You are here: HomeSolutionsIndustriesApparel
print my pages

Company Profile

Associated British Foods Plc (ABF) in Apparel

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Associated British Foods Plc (ABF) delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel market and the global economy.

Company and market share data provide a detailed look at the financial position of Associated British Foods Plc (ABF), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Associated British Foods Plc (ABF) This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Associated British Foods Plc (ABF) provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Apparel research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Profits hit by commodity price growth

Latest quarterly data underline ABF’s strength

Juggling bargain position and brand credibility

SWOT: Associated British Foods Plc ( ABF)

Strategic objectives and challenges

Competitive Positioning

ABF’s gradual climb in the rankings

Associated British Foods Plc weathers the global market

ABF’s economy offer sits right with regional recession

Fast fashion/budget environment producing growth

Market Assessment

Fast fashion determines opportunity

Trading conditions in Western Europe likely to worsen

Category and Geographic Opportunities

ABF active outside the globally dynamic markets

European limitations growing more visible

UK remains core opportunity

Eastern Europe likeliest new region

Replicating Western European success a challenge

Brand Strategy

Well-balanced brand portfolio

Segmented brand portfolio

Operations

Primark operations

Retail network limited to Western Europe

Recommendations

Increasing store presence and brand awareness overseas

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!