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ARGENTINA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina.

Argentina Statistics

Consumer Lifestyles in Argentina

Argentina Country Briefings

Future Demographics: Argentina in 2030

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    Country Report

    Apparel Accessories in Argentina

    Feb 2017

    Apparel accessories have gained a major presence in the fashion world in Argentina in recent years, both in terms of wearing accessories to highlight outfits as well as integral parts of a specific personal style. The trends in sales of apparel ...

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    Country Report

    Childrenswear in Argentina

    Feb 2017

    2016 saw falling consumption among all segments of Argentinean society. The economic measures taken by the new national government since December 2015 have had a negative impact on sales of childrenswear, while rising inflation, the devaluation of ...

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    Country Report

    Footwear in Argentina

    Feb 2017

    Footwear, in particular sneakers/trainers, was one of the most important apparel and footwear categories during the final two years of the review period. The wearing of sneakers/trainers for different occasions has become a strong fashion trend among...

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    Country Report

    Hosiery in Argentina

    Feb 2017

    Hosiery, especially non-sheer hosiery, is gaining importance, thanks to the launch of novel new products towards the end of the review period. During 2016, sales growth was spurred by the weather as the arrival of the El Niño weather pattern caused ...

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    Country Report

    Jeans in Argentina

    Feb 2017

    In 2016, the consumption fall in Argentina deepened, negatively affecting all sectors of the country’s economy. This consumption fall was induced by decisions made by the new government of Argentina with regards to its economic policy....

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    Country Report

    Menswear in Argentina

    Feb 2017

    In the midst of a complicated economic situation characterised by currency devaluation and a sharp increase in inflation, menswear declined in volume during 2016. All of the menswear categories featuring mainly products that are not essential ...

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    Country Report

    Apparel and Footwear in Argentina

    Feb 2017

    In 2016, apparel and footwear recorded a 14% volume decline and a 12% increase in current value sales due to the high rate of inflation. Apparel and footwear failed to escape the overall decline in domestic consumption towards the end of the review ...

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    Country Report

    Sportswear in Argentina

    Feb 2017

    Sportswear is one of the most dynamic apparel and footwear categories in Argentina. Increasing numbers of local brands are incorporating some form of sportswear into their portfolios, with performance apparel and performance footwear the most popular...

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    Country Report

    Womenswear in Argentina

    Feb 2017

    2016 saw Argentina’s apparel and footwear industry register a strong decline in volume sales as a result of the general fall in local consumption. In light of this situation, womenswear registered a drop of 12% in volume sales in 2016 as value sales ...

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    Country Report

    Bottled Water in Argentina

    Feb 2017

    Total volume sales of bottled water continued to grow in 2016 due to the health and wellness trend, driven mostly by the development of flavoured water and the continuous growth of home delivery of Other still water....

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    Country Report

    Carbonates in Argentina

    Feb 2017

    Annual off-trade carbonates consumption, at 131 litres per capita as of 2016, is the highest in the world. However, consumption showed negative growth in 2016, and, in a certain way, is reaching maturity....

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    Country Report

    Concentrates in Argentina

    Feb 2017

    The health and wellness trend encouraged the growth of low calorie beverages with health benefits of natural ingredients, multiple new products sweetened with Stevia Rebaudiana in 2016 such as Clight Stevia, Terma and other liquid concentrates ...

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    Country Report

    Energy Drinks in Argentina

    Feb 2017

    Performance indicators show that the consumer base for energy drinks continues to broaden outside nocturnal channels, with an increase in both modern and traditional channels. Due to the economic crisis, low- and middle-income groups are entering ...

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    Country Report

    Juice in Argentina

    Feb 2017

    Premium 100% juice continued to grow in 2016, driven by flavour extensions and packaging innovations. It was not affected by the tightening economic conditions, as it is targeted at high socioeconomic consumer groups. It is therefore also unlikely to...

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    Country Report

    Soft Drinks in Argentina

    Feb 2017

    Soft drinks consumption saw sluggish growth compared to 2015 due to the actions of President Mauricio Macri’s government that was elected in December 2015. Thousands of state employees were fired and subsidies were eliminated, which led to sharp ...

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    Country Report

    RTD Tea in Argentina

    Feb 2017

    Argentina has upscale consumption of Yerba Mate (Other hot drinks) and niche hot tea. Therefore, RTD tea, which extends hot tea flavours into ice tea preparation, is still not completely approved of by Argentinian consumers....

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    Country Report

    Sports Drinks in Argentina

    Feb 2017

    Despite the economic crisis, sports drinks consumption continued to grow driven mainly by aggressive promotional activity in supermarkets and hypermarkets....

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    Country Report

    Coffee in Argentina

    Jan 2017

    Consumers are becoming more interested in better quality coffee and speciality coffee drinks as they are exposed to a growing number of coffee drinks through on-trade specialist chains that are expanding rapidly. As a means of controlling their ...

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    Country Report

    Other Hot Drinks in Argentina

    Jan 2017

    Local Argentine traditions prevail due to “yerba mate” (other plant-based hot drinks), which remains the preferred hot drink in Argentina. Yerba mate is particularly popular in the Argentine provinces due to its relative low price compared with other...

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    Country Report

    Hot Drinks in Argentina

    Jan 2017

    Hot drinks’ consumption showed stable volume growth in an economic recession during the first semester of 2016. The election of pro-business reformer Mauricio Macri in December 2015 resulted in thousands of state employees being fired, while the ...

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