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Company Profile

Auchan Group SA in Retailing

Feb 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Auchan Group SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Auchan Group SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Auchan Group SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Auchan Group SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

2009 H1 Results: Resilient Performance

SWOT – Auchan Group SA

Challenges: Facing Hypermarkets Saturation and Price Wars

Competitive Positioning

Auchan Continues to Outperform Main Global Rival Carrefour

Competitive Context – Auchan a Medium-sized Global Player

Geographic Opportunities

Presence in Key Large Emerging Markets to Maintain Growth

France: Auchan in Fierce Battle With Budget Retailers

Italy, Portugal and Spain: Growth Beyond Hypermarkets

China and Taiwan: Successful Partnership with RT Mart

Growth Prospects Remain Strong in Russia and Ukraine

Solid Growth Prospects in Key Eastern European Markets

UAE – First Foray into the Middle East and Africa for Auchan

Channel Opportunities

Strong Reliance on Saturated Hypermarkets Channel

Hypermarkets – Third Largest Global Player Shows Resilience

Supermarkets – A Promising Start for Simply Market

Innovations and Diversification Boost Internet Retailing Sales

Brand and Private Label Strategies

Coexistence of National and International Brands

Auchan/Alcampo: Low-Price Image, High Customer Loyalty

Atac/Simply Market: Establishing a New Low-Price Banner

Private Label: Local Products Offering from Value to Premium

Operations: Supply Strategy and Operating Efficiency

Recommendations

Key Recommendations

Samples

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