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Country Report

Apparel in Germany

Apparel sales saw a good performance during the first half of 2011, but slowed down in the second half of the year due to the economic dip and a decline in consumer confidence. Men’s clothing outperformed women’s clothing in 2011. This was driven by ...

Apr 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

Passport: Market INtelligence Systems

Passport Apparel is the leading on-line market intelligence system for strategic, corporate and marketing planning.

Passport Apparel Global

The global subscription delivers unrivalled levels of research and analysis for all apparel categories ranging from jeans to footwear, helping you make clear, confident decisions.
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