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Company Profile

Arla Foods Amba in Packaged Food

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Arla Foods Amba delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Arla Foods Amba, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Arla Foods Amba This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Arla Foods Amba provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment: Cooperative growth

Arla still trailing Danone and Lactalis in Western Europe

Downturn affecting key products in key markets

SWOT: Arla Foods Amba

Strategic objectives and challenges

Competitive Positioning

Acquisitions boost stagnating growth

Danone holds dairy prime position while Chinese markets take off

Growing consolidation in dairy

Market Assessment

Better prospects outside core Western European market

Dairy at heart of packaged food operations

Dairy Opportunities

Premium identity squeezes costs in home markets

Arla muscling in on German dairies as a means to quick growth

Cheese rises to the top in key Western European markets

US cheese sales could benefit from ‘closer to nature’ positioning

China: More work to do

A tale of two countries in Eastern Europe

Acquisitions could be key to fragmented Brazil

Stevia -sweetened yoghurt could open up new opportunities

Other Category Opportunities

Butter shows limited global spread

Arla needs to expand its oils and fats to other regions to grow

Soup limited in geographic coverage

Growth Opportunities in Select Soup Markets

Brand Strategy

Three global brands with “ Arla ” at the helm

Building a coherent corporate identity

Arla brand will benefit from natural positioning

Lurpak gives Arla prime position globally

Operations

Leadership and production

Reorganisation and expansion

Recommendations

Focus on natural health and BRICs

Samples

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