

Semlouis Enterprise Sdn Bhd in Apparel (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Semlouis Enterprise Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Semlouis Enterprise Sdn Bhd: Competitive Position 2012

United Sweethearts Garments Sdn Bhd in Apparel (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 United Sweethearts Garment (M) Sdn Bhd: Key Facts
  • Summary 19 United Sweethearts Garment (M) Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 20 United Sweethearts Garment (M) Sdn Bhd: Production Statistics 2012

Childrenswear in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  • Table 14 Sales of Childrenswear by Category: Value 2007-2012
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  • Table 17 Childrenswear Company Shares 2008-2012
  • Table 18 Childrenswear Brand Shares 2009-2012
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017

Clothing Accessories in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  • Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  • Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  • Table 27 Clothing Accessories Company Shares 2008-2012
  • Table 28 Clothing Accessories Brand Shares 2009-2012
  • Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  • Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017

Footwear in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 33 Sales of Footwear by Category: Volume 2007-2012
  • Table 34 Sales of Footwear by Category: Value 2007-2012
  • Table 35 Sales of Footwear by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Footwear by Category: % Value Growth 2007-2012
  • Table 37 Footwear Company Shares 2008-2012
  • Table 38 Footwear Brand Shares 2009-2012
  • Table 39 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  • Table 40 Forecast Sales of Footwear by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Footwear by Category: Value 2012-2017
  • Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Footwear by Category: % Value Growth 2012-2017

Hosiery in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Hosiery by Category: Volume 2007-2012
  • Table 45 Sales of Hosiery by Category: Value 2007-2012
  • Table 46 Sales of Hosiery by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Hosiery by Category: % Value Growth 2007-2012
  • Table 48 Hosiery Company Shares 2008-2012
  • Table 49 Hosiery Brand Shares 2009-2012
  • Table 50 Forecast Sales of Hosiery by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Hosiery by Category: Value 2012-2017
  • Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017

Jeans in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 21 Jeans by Price Platform 2012
  • Table 54 Sales of Jeans: Volume 2007-2012
  • Table 55 Sales of Jeans: Value 2007-2012
  • Table 56 Sales of Jeans: % Volume Growth 2007-2012
  • Table 57 Sales of Jeans: % Value Growth 2007-2012
  • Table 58 Sales of Men’s Jeans: Volume 2007-2012
  • Table 59 Sales of Men’s Jeans: Value 2007-2012
  • Table 60 Sales of Men’s Jeans: % Volume Growth 2007-2012
  • Table 61 Sales of Men’s Jeans: % Value Growth 2007-2012
  • Table 62 Sales of Women’s Jeans: Volume 2007-2012
  • Table 63 Sales of Women’s Jeans: Value 2007-2012
  • Table 64 Sales of Women’s Jeans: % Volume Growth 2007-2012
  • Table 65 Sales of Women’s Jeans: % Value Growth 2007-2012
  • Table 66 Jeans Company Shares 2008-2012
  • Table 67 Jeans Brand Shares 2009-2012
  • Table 68 Forecast Sales of Jeans: Volume 2012-2017
  • Table 69 Forecast Sales of Jeans: Value 2012-2017
  • Table 70 Forecast Sales of Jeans: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Jeans: % Value Growth 2012-2017
  • Table 72 Forecast Sales of Men’s Jeans: Volume 2012-2017
  • Table 73 Forecast Sales of Men’s Jeans: Value 2012-2017
  • Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2012-2017
  • Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2012-2017
  • Table 76 Forecast Sales of Women’s Jeans: Volume 2012-2017
  • Table 77 Forecast Sales of Women’s Jeans: Value 2012-2017
  • Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2012-2017
  • Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2012-2017

Men's Outerwear in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Men’s Outerwear: Volume 2007-2012
  • Table 81 Sales of Men’s Outerwear: Value 2007-2012
  • Table 82 Sales of Men’s Outerwear: % Volume Growth 2007-2012
  • Table 83 Sales of Men’s Outerwear: % Value Growth 2007-2012
  • Table 84 Men’s Outerwear Company Shares 2008-2012
  • Table 85 Men’s Outerwear Brand Shares 2009-2012
  • Table 86 Forecast Sales of Men’s Outerwear: Volume 2012-2017
  • Table 87 Forecast Sales of Men’s Outerwear: Value 2012-2017
  • Table 88 Forecast Sales of Men’s Outerwear: % Volume Growth 2012-2017
  • Table 89 Forecast Sales of Men’s Outerwear: % Value Growth 2012-2017
  • Table 90 Apparel Size Chart for Men: Topman
  • Table 91 Apparel Size Chart for Men: H&M
  • Table 92 Apparel Size Chart for Men: Levi's

Sportswear in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 93 Sales of Sportswear: Value 2007-2012
  • Table 94 Sales of Sportswear: % Value Growth 2007-2012
  • Table 95 Sportswear Company Shares 2008-2012
  • Table 96 Sportswear Brand Shares 2009-2012
  • Table 97 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  • Table 98 Forecast Sales of Sportswear: Value 2012-2017
  • Table 99 Forecast Sales of Sportswear: % Value Growth 2012-2017

Underwear, Nightwear and Swimwear in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 100 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  • Table 101 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  • Table 102 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  • Table 103 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  • Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 105 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 106 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 107 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 109 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 110 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 111 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 112 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  • Table 113 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  • Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  • Table 115 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  • Table 116 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  • Table 117 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  • Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 119 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 120 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 121 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  • Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 123 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 124 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 125 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017

Women's Outerwear in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 126 Sales of Women’s Outerwear: Volume 2007-2012
  • Table 127 Sales of Women’s Outerwear: Value 2007-2012
  • Table 128 Sales of Women’s Outerwear: % Volume Growth 2007-2012
  • Table 129 Sales of Women’s Outerwear: % Value Growth 2007-2012
  • Table 130 Women’s Outerwear Company Shares 2008-2012
  • Table 131 Women’s Outerwear Brand Shares 2009-2012
  • Table 132 Forecast Sales of Women’s Outerwear: Volume 2012-2017
  • Table 133 Forecast Sales of Women’s Outerwear: Value 2012-2017
  • Table 134 Forecast Sales of Women’s Outerwear: % Volume Growth 2012-2017
  • Table 135 Forecast Sales of Women’s Outerwear: % Value Growth 2012-2017
  • Table 136 Apparel Size Chart for Women: H&M
  • Table 137 Apparel Size Chart for Women: Mango
  • Table 138 Apparel Size Chart for Women: Levi's

Segmentation

This market research report includes the following:

  • Apparel
    • Clothing
      • Childrenswear
        • Baby and Toddler Wear
        • Boys' Clothing
        • Girls' Clothing
      • Clothing Accessories
        • Belts
        • Gloves
        • Hats/Caps
        • Scarves
        • Ties
        • Other Clothing Accessories
      • Clothing by Men's vs Women's
        • Men's Clothing
          • Men's Outerwear
            • Men's Jeans
              • Economy Men's Jeans
              • Standard Men's Jeans
              • Premium Men's Jeans
              • Super Premium Men's Jeans
            • Men's Outerwear (Excl Jeans)
              • Men's Jackets and Coats
              • Men's Jumpers
              • Men's Shirts
              • Men's Shorts and Trousers
              • Men's Suits
              • Men's Tops
              • Other Men's Outerwear
          • Men's Underwear, Nightwear and Swimwear
            • Men's Nightwear
            • Men's Swimwear
            • Men's Underwear
        • Women's Clothing
          • Women's Outerwear
            • Women's Jeans
              • Economy Women's Jeans
              • Standard Women's Jeans
              • Premium Women's Jeans
              • Super Premium Women's Jeans
            • Women's Outerwear (Excl Jeans)
              • Women's Dresses
              • Women's Jackets and Coats
              • Women's Jumpers
              • Women's Leggings
              • Women's Shirts and Blouses
              • Women's Shorts and Trousers
              • Women's Skirts
              • Women's Suits
              • Women's Tops
              • Other Women's Outerwear
          • Women's Underwear, Nightwear and Swimwear
            • Women's Nightwear
            • Women's Swimwear
            • Women's Underwear
      • Clothing by Category
        • Outerwear
          • Jeans
            • Economy Jeans
            • Standard Jeans
            • Premium Jeans
            • Super Premium Jeans
          • Outerwear excl jeans
            • Dresses
            • Jackets and Coats
            • Jumpers
            • Leggings
            • Shirts and Blouses
            • Shorts and Trousers
            • Skirts
            • Suits
            • Tops
            • Other Outerwear
        • Underwear, Nightwear and Swimwear
          • Nightwear
          • Swimwear
          • Underwear
      • Hosiery
        • Socks
        • Tights
        • Other Hosiery
    • Footwear
      • Children's Footwear
      • Men's Footwear
      • Women's Footwear
    • Sportswear
      • Sports Clothing
        • Performance Clothing
        • Outdoor Clothing
        • Sports-inspired Clothing
      • Sports Footwear
        • Performance Footwear
        • Outdoor Footwear
        • Sports-inspired Footwear

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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