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Company Profile

Apple Inc in Retailing

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Apple Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Apple Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Apple Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Apple Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts: Apple Inc

  • Strategic Evaluation

Delay in launch of new iPhone hits Apple’s Q4

  • Strategic Evaluation

SWOT: Apple Inc

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Apple continues to outpace the electronics and appliance channel

  • Competitive Positioning

Apple becomes sixth largest electronics and appliance retailer

  • Competitive Positioning

Global Retail Strategy

Apple’s wider corporate strategy in 2011

  • Global Retail Strategy

Growing dependence for Apple on international retail markets

  • Global Retail Strategy

Apple’s retail revenue stream in the US goes against the grain

  • Global Retail Strategy

How much will the Android onslaught hit Apple’s US retail division?

  • Global Retail Strategy

Apple retail sales likely to continue to grow in the US

  • Global Retail Strategy

The importance of international markets for Apple’s retail revenue

  • Global Retail Strategy

Japan and UK: Apple’s differing retail strategies

  • Global Retail Strategy

Apple’s retail presence expands to 111 countries in 2011

  • Global Retail Strategy

Apple uses ‘3 Phase entry’ to minimise risk in international markets

  • Global Retail Strategy

Which market will Apple open its next retail store in?

  • Global Retail Strategy

Will Apple enter store-based retailing in Brazil in 2012?

  • Global Retail Strategy

Multi-channel review: How Apple makes its money

  • Global Retail Strategy

Why the App Store is essential for future growth

  • Global Retail Strategy

Globally, Apple’s channel strategy remains the same

  • Global Retail Strategy

The growing importance of single brand stores in electronics

  • Global Retail Strategy

Product Strategy

Apple is a leading manufacturer of its own products

  • Product Strategy

Media devices prove more successful for Apple than computers

  • Product Strategy

Apple’s absence in key categories presents growth opportunities

  • Product Strategy

Rumour mill: Will Apple’s next device be a television set?

  • Product Strategy

Apple Inc’s product mix: A look at its positioning

  • Product Strategy

Operations

No major changes in Apple’s manufacturing partners

  • Operations

Opportunities and Recommendations

Key recommendations

  • Opportunities and Recommendations

Samples

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