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Global Briefing

Apparel Routes To Market: Part One - Global Distribution Overview

May 2012

Price: US$2,000

About this Report

About this Report

Historically, apparel brands looked to retail specialists to distribute their products; however, the boundaries are now blurring, as many brands move across into retailing and retailers become known as fashion brands. In the middle are those brands which have tried to embrace both perspectives from the outset. It appears that retailers dependent on others’ apparel brands are losing ground, so as the retail landscape evolves, the battle to follow the right distribution strategy is intensifying.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key findings

Global Performance of the Apparel Industry

Apparel industry sees a r eturn to growth, but challenges remain

Footwear performs more strongly than clothing

Asia Pacific overtakes Western Europe as apparel leader

Developed regions harder hit by downturn

Consumers are getting “the look”, but for less

Smaller women’s clothing categories outpacing outerwear

Apparel Distribution Analysis

Evolving distribution patterns in apparel

Clothing distribution sees shift to grocery and internet channels

Apparel specialists squeezed in footwear sales

Private label erodes traditional apparel retailers’ share

Private label in China and the UK shows significant dynamism

Department stores offer a story of mixed fortunes

Department stores embracing web sales

Apparel s pecialists: F ragmented and fighting for share

Chained appare l specialists outperform independents

Internet retailing on the up and up

Overview of Main Apparel Distribution Models

Main routes to market

Three models: Starting point determines distribution focus

Product focus brands: Background

Performance of selected p roduct focus brands: Nike and adidas

Product and retail focus brands: Background

Performance of selected product and retail focused brands: Esprit

Retail focus brands

Performance of selected retail focus brands: H&M and Zara

Putting the distribution models in the retail context

Conclusion

Outlook for business models in medium term

Definitions

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