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ARGENTINA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina.

Argentina Statistics

Consumer Lifestyles in Argentina

Argentina Country Briefings

Future Demographics: Argentina in 2030

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    Country Profile

    Argentina: Country Profile

    Mar 2017

    Argentina’s economy will rebound in 2017. Higher wages as well as a modest recovery in both private consumption and exports support the economy. Stronger growth in other parts of the region will also have positive spillover effects. Austerity ...

    US$150
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    Country Report

    Adult Incontinence in Argentina

    Mar 2017

    In 2016, adult incontinence was adversely affected by the fall in purchasing power. Under this context, many women with incontinence problems replaced adult incontinence products with pantyliners because it is a much cheaper alternative. Even in ...

    US$990
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    Country Report

    Away-From-Home Tissue and Hygiene in Argentina

    Mar 2017

    During 2016, there was a tendency to use lower quality products in the face of the economic crisis and the fall in sales by bars and restaurants and the lower occupancy rate in hotels. Entrepreneurs tried to maximise revenue by reducing ...

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    Country Report

    Nappies/Diapers/Pants in Argentina

    Mar 2017

    Given the strong economic crisis, Argentinians rationalised their use of nappies/diapers/pants to the maximum extent possible. To cope with the complicated economic context, parents extended their usage for as long as possible, resulting in less ...

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    Country Report

    Tissue and Hygiene in Argentina

    Mar 2017

    In 2016, tissue and hygiene registered a decline in retail volume terms, as a result of a complicated economic context. The first year of Mauricio Macri's government, which took office in December 2015, was marked by an economic order that resulted ...

    US$2,650
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    Country Report

    Retail Tissue in Argentina

    Mar 2017

    Argentinians rationalised their usage of retail tissue in the face of the economic crisis during 2016. In the case of basic products such as toilet paper, the use was extremely rational, avoiding an unnecessary excess of consumption. Kimberly-Clark ...

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    Country Report

    Sanitary Protection in Argentina

    Mar 2017

    In 2016, brands Calipso (Algodonera Aconcagua) and Ladysoft (La Papelera del Plata) abandoned the government's Controlled Prices program. This plan was intended to provide consumers with towels at prices far below the market average. By failing to ...

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    Country Report

    Wipes in Argentina

    Mar 2017

    The penetration rate of wipes continued to be very low in Argentina and the economic crisis limited any possibility of development in 2016. With the exception of baby wipes, where purchases are marked by a high emotional component, the remainder of ...

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    Strategy Briefing

    Laundry Care in Latin America

    Feb 2017

    Latin America remains one of the key regions for laundry care sales globally, although recent economic and political instability has once again returned to rob the industry of what arguably should have been a period of growth. It appears, however, ...

    US$1,325
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    Country Report

    Apparel Accessories in Argentina

    Feb 2017

    Apparel accessories have gained a major presence in the fashion world in Argentina in recent years, both in terms of wearing accessories to highlight outfits as well as integral parts of a specific personal style. The trends in sales of apparel ...

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    Country Report

    Childrenswear in Argentina

    Feb 2017

    2016 saw falling consumption among all segments of Argentinean society. The economic measures taken by the new national government since December 2015 have had a negative impact on sales of childrenswear, while rising inflation, the devaluation of ...

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    Country Report

    Footwear in Argentina

    Feb 2017

    Footwear, in particular sneakers/trainers, was one of the most important apparel and footwear categories during the final two years of the review period. The wearing of sneakers/trainers for different occasions has become a strong fashion trend among...

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    Country Report

    Hosiery in Argentina

    Feb 2017

    Hosiery, especially non-sheer hosiery, is gaining importance, thanks to the launch of novel new products towards the end of the review period. During 2016, sales growth was spurred by the weather as the arrival of the El Niño weather pattern caused ...

    US$990
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    Country Report

    Jeans in Argentina

    Feb 2017

    In 2016, the consumption fall in Argentina deepened, negatively affecting all sectors of the country’s economy. This consumption fall was induced by decisions made by the new government of Argentina with regards to its economic policy....

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    Country Report

    Menswear in Argentina

    Feb 2017

    In the midst of a complicated economic situation characterised by currency devaluation and a sharp increase in inflation, menswear declined in volume during 2016. All of the menswear categories featuring mainly products that are not essential ...

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    Country Report

    Apparel and Footwear in Argentina

    Feb 2017

    In 2016, apparel and footwear recorded a 14% volume decline and a 12% increase in current value sales due to the high rate of inflation. Apparel and footwear failed to escape the overall decline in domestic consumption towards the end of the review ...

    US$2,100
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    Country Report

    Sportswear in Argentina

    Feb 2017

    Sportswear is one of the most dynamic apparel and footwear categories in Argentina. Increasing numbers of local brands are incorporating some form of sportswear into their portfolios, with performance apparel and performance footwear the most popular...

    US$990
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    Country Report

    Womenswear in Argentina

    Feb 2017

    2016 saw Argentina’s apparel and footwear industry register a strong decline in volume sales as a result of the general fall in local consumption. In light of this situation, womenswear registered a drop of 12% in volume sales in 2016 as value sales ...

    US$990
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    Country Report

    Bottled Water in Argentina

    Feb 2017

    Total volume sales of bottled water continued to grow in 2016 due to the health and wellness trend, driven mostly by the development of flavoured water and the continuous growth of home delivery of Other still water....

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    Country Report

    Carbonates in Argentina

    Feb 2017

    Annual off-trade carbonates consumption, at 131 litres per capita as of 2016, is the highest in the world. However, consumption showed negative growth in 2016, and, in a certain way, is reaching maturity....

    US$990
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