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Company Profile

Apple Inc in Consumer Electronics

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Apple Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Computers and Peripherals market and the global economy.

Company and market share data provide a detailed look at the financial position of Apple Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Apple Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Apple Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Computers and Peripherals research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Apple Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Changing the product mix paves way to current success

  • Competitive Positioning

Apple Inc has limited penetration within desktops and laptops

  • Competitive Positioning

Apple Inc dominates within portable consumer electronics

  • Competitive Positioning

Tablet volume sales to overtake laptops

  • Competitive Positioning

Market Assessment

Tablet volume sales to overtake laptops

  • Market Assessment

Growth shifting to developing markets in smartphones

  • Market Assessment

Store-based retailing to remain dominant

  • Market Assessment

Category Opportunities

Sharp dip in prices projected within smartphones

  • Category Opportunities

An Apple ultra-tablet?

  • Category Opportunities

Harnessing the health and wellness potential in media players

  • Category Opportunities

Brand Strategy

Building the Apple name

  • Brand Strategy

Apple Inc’s hardware

  • Brand Strategy

Apple Inc’s software

  • Brand Strategy

Operations

Productions and sourcing strategies

  • Operations

Recommendations

Hardware diversification

  • Recommendations

Filling the gaps

  • Recommendations

Report Definitions

Definitions

  • Report Definitions

Samples

Please update/install flash.

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