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Company Profile

Asahi Breweries Ltd in Beer

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Asahi Breweries Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Asahi Breweries Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Asahi Breweries Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Asahi Breweries Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Strong operating income growth in 2011

Long-term Vision 2015

Domestic alcoholic drinks is the key segment for Asahi

SWOT: Asahi Breweries Ltd

Key strategic objectives and challenges

Competitive Positioning

Asahi’s beer volumes return to growth in 2011

Leading brewers ranking remains unchanged

Highly consolidated global beer market

Market Assessment

Narrow geographic focus

Main strength in economy and standard lager

Category and Geographic Opportunities

Regaining leading position in Japan

Japanese market offers limited future growth

Solid beer consumption growth in other parts of Asia Pacific

Minor share in the large Chinese beer market

Strategic alliance with Tsingtao in China

Benefiting from premiumisation in South Korea

Growing share in the high-margin Australian market

Strong premium growth, but growing competition in Australia

Entering the beer market in New Zealand

Need to continue to work on international expansion

Growth potential in cider/perry

Brand Strategy

Aiming to increase Asahi Super Dry’s international presence

Operations

Increasing international presence through export and licensing

Recommendations

Continue expansion outside Japan and improve profitability

Samples

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