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ARGENTINA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina.

Argentina Statistics

Consumer Lifestyles in Argentina

Argentina Country Briefings

Future Demographics: Argentina in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Air Treatment Products in Argentina

    Nov 2017

    In many regions of Argentina, electricity rates increased by 700% in 2016 and there was another adjustment of 68% during 2017. For this reason, the rise of electric tariffs drastically affected sales of air treatment products. This situation resulted...

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    Country Report

    Dishwashers in Argentina

    Nov 2017

    Dishwashers continued to grow due to a variety of brands, designs and capacity. For some Argentinian households, the dishwasher continues to be an “object of desire”. This is because it was originally perceived to be an expensive product. However, ...

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    Country Report

    Food Preparation Appliances in Argentina

    Nov 2017

    In a depressed market due to a slowdown in consumption, imported products, especially food preparation appliances, gained a place after the gradual imports opening. In 2017, since the new national government's measures, new products and brands ...

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    Country Report

    Home Laundry Appliances in Argentina

    Nov 2017

    Financing through instalments, with programmes such as Arora 12 and Ahora 18, helped the recovery of home laundry, which suffered a fall earlier in the review period. Ahora 12 emerged from an agreement between the national government and credit card ...

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    Country Report

    Large Cooking Appliances in Argentina

    Nov 2017

    The kitchen is a very important place in Argentinian households, where Argentinians spend a lot of time. Kitchens are being greatly appreciated in new buildings with greater space and importance placed on their decoration. In this scenario, the ...

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    Country Report

    Microwaves in Argentina

    Nov 2017

    Microwaves is experiencing a process of innovation locally. Towards the end of the review period, mini ovens gained strong participation slowing sales of microwaves. Nevertheless, mini ovens has already reached maturity and microwaves began to ...

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    Country Report

    Consumer Appliances in Argentina

    Nov 2017

    The review period was characterised by factors that had a negative impact on consumer appliances’ sales, such as the general fall in domestic consumption, the contraction of Brazil as an export market, the strong growth of imports of locally ...

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    Country Report

    Personal Care Appliances in Argentina

    Nov 2017

    In personal care appliances, the main points of differentiation are on product performance and applications. This was mostly evident within hair care appliances and body shavers, with increasing diversification in terms of product functionality, with...

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    Country Report

    Refrigeration Appliances in Argentina

    Nov 2017

    The new national government began to make imports increasingly flexible from 2016. For many companies, imported products were a welcome convenience due to the increase in local production costs and the stable exchange rate. This change in Argentina's...

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    Country Report

    Small Cooking Appliances in Argentina

    Nov 2017

    Small cooking appliances once again recorded a decline in volume sales because of the fall in domestic consumption. The promotions and financing options were not enough to motivate sales. However, 2017 was characterised by launches based on design ...

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    Country Report

    Vacuum Cleaners in Argentina

    Nov 2017

    In 2017, vacuum cleaners recorded a good sales performance resulting from the variety of products and brands which were launched locally. Standard vacuum cleaners recorded positive growth after its poor performance in 2016, while the growth of ...

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    Strategy Briefing

    Carbonates in Latin America

    Nov 2017

    Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

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    Country Profile

    Argentina: Country Profile

    Nov 2017

    Argentina’s economy will rebound in 2017. Improvements in private consumption and exports support the recovery. Fixed investment, led by a surge in public spending on infrastructure, also benefits the economy. Inflation will fall, though it remains ...

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    Strategy Briefing

    Video Games in Latin America

    Nov 2017

    The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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    Strategy Briefing

    Colour Cosmetics in Latin America

    Oct 2017

    The colour cosmetics market in Latin America managed to keep its head above water over 2011-2016. The category recorded a CAGR of 1.7% despite a decline in value occurring towards the end of the period, Chile and Argentina offsetting the impact of ...

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    Country Report

    Analgesics in Argentina

    Oct 2017

    Paediatric analgesics is projected to register healthy retail value growth at constant 2017 prices over the forecast period, driven by an increasing adoption of consumer health products to treat childhood illness. Paediatric acetaminophen, aspirin ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Argentina

    Oct 2017

    Allergies are estimated to affect one in four people in Argentina according to local experts. One of the main triggers is environmental pollution, which is increasing in key urban cities, such as Buenos Aires, Rosario and Cordoba. This will support ...

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