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Global Briefing

Assessing Market Dynamics in Adult Incontinence

Mar 2010

Price: US$2,000

About this Report

About this Report

The incontinence products market has weathered the global economic downturn relatively well, with an ageing population, combined with innovation in both product design and marketing strategies, proving to be a more-than-adequate bullwark against slowing growth in disposable household income. Due in part to its rapidly ageing population structure, Japan remains by far the largest market globally, and demographic trends also point to strong growth prospects in many Western European countries.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key Findings

Global Picture

Global Growth in Value Sales Continues to Slow

Maturing US Market Weighs on Global Volume Sales Growth

Greater Retail Competition May Weigh on Pricing

Ageing Population and Surging Costs Drive Value Growth

Economic Downturn Makes Consumers More Value Conscious

Japanese and Western European Markets Drive Global Growth

Global Growth Drivers

Lifting the Stigma Pays Dividends…

… As Does Improved Functionality

Market Remains Highly Regionalised

Health and Beauty Retailers Continue to Dominate Distribution

Value Sales Forecast to Reach US$5.8 Billion by 2013

Regional Performance

Regional Performance

Absolute Value Growth of Incontinence Products

Focus: Japan

Absolute Volume Growth of Incontinence Products

Focus: USA

Per Capita Value Growth of Incontinence Products

Focus: Saudi Arabia

Per Capita Volume Growth of Incontinence Products

Focus: Germany

Per Capita Value Consumption of Incontinence Products

Focus: France

Per Capita Volume Consumption of Incontinence Products

Focus: Norway

Regional Performance - Summary

Competitive Environment

Kimberly-Clark Still Leads, but SCA Group is Gaining Ground

Tena and Depend Represent Over 40% of Global Sales

TZMO - Emerging Force in Eastern Europe

Regulatory Regimes Crucial to Pricing

Private Label Yet to Reach Momentum in Most Markets

Regional Markets Remain Largely Fragmented

De- stigmatisation Efforts Dominate NPD

Eco/Green Products Remain in the Shadows

Consumer Education Crucial to Growth Prospects

Global Prospects

Value Sales Forecast to Grow by a Third Until 2013

Economic Uncertainty Most Significant Threat to Growth

Healthcare Reforms & Medical Advances Change Landscape

Performance Gap Between Light and Heavy Products Narrows

Price Label Represents Main Threat to Pricing

Manufacturers Look to Gender-specific Products

M&A Activity Likely to Remain Muted

Key Forecast Trends

Key Recommendations

Report Definitions

Definitions

Samples

Assessing Market Dynamics in Incontinence.jpg

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