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Company Profile

Apple Inc in Consumer Electronics

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Apple Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Computers and Peripherals market and the global economy.

Company and market share data provide a detailed look at the financial position of Apple Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Apple Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Apple Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Computers and Peripherals research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key facts

Financial assessment

SWOT: Apple Inc

Key strategic objectives and challenges

Competitive Positioning

Changing the product mix paved way to current success

Laptops and desktops

Rising competition in tablets

Managing the decline in portable media players

Staying strong in smartphones

Market Assessment

A growing, maturing tablet market

Laptops converging with tablets

Tablet uptake to lag in business

Unfavourable dynamics developing in smartphones

Category Opportunities

Low-cost smartphones worth the risk

An Apple touchscreen ultrabook to take on Windows 8

Brand Strategy

Building the Apple name

Apple’s advantage

Operations

Production and sourcing strategies

Recommendations

Diversify away from content consumption

Report Definitions

Definitions

Samples

Please update/install flash.

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