In 2023, Apple Inc secured second position in global consumer electronics, with a 14% retail volume share. Despite sector challenges, it outperformed competitors, with strong hardware sales and intensified investments in its Services segment. Projecting a 6% CAGR over 2023-2026, Apple's growth is fuelled by an expanding user base and ecosystem development, notably through auxiliary devices such as wearables. This growth is supported by robust brand positioning, strong margins and a focus on user
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Euromonitor International's report on Apple Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Apple Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Apple Inc.
Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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