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Company Profile

Arçelik AS in Consumer Appliances

Oct 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Arcelik AS delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Arcelik AS, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Arcelik AS This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Arcelik AS provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Financial Assessment

Results in Q2 2010

SWOT – Arçelik AS

Key Strategic Objectives and Challenges

Objective 2: Grow Organically or Through Acquisitions

Objective 3: Strengthen the Beko Brand

Objective 4: Expand Distribution Network

Competitive Positioning

Arçelik AS Outperforms the Industry …

Arçelik Among the Fastest Growing in Major Appliances

Decreasing Dependency on the Turkish Market

Gaining Space in Eastern Europe

Market Assessment

Opportunities for Appliances in Emerging Markets

Cooking and Refrigeration Appliances Poised for Growth

Category and Geographic Opportunities

Turkey's Rapid Growth Reversed in 2009 …

… Despite the Government's Aid Plan …

... But Arçelik Will Remain Strong in the Domestic Market

Growth Opportunities for Arçelik in Other Regions

Arçelik Expects Growth to Come from Middle East and Africa

Refrigeration Appliances Expected to Offer Good Prospects …

… Especially in the Energy Efficient Segment

Opportunities in Small Appliances

Opportunities in Large Cooking Appliances

Production and Sales

Arçelik's Global Coverage in Consumer Appliances

Arçelik's Global Performance in Consumer Appliances

Arçelik's Production and Sales Footprint

Brand Strategy

Looking for a Premium Brand …

Beko : Arçelik's International Brand

Beko : Aiming for "Technology Savvy" Status

Recommendations

Capitalise on Current Strengths and Opportunities

Samples

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