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Global Briefing

Assessing the Payment Landscape in Eastern Europe

Apr 2012

Price: US$2,000

About this Report

About this Report

The Eastern European market posted the second fastest growth rate of all regions in terms of card payment volume over the 2006-2011 period. Growth in the region is being aided by debit cards which grew in popularity as a result of salary card programmes. Fraud has, however, continued to hamper card usage. Mobile and internet access are expected to become more important in the region, as these technologies become a way to connect rural and low-income consumers with the traditional banking system.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Regional Performance

REGIONAL PERFORMANCE

Eastern Europe's card volume has been growing rapidly

Eastern Europe posts high consumer expenditure growth rate

Cash remains dominant consumer payment type in Eastern Europe

Russia led the region's absolute growth in card payments

Debit dominates card payments in Eastern Europe

Eastern European countries with highest card growth

Market snapshots: Czech Republic and Hungary

Market snapshots: Poland and Romania

Market snapshots: Russia and Ukraine

Consumer Analysis

CONSUMER ANALYSIS

Rising disposable incomes in Eastern Europe

Czech consumers spend more on cards than regional neighbours

Savers vs spenders across Eastern Europe

Mobile continues to be a method for reaching the unbanked

Rising internet usage across Eastern European countries

Growth of internet retailing across Eastern Europe

Russian elite is the largest contributor to local market expenditure

Regional Prospects

REGIONAL PROSPECTS

Eastern Europe to see rapid growth in consumer spending

Popularity of salary card programmes will drive card growth

Evolution of payments types in Eastern Europe

Cash expected to lose market share, but will remain dominant

High fraud levels cement region's attachment to cash

Distrust of financial system remains main concern for unbanked

Report Definitions

Data parameters and report definitions

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