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ARGENTINA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina.

Argentina Statistics

Consumer Lifestyles in Argentina

Argentina Country Briefings

Future Demographics: Argentina in 2030

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    Country Report

    Toys and Games in Argentina

    Jun 2017

    2016 saw stagnation in different economic sectors. The decline in consumption reached its lowest level since 2010. Argentinian consumers faced lower purchasing power because of inflation and the fall in employment. This context had a strong negative ...

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    Country Report

    Traditional Toys and Games in Argentina

    Jun 2017

    The fall in domestic consumption because of inflation, the decline in purchasing power and increase in tariffs were the main events of 2016. In addition, lower restrictions on imports had a significant effect on traditional toys and games, a segment ...

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    Country Report

    Video Games in Argentina

    Jun 2017

    The gradual opening to imports during 2016 helped the entry of video games products into Argentina. However, the worsening of the economic situation hindered the performance of video games....

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    Strategy Briefing

    Digital Landscape: Government Initiatives Fuel Digital Growth in Latin America

    Jun 2017

    Latin America’s digital development is being fuelled by government action, especially through laws that encourage competition and implementation of projects that aim to extend fibre broadband among low-income consumers. The region is home to a ...

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    Country Report

    Cat Food in Argentina

    May 2017

    Unlike dog food, sales trends in cat food in Argentina have a much lower correlation with the general level of economic activity in the country. In spite of the more favourable economic context in 2017, sales of cat food are expected to register ...

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    Country Report

    Dog Food in Argentina

    May 2017

    According to industry sources, 2017 is the year that sales of dog food in Argentina is expected to finally return to consistently positive ground. After a review period marked by ups and downs, the recovery of the Argentinean economy is set to ...

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    Country Report

    Other Pet Food in Argentina

    May 2017

    The attractiveness of keeping other pets such as fish and birds decreases with each passing year. Argentineans generally prefer to keep pets that they can interact with and which are relatively independent, which is why the ownership of cats and dogs...

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    Country Report

    Pet Care in Argentina

    May 2017

    Despite the complicated economic environment in Argentina, value sales of pet care remained relatively stable in constant terms in 2017, an improvement the poor performance recorded during the previous year. During the first year of the ...

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    Country Report

    Pet Products in Argentina

    May 2017

    During 2017, a return to positive growth in volume sales of pet products is expected after double-digit declines were recorded during the previous year. The first months of 2017 indicated a strong sales performance for pet products after an extremely...

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    Country Report

    Gardening in Argentina

    May 2017

    In Argentina, the trend towards taking greater care of “green spaces” in homes continues to be strong. In houses with gardens, it is possible to find multicoloured design masts, modern outdoor furniture and decorative items. In large cities, ...

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    Country Report

    Home Furnishings in Argentina

    May 2017

    In 2016, home furnishings had a different behaviour. The Argentinean economic context favoured some product categories whilst others were strongly affected in a negative way. The widespread fall in domestic consumption and the opening of imports from...

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    Country Report

    Home Improvement in Argentina

    May 2017

    Year 2016 was characterised by a general decline in consumption, due to inflation and the increase in tariffs, amongst others. Facing this complicated context, consumers reduced fixes and renovations in their homes....

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    Country Report

    Homewares in Argentina

    May 2017

    At the local market, design and kitchen decoration has become a fashion trend. The kitchen has become an open space in which objects for cooking and eating are not only functional but also decorative....

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    Country Report

    Home and Garden in Argentina

    May 2017

    In 2016, the home and garden market recorded a 27% increase in value as a result of price increases on the local market. However, there were other factors that had a very negative impact on category value sales, such as the general fall in domestic ...

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    Country Report

    100% Home Delivery/Takeaway in Argentina

    May 2017

    100% home delivery/takeaway chains are investing in small, high-traffic locations such as subway stations or train terminals. Before the economic crisis, chains such as El Noble adapted to and prioritised premises that were much smaller than average,...

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    Country Report

    Cafés/Bars in Argentina

    May 2017

    In the review period, the economic crisis seriously impacted on historic cafés/bars in the City of Buenos Aires. Many of them had to close or change category. Among the most outstanding cases was the traditional Richmond, inaugurated in 1917 and one ...

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    Country Report

    Consumer Foodservice By Location in Argentina

    May 2017

    100% home delivery/takeaway chains are moving to non-standalone locations. El Noble, which markets mainly empanadas, is entering into retail by opening small stores in retail locations such as supermarkets and hypermarkets. A similar case is Freddo, ...

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    Country Report

    Fast Food in Argentina

    May 2017

    In 2016, the main fast food chains made significant reductions in their menus to try to maintain their number of transactions in a recessive context. McDonald's made an aggressive campaign early in the year under the slogan “Unmissable Lunches”, ...

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    Country Report

    Full-Service Restaurants in Argentina

    May 2017

    2016 was a very bad year for full-service restaurants in Argentina. Although Argentineans like to eat out, the economic crisis in general and the fall of real wages in particular limited leisure activities. Even full-service restaurants lost ground ...

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    Country Report

    Consumer Foodservice in Argentina

    May 2017

    In 2016 the economy played a very negative role in consumer foodservice. With a GDP contraction of 3%, an inflation rate of 40% – the highest since 1991 – and a sharp deterioration in purchasing power, spending on leisure decreased considerably, and ...

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