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Global Briefing

Assessing Market Potential of NFC for Mobile Payments in 2012: From Swiping to Waving

Sep 2011

Price: US$2,000

About this Report

About this Report

The report studies the market potential of Near Field Communications (NFC) for mobile payments in 2012. Euromonitor International projects that high transaction volume and low priced purchases offers the greatest opportunities for NFC mobile payment success, riding on increasing mobile phone ownership and consumers’ acceptance of alternative payment modes. This study reviews critical industries that offers these characteristics and identifies countries that are ready for NFC mobile payment adopt

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

introduction

Scope

  • introduction

Objectives

  • introduction

Key findings

  • introduction

Near field communications (NFC)

NFC and the Ecosystem

  • Near field communications (NFC)

NFC Mobile p ayment a pplication

  • Near field communications (NFC)

Case studies: Actual implementation still low

  • Near field communications (NFC)

Case studies: NFC t rials and implementations

  • Near field communications (NFC)

Case studies: NFC t rials and implementations

  • Near field communications (NFC)

The waiting game: Manufacturers, retailers and consumers

  • Near field communications (NFC)

Mobile phones as the digital wallet

Key consumer statistics

  • Mobile phones as the digital wallet

Mobile p hones an i ntegral p art of c onsumer l ifestyles

  • Mobile phones as the digital wallet

Mobile payment gaining acceptance in developing markets

  • Mobile phones as the digital wallet

Serving the unbanked population via mobile payments

  • Mobile phones as the digital wallet

Critical success factors

Critical success factors

  • Critical success factors

Smartphones ownership 2012

  • Critical success factors

Smartphones o wnership 2012

  • Critical success factors

Consumer expenditure on land t ransport 2012

  • Critical success factors

Consumer expenditure on land transport 2012

  • Critical success factors

Card payment t ransactions 2012

  • Critical success factors

Card payment t ransactions 2012

  • Critical success factors

Chained fast f ood t ransactions 2012

  • Critical success factors

Chained fast food transactions 2012

  • Critical success factors

Store-based r etailing 2012

  • Critical success factors

Store-based r etailing 2012

  • Critical success factors

Markets ready for NFC mobile payment 2012

Identifying potential NFC m obile payment m arkets

  • Markets ready for NFC mobile payment 2012

Potential markets for NFC mobile payments 2012

  • Markets ready for NFC mobile payment 2012

From s wiping to waving - Challenges a head

  • Markets ready for NFC mobile payment 2012

Summing up

  • Markets ready for NFC mobile payment 2012

Data parameters and report definitions

  • Markets ready for NFC mobile payment 2012

Data parameters and report definitions (2)

  • Markets ready for NFC mobile payment 2012

Samples

Assessing-Market-Potential-NFC-Mobile-Payments.jpg

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