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Company Profile

Asos Plc in Apparel

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Asos Plc delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of Asos Plc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Asos Plc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Asos Plc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Perfect timing for Asos ' sales model

"More than a shop"

Long-term problems with brands

Entering emerging markets may be expensive

SWOT: Asos Plc

Strategic objectives and challenges

Competitive Positioning

Improvement in internet viability drives growth for Asos

Market Assessment

Asos

Asos ' clear global aims

Geographic and Category Opportunities

Website development slows BRIC entry

China opening to e-commerce

Value position attractive to Russian middle class

Premium sales model marks out Asos

Segmented sites the way forward

Brand Strategy

Third party brand credibility helps Asos label

Asos umbrella brand

Operations

Widespread investment in distribution

Recommendations

International development key

Samples

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