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Company Profile

Asustek Computer Inc in Consumer Electronics

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on AsusTek Computer Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Computers and Peripherals market and the global economy.

Company and market share data provide a detailed look at the financial position of AsusTek Computer Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of AsusTek Computer Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of AsusTek Computer Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Computers and Peripherals research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key finding

Key facts

Financial assessment

SWOT: AsusTek Computers Inc

Key strategic objectives and challenges

Competitive Positioning

Roller coaster ride for Asus

iPads drive Apple Inc past all competitors

Market Assessment

Laptops still critical despite the emergence of tablets

Netbooks hindering Asus

Category Opportunities

Ultrabooks and Windows 8 unable to save laptops

Asus poised to benefit with its Transformer tablets

Business market offers stable demand for computers

Full range of products needed to succeed in smartphones market

Brand Strategy

Asus’ half fulfilled promise

Nexus dilemma

Operations

Design focused on Asia Pacific

Recommendations

Asus have to rethink its priorities

Definitions

Definitions and sources

Samples

Please update/install flash.

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