43 pages, May 2015
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Arçelik AS ranked among the top 10 companies in major appliances in volume terms in 2014. The company is the leader in consumer appliances in Turkey, where it is based. Arçelik has traditionally focused on the European market, however during the review period it expanded its geographic footprint through the acquisition of South African Defy and is keen to expand in Asia Pacific through development of its production base to diversify the risk associated with a sluggish European market.
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