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Company Profile

Associated British Foods Plc in Packaged Food

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Associated British Foods Plc (ABF) delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Associated British Foods Plc (ABF), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Associated British Foods Plc (ABF) This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Associated British Foods Plc (ABF) provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Sugar sweetens the economic outlook for ABF

Bakery is key category in packaged foods for ABF

SWOT: Associated British Foods

Strategic objectives and challenges

Competitive Positioning

ABF needs better representation in key emerging nations

Bakery expansion constrained by reliance on developed markets

Little change in market shape since 2007

Market Assessment

Bread matures in the UK whilst oils and fats flow freely in Mexico

ABF must not let Asia Pacific escape from its sights

Old and new markets both offer opportunities

Bakery Opportunities

UK bread set to shrink

Value added bread offers opportunity for growth in UK market

Australia to see premium and health oriented bread growth

Health growth extends into breakfast cereals

Oils and Fats Opportunities

ABF leads Mexican oils and fats

US: Olive oil could be a wise move

Sauces, Dressings and Condiments Opportunities

US and UK: different takes on ethnic cooking

UK cooking sauces

US herbs and spices

Dairy Opportunities

Thailand, China and Brazil offer dairy growth opportunities

Thailand sees growth for Ovaltine

China: Untapped potential requiring product development

Snack Bars Opportunities

UK snack bars go healthy

Brand Strategy

Different regions, different brands

Kingsmill latches on to health and wellness in UK bread

Ovaltine: A good start but further product development needed

Patak’s benefits for globalisation of cuisine

Operations

ABF grocery divided into 11 business divisions

Supply and operations

Recommendations

Need for an integrated approach to diversification

Samples

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