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Company Profile

Arçelik AS in Consumer Appliances

Jan 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Arçelik AS delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Arçelik AS, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Arçelik AS This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Arçelik AS provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Arçelik : Energy efficiency and emerging markets focus

  • Strategic Evaluation

Arçelik boosted by domestic and emerging markets growth

  • Strategic Evaluation

Arçelik boosts presence in Middle East and Africa

  • Strategic Evaluation

SWOT: Arçelik AS

  • Strategic Evaluation

Arçelik remains overly reliant on a few key markets

  • Strategic Evaluation

Competitive Positioning

Arçelik remains outside of the top 10

  • Competitive Positioning

Top players look to replace lost momentum in mature markets

  • Competitive Positioning

Arçelik hit by global economic crisis

  • Competitive Positioning

Market Assessment

Positive outlook in Eastern Europe and Middle East and Africa

  • Market Assessment

Market consolidation to pick up pace

  • Market Assessment

Refrigeration appliances to lead growth in consumer appliances

  • Market Assessment

Category and Geographic Opportunities

Arçelik faces growing competition in Turkish market

  • Category and Geographic Opportunities

Refrigeration appliances will also lead growth in Turkey

  • Category and Geographic Opportunities

Arçelik has much stronger platform in South Africa

  • Category and Geographic Opportunities

Arçelik should target Russian market

  • Category and Geographic Opportunities

Energy efficiency to continue to drive market in Turkey

  • Category and Geographic Opportunities

Arçelik buoyed by rising tide in Turkish dishwashers market

  • Category and Geographic Opportunities

Cost-conscious consumers may be opportunity for Arçelik

  • Category and Geographic Opportunities

Arçelik must not become complacent in the Turkish market

  • Category and Geographic Opportunities

Consider entering Brazilian market through local acquisition

  • Category and Geographic Opportunities

Beko brand makes strong gains in Western Europe

  • Category and Geographic Opportunities

Private label and Europeans trading down

  • Category and Geographic Opportunities

Arçelik well placed to benefit from small appliance growth in Turkey

  • Category and Geographic Opportunities

Brand Strategy

Weaker at premium end of price segment

  • Brand Strategy

Beko: Arçelik's international brand

  • Brand Strategy

Arçelik maintains its local brands

  • Brand Strategy

Operations

Arçelik : Production footprint in 2011

  • Operations

Arçelik AS: Top 10 consumer appliances markets 2010-2011

  • Operations

Arçelik : Presence in consumer appliances and outlook

  • Operations

Recommendations

Arçelik well placed to benefit from emerging market growth

  • Recommendations

Samples

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