Interest in Asian speciality drinks from South Korea is growing in Taiwan. For instance, Lotte’s Milkis – a carbonated beverage with a yoghurt-like taste – has recently attracted greater attention thanks to improvements in distribution and the launch of a new flavour variant.
Japanese brand Calpis is expected to remain the clear leader in Asian speciality drinks in Taiwan in volume and value sales terms over the forecast period. Its lactobacillus drinks have a very wholesome image among local consumers, as in addition to being renowned for promoting healthier digestion they are perceived to have functional benefits in several other areas, including blood pressure regulation, weight management and sleep quality.
Asian speciality drinks based on traditional Taiwanese recipes and made with local herbs look set to continue performing well over the forecast period. Historically, these product types have tended to contain large quantities of sugar to enhance their flavour and mask the bitterness or unpleasant taste of herbal ingredients.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Asian Speciality Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Asian Speciality Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all traditional Asian drinks not included in RTD tea or juice drinks, including products such as Bandung (rose syrup with milk), bird’s nest, tamarind juice, ginger, lemongrass, roselle, zalaka, jelly drinks including grass jelly (cincau), sugar cane, and vinegar drinks. Lactic acid drinks, such as Calpis, are included here. Drinks containing a limited amount of yogurt (generally 3% or less) such as Bikkle, are included here, though drinking yogurts such as Yakult are excluded. While both products are highly popular in markets like Japan, drinking yogurts will contain mostly yogurt with a very short shelf life (two weeks or less), while yogurt drinks will contain less than 3% dairy and remain on the shelves for up to 9 months. All nut or pulse-based products, such as peanut milk, almond juice, or soy drinks are tracked in Non-Dairy Milk alternatives in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Asian Speciality Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!