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Company Profile

Arcelik AS in Consumer Appliances

Oct 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Arcelik AS delivers a detailed strategic analysis of the company's business, examining its performance in the Small Appliances market and the global economy.

Company and market share data provide a detailed look at the financial position of Arcelik AS, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Arcelik AS This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Arcelik AS provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Small Appliances research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

Results in Q2 2010

  • Strategic Evaluation

SWOT – Arçelik AS

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Objective 2: Grow Organically or Through Acquisitions

  • Strategic Evaluation

Objective 3: Strengthen the Beko Brand

  • Strategic Evaluation

Objective 4: Expand Distribution Network

  • Strategic Evaluation

Competitive Positioning

Arçelik AS Outperforms the Industry …

  • Competitive Positioning

Arçelik Among the Fastest Growing in Major Appliances

  • Competitive Positioning

Decreasing Dependency on the Turkish Market

  • Competitive Positioning

Gaining Space in Eastern Europe

  • Competitive Positioning

Market Assessment

Opportunities for Appliances in Emerging Markets

  • Market Assessment

Cooking and Refrigeration Appliances Poised for Growth

  • Market Assessment

Category and Geographic Opportunities

Turkey's Rapid Growth Reversed in 2009 …

  • Category and Geographic Opportunities

… Despite the Government's Aid Plan …

  • Category and Geographic Opportunities

... But Arçelik Will Remain Strong in the Domestic Market

  • Category and Geographic Opportunities

Growth Opportunities for Arçelik in Other Regions

  • Category and Geographic Opportunities

Arçelik Expects Growth to Come from Middle East and Africa

  • Category and Geographic Opportunities

Refrigeration Appliances Expected to Offer Good Prospects …

  • Category and Geographic Opportunities

… Especially in the Energy Efficient Segment

  • Category and Geographic Opportunities

Opportunities in Small Appliances

  • Category and Geographic Opportunities

Opportunities in Large Cooking Appliances

  • Category and Geographic Opportunities

Production and Sales

Arçelik's Global Coverage in Consumer Appliances

  • Production and Sales

Arçelik's Global Performance in Consumer Appliances

  • Production and Sales

Arçelik's Production and Sales Footprint

  • Production and Sales

Brand Strategy

Looking for a Premium Brand …

  • Brand Strategy

Beko : Arçelik's International Brand

  • Brand Strategy

Beko : Aiming for "Technology Savvy" Status

  • Brand Strategy

Recommendations

Capitalise on Current Strengths and Opportunities

  • Recommendations

Samples

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