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Global Briefing

Assessing Market Potential of NFC for Mobile Payments in 2012: From Swiping to Waving

Sep 2011

Price: US$2,000

About this Report

About this Report

The report studies the market potential of Near Field Communications (NFC) for mobile payments in 2012. Euromonitor International projects that high transaction volume and low priced purchases offers the greatest opportunities for NFC mobile payment success, riding on increasing mobile phone ownership and consumers’ acceptance of alternative payment modes. This study reviews critical industries that offers these characteristics and identifies countries that are ready for NFC mobile payment adopt


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

introduction

Scope

Objectives

Key findings

Near field communications (NFC)

NFC and the Ecosystem

NFC Mobile p ayment a pplication

Case studies: Actual implementation still low

Case studies: NFC t rials and implementations

Case studies: NFC t rials and implementations

The waiting game: Manufacturers, retailers and consumers

Mobile phones as the digital wallet

Key consumer statistics

Mobile p hones an i ntegral p art of c onsumer l ifestyles

Mobile payment gaining acceptance in developing markets

Serving the unbanked population via mobile payments

Critical success factors

Critical success factors

Smartphones ownership 2012

Smartphones o wnership 2012

Consumer expenditure on land t ransport 2012

Consumer expenditure on land transport 2012

Card payment t ransactions 2012

Card payment t ransactions 2012

Chained fast f ood t ransactions 2012

Chained fast food transactions 2012

Store-based r etailing 2012

Store-based r etailing 2012

Markets ready for NFC mobile payment 2012

Identifying potential NFC m obile payment m arkets

Potential markets for NFC mobile payments 2012

From s wiping to waving: Challenges a head

Summing up

Data parameters and report definitions

Data parameters and report definitions (2)

Samples

Assessing-Market-Potential-NFC-Mobile-Payments.jpg

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