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Country Report

Spain Flag Apparel in Spain

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Signs remain negative yet companies and consumers regain trust

It is likely that Spanish players will need to wait another two years before apparel stabilises and consumers recover their purchasing power. The economic crisis changed consumers’ attitudes: Spaniards turned to price-seeking, highly informed about different offers, critical and more demanding for a fair equilibrium between price and quality. On their side, manufacturers responded with lower prices, the launch of basic apparel lines, online sales and attractive marketing campaigns. These strategies appeared to work well for those companies which decided to act with innovation and creativity.

Promotions, outlets and online sales drive consumers' choices

In order to reduce the drop in sales, manufacturers launched massive promotional campaigns, distributed throughout the whole year. Factory outlets and urban outlets became very popular as a way to shift stock. More than the half of the fashion companies present in Spain already opened their own web stores, as well as third-party online retailers and private shopping clubs.

Spanish apparel in phase of remodelling/rethinking

Despite the general negative economic conjuncture, apparel, even if maintaining negative signs, witnessed a marginal slowing of decline due to the virtuous strategies undertaken by players. As result of these last years of sales contraction, companies reorganised themselves and bet on innovative strategies. As a consequence, Spanish apparel completely changed in favour of large low-cost retailers, international brands and with online sales registering outstanding increments.

Spain faces a revolution in distribution channels

Two features defined the new distribution panorama, emerging over the review period: differentiation through multiple channels (physical and online, 24/7 or limited in time) and a concentration of branded stores in the most valuable streets of Spanish cities.

On the other hand, while small and independent multi-brand retailers are slowly disappearing, branded stores (mainly under the formula of franchising) are becoming widespread, conquering the best positions and streets in the Spanish cities.

Pricing relatively stable as consumers seek best deals

In 2012, prices of Spanish apparel were relatively stable compared to prices in 2011, with just a slight decline apparent overall. The price remains a crucial factor in purchasing decisions for customers as they seek value for money alongside the best prices and deals available. There has been a continuation of companies offering more discounts and promotions to stimulate demand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel and Footwear in Spain?
  • What are the major brands in Spain?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Table of Contents

Apparel in Spain - Industry Overview

EXECUTIVE SUMMARY

Signs remain negative yet companies and consumers regain trust

Promotions, outlets and online sales drive consumers' choices

Spanish apparel in phase of remodelling/rethinking

Spain faces a revolution in distribution channels

Pricing relatively stable as consumers seek best deals

KEY TRENDS AND DEVELOPMENTS

New competitive scenario is profiling in Spain

Spanish consumers are looking for gangas

Online sales are a huge opportunity in Spain

Big players dominate to take share from small independents

Spanish companies export to survive

MARKET DATA

  • Table 1 Sales of Apparel by Category: Volume 2007-2012
  • Table 2 Sales of Apparel by Category: Value 2007-2012
  • Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  • Table 5 Apparel Company Shares 2008-2012
  • Table 6 Apparel Brand Shares 2009-2012
  • Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  • Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Apparel in Spain - Company Profiles

Abasic SLU in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Abasic SLU: Key Facts
  • Summary 3 Abasic SLU: Operational Indicators

COMPANY BACKGROUND

  • Chart 1 Abasic SLU: Desigual in Barcelona

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Abasic SLU: Competitive Position 2012

INTERNET STRATEGY

adidas España SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 adidas España SA: Key Facts
  • Summary 6 adidas España SA: Operational Indicators

COMPANY BACKGROUND

  • Chart 2 adidas España SA: adidas Originals in Barcelona (1)
  • Chart 3 adidas España SA: adidas Originals in Barcelona (2)
  • Chart 4 adidas España SA: adidas Originals in Barcelona (3)

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 adidas España SA: Competitive Position 2012

INTERNET STRATEGY

American Nike SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 American Nike SA: Key Facts
  • Summary 9 American Nike SA: Operational Indicators

COMPANY BACKGROUND

  • Chart 5 American Nike SA: Nike in Barcelona

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 American Nike SL: Competitive Position 2012

INTERNET STRATEGY

Coflusa SAU in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Coflusa SAU: Key Facts
  • Summary 12 Coflusa SAU: Operational Indicators

COMPANY BACKGROUND

  • Chart 6 Coflusa SAU: Camper in Barcelona

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Coflusa SAU: Competitive Position 2012

INTERNET STRATEGY

Comdipunt SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Comdipunt SA: Key Facts
  • Summary 15 Comdipunt SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Comdipunt SA: Competitive Position 2012

INTERNET STRATEGY

Cortefiel SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 17 Cortefiel SA: Key Facts
  • Summary 18 Cortefiel SA: Operational Indicators

COMPANY BACKGROUND

  • Chart 7 Cortefiel SA: Cortefiel in Barcelona (1)
  • Chart 8 Cortefiel SA: Cortefiel in Barcelona (2)
  • Chart 9 Cortefiel SA: Cortefiel in Barcelona (3)

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 19 Cortefiel SA: Competitive Position 2012

INTERNET STRATEGY

Franchising Calzedonia España SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 20 Franchising Calzedonia España SA: Key Facts
  • Summary 21 Franchising Calzedonia España SA: Operational Indicators

COMPANY BACKGROUND

  • Chart 10 Franchising Calzedonia España SA: Calzedonia in Barcelona – outside
  • Chart 11 Franchising Calzedonia España SA: Calzedonia in Barcelona- inside
  • Chart 12 Franchising Calzedonia España SA: Tezenis in Barcelona (1)
  • Chart 13 Franchising Calzedonia España SA: Tezenis in Barcelona (2)

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 22 Franchising Calzedonia España SA: Competitive Position 2012

INTERNET STRATEGY

Milla Med SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 23 Milla Med SA: Key Facts
  • Summary 24 Milla Med SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 25 Milla Med SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 26 Milla Med SA: Competitive Position 2012

INTERNET STRATEGY

Tavex Corp SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 27 Tavex Corporation SA: Key Facts
  • Summary 28 Tavex Corporation SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Textil Santanderina SA in Apparel (Spain)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 29 Textil Santanderina SA: Key Facts
  • Summary 30 Textil Santanderina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 31 Textil Santanderina SA: Production Statistics 2012

Childrenswear in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  • Table 14 Sales of Childrenswear by Category: Value 2007-2012
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  • Table 17 Childrenswear Company Shares 2008-2012
  • Table 18 Childrenswear Brand Shares 2009-2012
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017

Clothing Accessories in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  • Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  • Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  • Table 27 Clothing Accessories Company Shares 2008-2012
  • Table 28 Clothing Accessories Brand Shares 2009-2012
  • Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  • Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017

Footwear in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 33 Sales of Footwear by Category: Volume 2007-2012
  • Table 34 Sales of Footwear by Category: Value 2007-2012
  • Table 35 Sales of Footwear by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Footwear by Category: % Value Growth 2007-2012
  • Table 37 Footwear Company Shares 2008-2012
  • Table 38 Footwear Brand Shares 2009-2012
  • Table 39 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  • Table 40 Forecast Sales of Footwear by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Footwear by Category: Value 2012-2017
  • Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Footwear by Category: % Value Growth 2012-2017

Hosiery in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Hosiery by Category: Volume 2007-2012
  • Table 45 Sales of Hosiery by Category: Value 2007-2012
  • Table 46 Sales of Hosiery by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Hosiery by Category: % Value Growth 2007-2012
  • Table 48 Hosiery Company Shares 2008-2012
  • Table 49 Hosiery Brand Shares 2009-2012
  • Table 50 Forecast Sales of Hosiery by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Hosiery by Category: Value 2012-2017
  • Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017

Jeans in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Summary 32 Jeans by Price Platform 2012
  • Table 54 Sales of Jeans: Volume 2007-2012
  • Table 55 Sales of Jeans: Value 2007-2012
  • Table 56 Sales of Jeans: % Volume Growth 2007-2012
  • Table 57 Sales of Jeans: % Value Growth 2007-2012
  • Table 58 Sales of Men’s Jeans: Volume 2007-2012
  • Table 59 Sales of Men’s Jeans: Value 2007-2012
  • Table 60 Sales of Men’s Jeans: % Volume Growth 2007-2012
  • Table 61 Sales of Men’s Jeans: % Value Growth 2007-2012
  • Table 62 Sales of Women’s Jeans: Volume 2007-2012
  • Table 63 Sales of Women’s Jeans: Value 2007-2012
  • Table 64 Sales of Women’s Jeans: % Volume Growth 2007-2012
  • Table 65 Sales of Women’s Jeans: % Value Growth 2007-2012
  • Table 66 Jeans Company Shares 2008-2012
  • Table 67 Jeans Brand Shares 2009-2012
  • Table 68 Forecast Sales of Jeans: Volume 2012-2017
  • Table 69 Forecast Sales of Jeans: Value 2012-2017
  • Table 70 Forecast Sales of Jeans: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Jeans: % Value Growth 2012-2017
  • Table 72 Forecast Sales of Men’s Jeans: Volume 2012-2017
  • Table 73 Forecast Sales of Men’s Jeans: Value 2012-2017
  • Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2012-2017
  • Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2012-2017
  • Table 76 Forecast Sales of Women’s Jeans: Volume 2012-2017
  • Table 77 Forecast Sales of Women’s Jeans: Value 2012-2017
  • Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2012-2017
  • Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2012-2017

Men's Outerwear in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 80 Sales of Men’s Outerwear: Volume 2007-2012
  • Table 81 Sales of Men’s Outerwear: Value 2007-2012
  • Table 82 Sales of Men’s Outerwear: % Volume Growth 2007-2012
  • Table 83 Sales of Men’s Outerwear: % Value Growth 2007-2012
  • Table 84 Men’s Outerwear Company Shares 2008-2012
  • Table 85 Men’s Outerwear Brand Shares 2009-2012
  • Table 86 Forecast Sales of Men’s Outerwear: Volume 2012-2017
  • Table 87 Forecast Sales of Men’s Outerwear: Value 2012-2017
  • Table 88 Forecast Sales of Men’s Outerwear: % Volume Growth 2012-2017
  • Table 89 Forecast Sales of Men’s Outerwear: % Value Growth 2012-2017

Sportswear in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 90 Sales of Sportswear: Value 2007-2012
  • Table 91 Sales of Sportswear: % Value Growth 2007-2012
  • Table 92 Sportswear Company Shares 2008-2012
  • Table 93 Sportswear Brand Shares 2009-2012
  • Table 94 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  • Table 95 Forecast Sales of Sportswear: Value 2012-2017
  • Table 96 Forecast Sales of Sportswear: % Value Growth 2012-2017

Underwear, Nightwear and Swimwear in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 97 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  • Table 98 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  • Table 99 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  • Table 100 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  • Table 101 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 102 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 103 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 105 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 106 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 107 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 109 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  • Table 110 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  • Table 111 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  • Table 112 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  • Table 113 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  • Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  • Table 115 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 116 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 117 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  • Table 119 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 120 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 121 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017

Women's Outerwear in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 123 Sales of Women’s Outerwear: Volume 2007-2012
  • Table 124 Sales of Women’s Outerwear: Value 2007-2012
  • Table 125 Sales of Women’s Outerwear: % Volume Growth 2007-2012
  • Table 126 Sales of Women’s Outerwear: % Value Growth 2007-2012
  • Table 127 Women’s Outerwear Company Shares 2008-2012
  • Table 128 Women’s Outerwear Brand Shares 2009-2012
  • Table 129 Forecast Sales of Women’s Outerwear: Volume 2012-2017
  • Table 130 Forecast Sales of Women’s Outerwear: Value 2012-2017
  • Table 131 Forecast Sales of Women’s Outerwear: % Volume Growth 2012-2017
  • Table 132 Forecast Sales of Women’s Outerwear: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Apparel
    • Clothing
      • Childrenswear
        • Baby and Toddler Wear
        • Boys' Clothing
        • Girls' Clothing
      • Clothing Accessories
        • Belts
        • Gloves
        • Hats/Caps
        • Scarves
        • Ties
        • Other Clothing Accessories
      • Clothing by Men's vs Women's
        • Men's Clothing
          • Men's Outerwear
            • Men's Jeans
              • Economy Men's Jeans
              • Standard Men's Jeans
              • Premium Men's Jeans
              • Super Premium Men's Jeans
            • Men's Outerwear (Excl Jeans)
              • Men's Jackets and Coats
              • Men's Jumpers
              • Men's Shirts
              • Men's Shorts and Trousers
              • Men's Suits
              • Men's Tops
              • Other Men's Outerwear
          • Men's Underwear, Nightwear and Swimwear
            • Men's Nightwear
            • Men's Swimwear
            • Men's Underwear
        • Women's Clothing
          • Women's Outerwear
            • Women's Jeans
              • Economy Women's Jeans
              • Standard Women's Jeans
              • Premium Women's Jeans
              • Super Premium Women's Jeans
            • Women's Outerwear (Excl Jeans)
              • Women's Dresses
              • Women's Jackets and Coats
              • Women's Jumpers
              • Women's Leggings
              • Women's Shirts and Blouses
              • Women's Shorts and Trousers
              • Women's Skirts
              • Women's Suits
              • Women's Tops
              • Other Women's Outerwear
          • Women's Underwear, Nightwear and Swimwear
            • Women's Nightwear
            • Women's Swimwear
            • Women's Underwear
      • Clothing by Category
        • Outerwear
          • Jeans
            • Economy Jeans
            • Standard Jeans
            • Premium Jeans
            • Super Premium Jeans
          • Outerwear excl jeans
            • Dresses
            • Jackets and Coats
            • Jumpers
            • Leggings
            • Shirts and Blouses
            • Shorts and Trousers
            • Skirts
            • Suits
            • Tops
            • Other Outerwear
        • Underwear, Nightwear and Swimwear
          • Nightwear
          • Swimwear
          • Underwear
      • Hosiery
        • Socks
        • Tights
        • Other Hosiery
    • Footwear
      • Children's Footwear
      • Men's Footwear
      • Women's Footwear
    • Sportswear
      • Sports Clothing
        • Performance Clothing
        • Outdoor Clothing
        • Sports-inspired Clothing
      • Sports Footwear
        • Performance Footwear
        • Outdoor Footwear
        • Sports-inspired Footwear

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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