ARGENTINA

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.

Argentina StatisticsConsumer Lifestyles in ArgentinaArgentina Country BriefingsFuture Demographics: Argentina in 2030

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    Country Briefing

    Business Dynamics: Argentina

    Jul 2018

    Argentina continues to suffer from bureaucratic hurdles that make doing business difficult. Apart from the regulatory hurdles, businesses in Argentina have to cope with relatively high tax rates and a poor rule of law. Nevertheless, the Argentine ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Report

    Country Report

    Eyewear in Argentina

    Jul 2018

    2018 saw most eyewear categories record moderate growth despite Argentina’s stagnating economy. Many imported products were seen in all categories, thus greatly harming local manufacturers whose products cannot compete with them. Optical shops ...

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    Country Report

    Country Report

    Spectacles in Argentina

    Jul 2018

    Following several years of restrictions on imported products, the new government at the end of 2016 relaxed the regulations, leading to a significant increase in the availability of different brands. According to a study carried out by Cadioa (the ...

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    Country Report

    Country Report

    Bags and Luggage in Argentina

    Jul 2018

    The main players in bags and luggage, which have premises in the main shopping centres in Argentina and the highest volume sales, switched from local production to manufacture in China. Lower prices and better quality products can be found in China ...

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    Country Report

    Country Report

    Jewellery in Argentina

    Jul 2018

    In a complex economic environment with lower consumer purchasing power, consumers can indulge by buying jewellery at low prices. In addition, some jewellery products are suitable as gifts for special events such as Mother’s Day, Teacher's Day or ...

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    Country Report

    Country Report

    Personal Accessories in Argentina

    Jul 2018

    Personal accessories returned to growth in 2017, however the quality of products purchased by consumers was lower due to the complicated economic environment. For example, in handbags and luggage synthetic products gained share, in fine jewellery ...

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    Country Report

    Country Report

    Watches in Argentina

    Jul 2018

    In a complicated economic environment, entrepreneurs are offering new categories to ensure that each potential consumer who enters a store becomes a buyer. Players present in clothing or handbags therefore began to offer watches within their ...

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    Country Report

    Country Report

    Writing Instruments in Argentina

    Jul 2018

    With the increase in imports by the new government, the main players in writing instruments began to offer a greater variety of products. This generated more competitiveness among players, which extended the price range of products in each segment. ...

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    Country Briefing

    Country Briefing

    Households: Argentina

    Jun 2018

    Argentinian households continue to stumble from one economic crisis to another, significantly limiting their purchasing power and ability to drive consumption. The local inflation rate is consistently among the highest in the world, which creates ...

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    Strategy Briefing

    Strategy Briefing

    Regional Overview of Latin American Cities

    Jun 2018

    Latin America is among the most urbanised regions of the world. The regional overview explores disparities in consumer spending and consumer lifestyles between the region‘s key cities, as well as provides a quick glimpse into six profiles of Latin ...

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    Country Report

    Country Report

    Toys and Games in Argentina

    Jun 2018

    In 2017, domestic consumption slowly recovered in some areas of the Argentinean economy. Annual inflation was the lowest since the beginning of 2010. However, consumers again faced a loss of purchasing power as a result of inflation and falling ...

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    Country Report

    Country Report

    Traditional Toys and Games in Argentina

    Jun 2018

    In 2017, traditional toys related to favourite TV characters or movies, remained in demand. Soy Luna, Peppa Pig, Masha and the Bear, Cars, Disney Superheroes and princesses continued to be some of the most requested licensed toys in Argentina. ...

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    Country Report

    Country Report

    Video Games in Argentina

    Jun 2018

    Demand for video games hardware grew in 2017 motivated by a combination of more products on offer (brands and models) and price decreases. The opening of imports allowed the entry of new models of static consoles and also more economic models of ...

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    Country Report

    Country Report

    Beer in Argentina

    Jun 2018

    Beer in Argentina recovered in 2017 to post its first positive total volume sales growth of the review period. This performance was driven by more competitive prices in the off-trade channel. Average total current value unit price growth was below ...

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    Country Report

    Country Report

    Cider/Perry in Argentina

    Jun 2018

    Cider/perry recorded positive total volume sales growth in 2017. Growth was supported by strong investments in advertising and promotion, but also new product launches. In December 2016, Pulku, a regional craft producer, entered the fray with Pülku ...

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    Country Report

    Country Report

    Alcoholic Drinks in Argentina

    Jun 2018

    The Argentinian economy saw sustained recovery in 2017, after a fall in GDP in 2016. According to the Treasury, the rebound in GDP in 2017 was driven by strong investments and the expansion of industrial production. The government applied a series of...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Argentina

    Jun 2018

    The strong total volume sales decline in 2017 was triggered by an economic downturn. The reduced disposable incomes of low- and middle-income consumers led to a decline in consumption. Sales of spirit-based RTDs were more seasonal than expected, as ...

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    Country Report

    Country Report

    Spirits in Argentina

    Jun 2018

    Whiskies continued to account for the second-highest total volume sales in 2017, supported by the long-standing presence of local brands in “other” whiskies, such as Pernod Ricard Argentina’s Blenders Pride and Doble V and J Llorente y Ci´a’s El ...

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    Country Report

    Country Report

    Wine in Argentina

    Jun 2018

    According to Instituto Vitivinicola Argentino (INV), the domestic consumption of wine in Argentina decreased significantly in 2017, while there were 881 wine producers. The competitive landscape is highly fragmented, with more than 4,000 brands. The ...

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