Company Profile

Associated British Foods Plc (ABF) in Packaged Food

| Pages: 42

Price: US$570

About this Report

UK-based Associated British Foods Plc (ABF) has established a foothold in most regional markets, but its sales are significantly biased towards developed markets. Combined, developed markets accounted for 77% of ABF’s total packaged food sales in 2013 - although this is down from 82% at the beginning of the review period, as the company is making inroads in some emerging markets, such as Mexico (oils and fats) and Asia Pacific (malt-based hot drink Ovaltine).

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Euromonitor International's report on Associated British Foods Plc (ABF) delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Associated British Foods Plc (ABF), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Associated British Foods Plc (ABF).

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Associated British Foods Plc (ABF) provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Table of Contents



Strategic Evaluation

Key company facts

Financial performance 2013

SWOT: Associated British Foods Plc (ABF)

Strategic objectives and challenges

Competitive Positioning

Company growth remains below the global market average

ABF among the top 15 players in global bakery

ABF slides down the global bakery rankings

Market Assessment

Cross-category presence but bakery accounts for bulk of sales

Company presence biased towards developed markets


Pockets of growth still to be found in mature UK bread category

Savoury biscuits and crackers a bright spot in UK bakery

Under pressure from private label in Australian bread

Muesli reaches maturity in UK but opportunities remain in France

Oils and Fats

Leading player in Mexican oils and fats

Outlook less bright in mature US oils and fats category

Asia Pacific offers opportunities in vegetable and seed oil


Emerging markets to drive flavoured powder drinks growth

Brazil attractive but competition intense in flavoured powder drinks

Indonesia a key growth market in Asia Pacific

Other Packaged Food

Strong performance in UK cooking sauces

US: Herbs and spices set to outperform overall sauces category

Granola/muesli bars: Opportunity in the UK but ABF loses share

Brand Strategy

Fragmented brand portfolio

Kingsmill performs positively in mature UK bread category

Tip Top suffers, while Abbott’s Village Bakery gains ground

Emerging markets drive Ovaltine growth

Patak’s and Blue Dragon benefit from interest in Asian cuisine


ABF grocery divided into 11 business divisions



Revitalise Tip Top in Australia; drive emerging market expansion


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