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ARGENTINA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina.

Argentina Statistics

Consumer Lifestyles in Argentina

Argentina Country Briefings

Future Demographics: Argentina in 2030

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    Country Report

    Baby and Child-Specific Products in Argentina

    Apr 2017

    The year 2016 was a difficult one for sales of beauty and personal care, and baby and child-specific products were no exception. Given growing economic problems, parents had to put aside their emotions and restrict their purchases of baby and ...

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    Country Report

    Bath and Shower in Argentina

    Apr 2017

    ANMAT (National Administration of Medicines, Food and Medical Technology) issued a resolution banning the use of antibacterial substances in liquid soaps, bar soaps, foams, gels and other toiletries designed for use with water and subsequent rinsing....

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    Country Report

    Colour Cosmetics in Argentina

    Apr 2017

    Argentinian consumers are becoming more demanding when purchasing colour cosmetics, and companies are making greater efforts to attract their attention by presenting innovative products. In 2016, companies launched products that had additional ...

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    Country Report

    Deodorants in Argentina

    Apr 2017

    In 2015, eco packaging for deodorants finally arrived in Argentina. By mid-year, Unilever de Argentina had launched new packaging for the brands Rexona and Dove (for women). The packaging was 25% lighter than traditional packaging, but contained the ...

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    Country Report

    Depilatories in Argentina

    Apr 2017

    The number of establishments offering the service of laser technology to remove hair permanently is increasing and once again becoming affordable. This service is developing strongly in major cities and it is slowly expanding into smaller towns. The ...

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    Country Report

    Fragrances in Argentina

    Apr 2017

    Fragrances as a category performed poorly in 2016. Sales did not reach manufacturers’ expectations on any of the special dates of the year, and on each occasion it was hoped the next would be better, but all failed to achieved the volume sales of ...

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    Country Report

    Hair Care in Argentina

    Apr 2017

    Leading hair care companies renewed their products and used mass media advertising to mitigate the negative effects of the economic crisis in 2016. However, hair care registered current value growth of 31% in 2016, which was much lower than the 40% ...

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    Country Report

    Men's Grooming in Argentina

    Apr 2017

    Men's grooming remained undeveloped in Argentina in 2016, but was slowly beginning to occupy a larger space. Despite this demand, there was a continued focus from players on traditional categories such as fragrances, shaving products, deodorants and ...

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    Country Report

    Oral Care in Argentina

    Apr 2017

    In Argentina, the economic crisis had a very negative impact on oral care, as many category products already suffered from lack of interest from local consumers. In 2016, the economic situation was far from positive and several types of oral care ...

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    Country Report

    Beauty and Personal Care in Argentina

    Apr 2017

    Several of the measures taken by the new government generated a reduction in consumption due to the factors of rising prices as a result of foreign currency market restrictions, public services rate increases after 12 years of them remaining ...

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    Country Report

    Skin Care in Argentina

    Apr 2017

    Skin care has the characteristic of very elastic demand in Argentina, and after sudden price increases in the last two years of the review period, demand decreased dramatically. Lower demand was focused on cheaper prices in 2016, since lower-income ...

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    Country Report

    Sun Care in Argentina

    Apr 2017

    Between March and October, temperatures were below normal. At the end of October, with more than 30 days of spring, the weather in Buenos Aires and its surroundings were still unfavourable in the form of rain, wind, storms and temperatures below par ...

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    Country Profile

    Argentina: Country Profile

    Mar 2017

    Argentina’s economy will rebound in 2017. Higher wages as well as a modest recovery in both private consumption and exports support the economy. Stronger growth in other parts of the region will also have positive spillover effects. Austerity ...

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    Country Report

    Adult Incontinence in Argentina

    Mar 2017

    In 2016, adult incontinence was adversely affected by the fall in purchasing power. Under this context, many women with incontinence problems replaced adult incontinence products with pantyliners because it is a much cheaper alternative. Even in ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Argentina

    Mar 2017

    During 2016, there was a tendency to use lower quality products in the face of the economic crisis and the fall in sales by bars and restaurants and the lower occupancy rate in hotels. Entrepreneurs tried to maximise revenue by reducing ...

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    Country Report

    Nappies/Diapers/Pants in Argentina

    Mar 2017

    Given the strong economic crisis, Argentinians rationalised their use of nappies/diapers/pants to the maximum extent possible. To cope with the complicated economic context, parents extended their usage for as long as possible, resulting in less ...

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    Country Report

    Tissue and Hygiene in Argentina

    Mar 2017

    In 2016, tissue and hygiene registered a decline in retail volume terms, as a result of a complicated economic context. The first year of Mauricio Macri's government, which took office in December 2015, was marked by an economic order that resulted ...

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    Country Report

    Retail Tissue in Argentina

    Mar 2017

    Argentinians rationalised their usage of retail tissue in the face of the economic crisis during 2016. In the case of basic products such as toilet paper, the use was extremely rational, avoiding an unnecessary excess of consumption. Kimberly-Clark ...

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    Country Report

    Sanitary Protection in Argentina

    Mar 2017

    In 2016, brands Calipso (Algodonera Aconcagua) and Ladysoft (La Papelera del Plata) abandoned the government's Controlled Prices program. This plan was intended to provide consumers with towels at prices far below the market average. By failing to ...

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    Country Report

    Wipes in Argentina

    Mar 2017

    The penetration rate of wipes continued to be very low in Argentina and the economic crisis limited any possibility of development in 2016. With the exception of baby wipes, where purchases are marked by a high emotional component, the remainder of ...

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