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Country Report

Philippines Flag Apparel in the Philippines

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Heightened competition slows down value growth

Competition intensified with the entry of international fast fashion brands and online retailers which provide discounted apparel, leading to a decline in value growth. The consumers’ focus on achieving a particular look rather than on the brand one wears, brought a liberal view in fashion where luxury brands are freely mixed with affordable ones. This has resulted in consumer preference for stylish, lower priced apparel which allows consumers to purchase numerous pieces which they constantly update in line with the latest fashion trends.

Online retailing grows

Online retailing is in its infancy in the Philippines. High preference for brick-and-mortar stores exists among consumers. The growth in the number of online retailers and apparel companies offering their products online, however, points to possible shifts in the distribution channel in the long-run. Selling sites that recently entered the market offer consumers a wide array of local and international brands, price discounts and waived delivery charges.

Home-grown Suyen Corp maintains its leadership

Local company Suyen Corp, which has a wide product portfolio sold under the brands Bench, herBench, Human and Kashieca, maintains its lead in the apparel industry in 2012. The company provides fashionable apparel for men, women and children that is affordable, widely distributed and of reasonable quality. The company invests in marketing activities and has foreign celebrities as the face of the brands, which helps command consumer attention and aids in brand recall.

Department stores remains the key distribution channel

Consumers continue to prefer department stores when purchasing apparel in 2012. Department stores which house local, international and private label apparel provide shopping convenience for consumers looking to purchase clothing, footwear and sportswear that will match their style and budget requirements. They likewise have numerous outlets located within and outside the city which are easily accessible to consumers. Department stores also regularly hold mall-wide sales which can draw crowds of people who want to take advantage of the price discounts available.

Improved performance expected over the forecast period

Apparel is predicted to post better value growth over the forecast period compared to its review period performance. The health and wellness trend is expected to encourage more consumers to engage in different sports and fitness activities that will propel growth of the sportswear industry. The apparel market is likewise expected to benefit from the improvements in the economy and the increase in purchasing power that it will bring to consumers. The increase in the number of industry players presents consumers with improved choices which will allow them to update and upgrade their styles according to their economic status.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel and Footwear industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel and Footwear industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel and Footwear in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Apparel and Footwear in Philippines?
  • What are the major brands in Philippines?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Clothing and Footwear market research database.

Table of Contents

Apparel in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Heightened competition slows down value growth

Online retailing grows

Home-grown Suyen Corp maintains its leadership

Department stores remains the key distribution channel

Improved performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

International brands intensify competition

Strategies on price discounting varies

Online retailers grow in number

Foreign celebrity endorsers provide global brand appeal

Manufacturers introduce eco-friendly apparel

MARKET DATA

  • Table 1 Sales of Apparel by Category: Volume 2007-2012
  • Table 2 Sales of Apparel by Category: Value 2007-2012
  • Table 3 Sales of Apparel by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Apparel by Category: % Value Growth 2007-2012
  • Table 5 Apparel Company Shares 2008-2012
  • Table 6 Apparel Brand Shares 2009-2012
  • Table 7 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  • Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  • Table 9 Forecast Sales of Apparel by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Apparel by Category: Value 2012-2017
  • Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Apparel by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Apparel in the Philippines - Company Profiles

adidas Philippines Inc in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 adidas Philippines Inc: Key Facts

COMPANY BACKGROUND

  • Chart 1 Adidas Philippines Inc: Adidas in Quezon City

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 adidas Philippines Inc: Competitive Position 2012

INTERNET STRATEGY

Burlington Industries Philippines Inc in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Burlington Industries Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Burlington Industries Philippines Inc: Competitive Position 2012

INTERNET STRATEGY

Fil-Pacific Apparel Corp in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Fil-Pacific Apparel Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Fil-Pacific Apparel Corp: Competitive Position 2012

INTERNET STRATEGY

Golden ABC Inc in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Golden ABC Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Chart 2 Golden ABC Inc: Penshoppe in Quezon City
  • Chart 3 Golden ABC Inc: Memo in Quezon City

COMPETITIVE POSITIONING

  • Summary 9 Golden ABC Inc: Competitive Position 2012

INTERNET STRATEGY

Nike Philippines Inc in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Nike Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Nike Philippines Inc: Competitive Position 2012

INTERNET STRATEGY

Rusty Lopez Enterprises Inc in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Rusty Lopez Enterprises Inc Key Facts

COMPANY BACKGROUND

  • Chart 4 Rusty Lopez Enterprises Inc: Rusty Lopez in Makati City

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Rusty Lopez Enterprises Inc: Competitive Position 2012

INTERNET STRATEGY

Stores Specialists Inc in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Store Specialists Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

INTERNET STRATEGY

Suyen Corp in Apparel (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 15 Suyen Corp: Key Facts

COMPANY BACKGROUND

  • Chart 5 Suyen Corp: Bench in Quezon City
  • Chart 6 Suyen Corp: Bench in Quezon City

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Suyen Corp: Competitive Position 2012

INTERNET STRATEGY

Childrenswear in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Sales of Childrenswear by Category: Volume 2007-2012
  • Table 14 Sales of Childrenswear by Category: Value 2007-2012
  • Table 15 Sales of Childrenswear by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Childrenswear by Category: % Value Growth 2007-2012
  • Table 17 Childrenswear Company Shares 2008-2012
  • Table 18 Childrenswear Brand Shares 2009-2012
  • Table 19 Forecast Sales of Childrenswear by Category: Volume 2012-2017
  • Table 20 Forecast Sales of Childrenswear by Category: Value 2012-2017
  • Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2012-2017
  • Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2012-2017

Clothing Accessories in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 23 Sales of Clothing Accessories by Category: Volume 2007-2012
  • Table 24 Sales of Clothing Accessories by Category: Value 2007-2012
  • Table 25 Sales of Clothing Accessories by Category: % Volume Growth 2007-2012
  • Table 26 Sales of Clothing Accessories by Category: % Value Growth 2007-2012
  • Table 27 Clothing Accessories Company Shares 2008-2012
  • Table 28 Clothing Accessories Brand Shares 2009-2012
  • Table 29 Forecast Sales of Clothing Accessories by Category: Volume 2012-2017
  • Table 30 Forecast Sales of Clothing Accessories by Category: Value 2012-2017
  • Table 31 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2012-2017
  • Table 32 Forecast Sales of Clothing Accessories by Category: % Value Growth 2012-2017

Footwear in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 33 Sales of Footwear by Category: Volume 2007-2012
  • Table 34 Sales of Footwear by Category: Value 2007-2012
  • Table 35 Sales of Footwear by Category: % Volume Growth 2007-2012
  • Table 36 Sales of Footwear by Category: % Value Growth 2007-2012
  • Table 37 Footwear Company Shares 2008-2012
  • Table 38 Footwear Brand Shares 2009-2012
  • Table 39 Sales of Footwear by Distribution Format: % Analysis 2007-2012
  • Table 40 Forecast Sales of Footwear by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Footwear by Category: Value 2012-2017
  • Table 42 Forecast Sales of Footwear by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Footwear by Category: % Value Growth 2012-2017

Hosiery in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 44 Sales of Hosiery by Category: Volume 2007-2012
  • Table 45 Sales of Hosiery by Category: Value 2007-2012
  • Table 46 Sales of Hosiery by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Hosiery by Category: % Value Growth 2007-2012
  • Table 48 Hosiery Company Shares 2008-2012
  • Table 49 Hosiery Brand Shares 2009-2012
  • Table 50 Forecast Sales of Hosiery by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Hosiery by Category: Value 2012-2017
  • Table 52 Forecast Sales of Hosiery by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Hosiery by Category: % Value Growth 2012-2017

Jeans in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of Jeans: Volume 2007-2012
  • Table 55 Sales of Jeans: Value 2007-2012
  • Table 56 Sales of Jeans: % Volume Growth 2007-2012
  • Table 57 Sales of Jeans: % Value Growth 2007-2012
  • Table 58 Sales of Men’s Jeans: Volume 2007-2012
  • Table 59 Sales of Men’s Jeans: Value 2007-2012
  • Table 60 Sales of Men’s Jeans: % Volume Growth 2007-2012
  • Table 61 Sales of Men’s Jeans: % Value Growth 2007-2012
  • Table 62 Sales of Women’s Jeans: Volume 2007-2012
  • Table 63 Sales of Women’s Jeans: Value 2007-2012
  • Table 64 Sales of Women’s Jeans: % Volume Growth 2007-2012
  • Table 65 Sales of Women’s Jeans: % Value Growth 2007-2012
  • Table 66 Jeans Company Shares 2008-2012
  • Table 67 Jeans Brand Shares 2009-2012
  • Table 68 Forecast Sales of Jeans: Volume 2012-2017
  • Table 69 Forecast Sales of Jeans: Value 2012-2017
  • Table 70 Forecast Sales of Jeans: % Volume Growth 2012-2017
  • Table 71 Forecast Sales of Jeans: % Value Growth 2012-2017
  • Table 72 Forecast Sales of Men’s Jeans: Volume 2012-2017
  • Table 73 Forecast Sales of Men’s Jeans: Value 2012-2017
  • Table 74 Forecast Sales of Men’s Jeans: % Volume Growth 2012-2017
  • Table 75 Forecast Sales of Men’s Jeans: % Value Growth 2012-2017
  • Table 76 Forecast Sales of Women’s Jeans: Volume 2012-2017
  • Table 77 Forecast Sales of Women’s Jeans: Value 2012-2017
  • Table 78 Forecast Sales of Women’s Jeans: % Volume Growth 2012-2017
  • Table 79 Forecast Sales of Women’s Jeans: % Value Growth 2012-2017
  • Summary 17 Jeans by Price Platform 2012

Men's Outerwear in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

  • Table 80 Apparel Size Chart for Men: Penshoppe
  • Table 81 Apparel Size Chart for Men: Bench
  • Table 82 Apparel Size Chart for Men: Giordano

CATEGORY DATA

  • Table 83 Sales of Men’s Outerwear: Volume 2007-2012
  • Table 84 Sales of Men’s Outerwear: Value 2007-2012
  • Table 85 Sales of Men’s Outerwear: % Volume Growth 2007-2012
  • Table 86 Sales of Men’s Outerwear: % Value Growth 2007-2012
  • Table 87 Men’s Outerwear Company Shares 2008-2012
  • Table 88 Men’s Outerwear Brand Shares 2009-2012
  • Table 89 Forecast Sales of Men’s Outerwear: Volume 2012-2017
  • Table 90 Forecast Sales of Men’s Outerwear: Value 2012-2017
  • Table 91 Forecast Sales of Men’s Outerwear: % Volume Growth 2012-2017
  • Table 92 Forecast Sales of Men’s Outerwear: % Value Growth 2012-2017

Sportswear in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 93 Sales of Sportswear: Value 2007-2012
  • Table 94 Sales of Sportswear: % Value Growth 2007-2012
  • Table 95 Sportswear Company Shares 2008-2012
  • Table 96 Sportswear Brand Shares 2009-2012
  • Table 97 Sales of Sportswear by Distribution Format: % Analysis 2007-2012
  • Table 98 Forecast Sales of Sportswear: Value 2012-2017
  • Table 99 Forecast Sales of Sportswear: % Value Growth 2012-2017

Underwear, Nightwear and Swimwear in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 100 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2007-2012
  • Table 101 Sales of Underwear, Nightwear and Swimwear by Category: Value 2007-2012
  • Table 102 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2007-2012
  • Table 103 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2007-2012
  • Table 104 Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 105 Sales of Men’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 106 Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 107 Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 108 Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2007-2012
  • Table 109 Sales of Women’s Underwear, Nightwear and Swimwear: Value 2007-2012
  • Table 110 Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2007-2012
  • Table 111 Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2007-2012
  • Table 112 Underwear, Nightwear and Swimwear Company Shares 2008-2012
  • Table 113 Underwear, Nightwear and Swimwear Brand Shares 2009-2012
  • Table 114 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2012-2017
  • Table 115 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2012-2017
  • Table 116 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2012-2017
  • Table 117 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2012-2017
  • Table 118 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 119 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 120 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 121 Forecast Sales of Men’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017
  • Table 122 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Volume 2012-2017
  • Table 123 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: Value 2012-2017
  • Table 124 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Volume Growth 2012-2017
  • Table 125 Forecast Sales of Women’s Underwear, Nightwear and Swimwear: % Value Growth 2012-2017

Women's Outerwear in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

  • Table 126 Apparel Size Chart for Women: herbench
  • Table 127 Apparel Size Chart for Women: ForMe
  • Table 128 Apparel Size Chart for Women: Loalde

CATEGORY DATA

  • Table 129 Sales of Women’s Outerwear: Volume 2007-2012
  • Table 130 Sales of Women’s Outerwear: Value 2007-2012
  • Table 131 Sales of Women’s Outerwear: % Volume Growth 2007-2012
  • Table 132 Sales of Women’s Outerwear: % Value Growth 2007-2012
  • Table 133 Women’s Outerwear Company Shares 2008-2012
  • Table 134 Women’s Outerwear Brand Shares 2009-2012
  • Table 135 Forecast Sales of Women’s Outerwear: Volume 2012-2017
  • Table 136 Forecast Sales of Women’s Outerwear: Value 2012-2017
  • Table 137 Forecast Sales of Women’s Outerwear: % Volume Growth 2012-2017
  • Table 138 Forecast Sales of Women’s Outerwear: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Apparel
    • Clothing
      • Childrenswear
        • Baby and Toddler Wear
        • Boys' Clothing
        • Girls' Clothing
      • Clothing Accessories
        • Belts
        • Gloves
        • Hats/Caps
        • Scarves
        • Ties
        • Other Clothing Accessories
      • Clothing by Men's vs Women's
        • Men's Clothing
          • Men's Outerwear
            • Men's Jeans
              • Economy Men's Jeans
              • Standard Men's Jeans
              • Premium Men's Jeans
              • Super Premium Men's Jeans
            • Men's Outerwear (Excl Jeans)
              • Men's Jackets and Coats
              • Men's Jumpers
              • Men's Shirts
              • Men's Shorts and Trousers
              • Men's Suits
              • Men's Tops
              • Other Men's Outerwear
          • Men's Underwear, Nightwear and Swimwear
            • Men's Nightwear
            • Men's Swimwear
            • Men's Underwear
        • Women's Clothing
          • Women's Outerwear
            • Women's Jeans
              • Economy Women's Jeans
              • Standard Women's Jeans
              • Premium Women's Jeans
              • Super Premium Women's Jeans
            • Women's Outerwear (Excl Jeans)
              • Women's Dresses
              • Women's Jackets and Coats
              • Women's Jumpers
              • Women's Leggings
              • Women's Shirts and Blouses
              • Women's Shorts and Trousers
              • Women's Skirts
              • Women's Suits
              • Women's Tops
              • Other Women's Outerwear
          • Women's Underwear, Nightwear and Swimwear
            • Women's Nightwear
            • Women's Swimwear
            • Women's Underwear
      • Clothing by Category
        • Outerwear
          • Jeans
            • Economy Jeans
            • Standard Jeans
            • Premium Jeans
            • Super Premium Jeans
          • Outerwear excl jeans
            • Dresses
            • Jackets and Coats
            • Jumpers
            • Leggings
            • Shirts and Blouses
            • Shorts and Trousers
            • Skirts
            • Suits
            • Tops
            • Other Outerwear
        • Underwear, Nightwear and Swimwear
          • Nightwear
          • Swimwear
          • Underwear
      • Hosiery
        • Socks
        • Tights
        • Other Hosiery
    • Footwear
      • Children's Footwear
      • Men's Footwear
      • Women's Footwear
    • Sportswear
      • Sports Clothing
        • Performance Clothing
        • Outdoor Clothing
        • Sports-inspired Clothing
      • Sports Footwear
        • Performance Footwear
        • Outdoor Footwear
        • Sports-inspired Footwear

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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