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Australia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia.

Australia StatisticsConsumer Lifestyles in Australia

Australia Country BriefingsFuture Demographics: Australia in 2030

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    Country Profile

    Australia: Country Profile

    Mar 2017

    The Australian economy is entering its 26th consecutive year of economic growth. Moderate growth in private consumption and steady improvements in the non-mining sector provide support. Exports will also rebound as commodity prices improve. A ...

    US$150
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    Country Report

    Fresh Food in Australia

    Mar 2017

    Fresh food grew by 2% in total volume in 2016. Consumers continue to be concerned about health and wellbeing, however, at the same time, convenience is also highly valued. In particular, convenient packaging which increases the ease of buying and ...

    US$1,210
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    Country Report

    Home Insecticides in Australia

    Mar 2017

    The weather remains one of the key factors affecting demand for home insecticides in Australia, with the majority of products being bought in the summer. In Australia this category is mature, with product innovation stagnant in comparison with other ...

    US$990
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    Country Report

    Laundry Care in Australia

    Mar 2017

    Liquid tablet detergents continued to play an insignificant role in laundry care in Australia over the review period. Australians have relatively high average disposable incomes, there is a high washing machine possession rate and a high female ...

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    Country Report

    Home Care in Australia

    Mar 2017

    In 2016 home care continued to see a notable improvement in its performance compared with the beginning of the review period, growing by 2% in current value terms. Sales of home care products were boosted as Australians’ consumer confidence was ...

    US$2,650
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    Country Report

    Dishwashing in Australia

    Mar 2017

    Consumers continue to be attracted by the convenience provided by automatic dishwashing tablets; however, it is worth noting that some consumers are still inclined to purchase hand dishwashing products instead of automatic dishwashing products, ...

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    Country Report

    Bleach in Australia

    Mar 2017

    Bleach continued to face a difficult retail environment in 2016. Brand manufacturers in other categories introduced a growing variety of products with disinfectant properties that served as substitutes for traditional bleach. Furthermore, the shift ...

    US$990
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    Country Report

    Polishes in Australia

    Mar 2017

    Polishes declined by 2% in current value terms in 2016, to reach AUD41 million; performing slightly better compared with the CAGR seen in the review period. The continuous decline can be attributed to the continuous lack of interest amongst consumers...

    US$990
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    Country Report

    Air Care in Australia

    Mar 2017

    Candle air fresheners experienced current value growth of 6% in Australia in 2016, following launch of candles with premium scents by major manufacturers, such as Reckitt Benckiser’s Air Wick Life Scents and SC Johnson & Son’s Glade, which now offers...

    US$990
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    Country Report

    Surface Care in Australia

    Mar 2017

    Convenience remained a key concern for Australian consumers of surface care products in 2016. This resulted in current value growth of 3% within surface care. This growth was lower than the CAGR seen over the review period, which was attributable to ...

    US$990
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    Country Report

    Toilet Care in Australia

    Mar 2017

    Efficacy tops the list of the most important attributes in a cleaning product, and consumers in Australia often base their purchasing decision on prior experience with a particular brand to perform a household chore. A cleaning product that has ...

    US$990
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    City Review

    Sydney City Review

    Mar 2017

    One of the most liveable cities in the world is not without challenges. Pressured from both within and beyond Australia to enhance its competitiveness, Sydney is reshaping its economic geography around a corridor of high value-added activities: "the ...

    US$725
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    City Review

    Melbourne City Review

    Mar 2017

    Melbourne boasts many accolades: the most liveable city in the world, the world's top sports city, one of the best student cities globally and Australia's cultural capital. It is confidently pressing on to earn yet another - the most populous city in...

    US$725
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    Country Report

    Hosiery in Australia

    Mar 2017

    The athleisure trend supported the growth of hosiery in 2016, with sales driven largely by demand for sports socks. Consumers are living more active lifestyles and have become more inclined to wear sportswear on more casual occasions, including ...

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    Country Report

    Jeans in Australia

    Mar 2017

    The athleisure trend showed no signs of slowing in 2016, impacting sales of jeans as consumers continued to opt for activewear in non-athletic settings. Women have been the main drivers of this trend, with brand, style and fashion playing a key role ...

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    Country Report

    Footwear in Australia

    Mar 2017

    The athleisure trend showed no signs of slowing in 2016 and was in fact the driving force behind the growth of footwear, with Australians continuing to show a keen interest in fitness activities as well as wearing fashionable sports shoes in casual ...

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    Country Report

    Menswear in Australia

    Mar 2017

    Menswear continued to outperform womenswear in 2016, growing by 3% in current value terms. However, it is growing from a smaller base, accounting for 31% of total apparel value sales. The category’s stronger growth can also be attributed to men ...

    US$990
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    Country Report

    Apparel and Footwear in Australia

    Mar 2017

    Apparel and footwear in Australia recorded positive current value growth in 2016, with the athleisure trend remaining a key driver of sales across multiple categories, and showing no signs of slowing. Activewear continued to outperform other areas in...

    US$2,100
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    Country Report

    Childrenswear in Australia

    Mar 2017

    Childrenswear remained one of the fastest growing categories in apparel and footwear in 2016, delivering current value growth of 5%, with this being stronger than the review period CAGR of 4%. Girls’ apparel was the largest category in childrenswear,...

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    Country Report

    Apparel Accessories in Australia

    Mar 2017

    Apparel accessories grew by 2% in current value terms in 2016, with this performance being in line with the review period average. The review period saw international fast fashion retailers such as H&M and Zara establish a presence in Australia and ...

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