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Australia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Australia.

Australia StatisticsConsumer Lifestyles in Australia

Australia Country BriefingsFuture Demographics: Australia in 2030

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    Country Report

    Adult Incontinence in Australia

    Mar 2017

    In 2016, adult incontinence continued to benefit from the growing aging population as well as from a positive change in cultural attitudes towards incontinence products. Approximately five million Australians are estimated to be experiencing some ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Australia

    Mar 2017

    Away-from-home tissue and hygiene experienced 3% growth in value sales in 2016 and it is in line with overall population growth and increase in the number of outlets of hotels, restaurants and cafés (horeca) in Australia. This category benefited from...

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    Country Report

    Nappies/Diapers/Pants in Australia

    Mar 2017

    In Australia, nappies/diapers/pants benefited from a growing preference for disposable pants, which are often perceived as more convenient and time saving as they can be changed whilst the baby or toddler is standing up. However, in 2016, this growth...

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    Country Report

    Tissue and Hygiene in Australia

    Mar 2017

    Growth in tissue and hygiene retail current value sales remained stable in 2016. Tissue and hygiene is a mature market in Australia and very saturated as most of the products are considered as necessities. Therefore, the growth in this category is ...

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    Country Report

    Retail Tissue in Australia

    Mar 2017

    The relatively low prices of private label products at supermarkets such as Coles and Woolworths and discounters such as Aldi put pressure on manufacturers of branded tissue products in 2016. This resulted in manufacturers’ continuous engagement in ...

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    Country Report

    Sanitary Protection in Australia

    Mar 2017

    Coles increased the number of Libra and Tena sanitary protection products under its “Every Day Low” items in 2016 as the competition amongst the two major supermarket players in Australia, Woolworths and Coles, heightened. This resulted in lower ...

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    Country Report

    Wipes in Australia

    Mar 2017

    In 2016, value sales of wipes in Australia were driven by an increasingly busy lifestyles led by many Australians who used disposable cleaning wipes to save time on their household cleaning routines and personal grooming. Disposable wipes are ...

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    Country Profile

    Australia: Country Profile

    Mar 2017

    The Australian economy is entering its 26th consecutive year of economic growth. Moderate growth in private consumption and steady improvements in the non-mining sector provide support. Exports will also rebound as commodity prices improve. A ...

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    Country Report

    Fresh Food in Australia

    Mar 2017

    Fresh food grew by 2% in total volume in 2016. Consumers continue to be concerned about health and wellbeing, however, at the same time, convenience is also highly valued. In particular, convenient packaging which increases the ease of buying and ...

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    Country Report

    Home Insecticides in Australia

    Mar 2017

    The weather remains one of the key factors affecting demand for home insecticides in Australia, with the majority of products being bought in the summer. In Australia this category is mature, with product innovation stagnant in comparison with other ...

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    Country Report

    Laundry Care in Australia

    Mar 2017

    Liquid tablet detergents continued to play an insignificant role in laundry care in Australia over the review period. Australians have relatively high average disposable incomes, there is a high washing machine possession rate and a high female ...

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    Country Report

    Home Care in Australia

    Mar 2017

    In 2016 home care continued to see a notable improvement in its performance compared with the beginning of the review period, growing by 2% in current value terms. Sales of home care products were boosted as Australians’ consumer confidence was ...

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    Country Report

    Dishwashing in Australia

    Mar 2017

    Consumers continue to be attracted by the convenience provided by automatic dishwashing tablets; however, it is worth noting that some consumers are still inclined to purchase hand dishwashing products instead of automatic dishwashing products, ...

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    Country Report

    Bleach in Australia

    Mar 2017

    Bleach continued to face a difficult retail environment in 2016. Brand manufacturers in other categories introduced a growing variety of products with disinfectant properties that served as substitutes for traditional bleach. Furthermore, the shift ...

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    Country Report

    Polishes in Australia

    Mar 2017

    Polishes declined by 2% in current value terms in 2016, to reach AUD41 million; performing slightly better compared with the CAGR seen in the review period. The continuous decline can be attributed to the continuous lack of interest amongst consumers...

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    Country Report

    Air Care in Australia

    Mar 2017

    Candle air fresheners experienced current value growth of 6% in Australia in 2016, following launch of candles with premium scents by major manufacturers, such as Reckitt Benckiser’s Air Wick Life Scents and SC Johnson & Son’s Glade, which now offers...

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    Country Report

    Surface Care in Australia

    Mar 2017

    Convenience remained a key concern for Australian consumers of surface care products in 2016. This resulted in current value growth of 3% within surface care. This growth was lower than the CAGR seen over the review period, which was attributable to ...

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    Country Report

    Toilet Care in Australia

    Mar 2017

    Efficacy tops the list of the most important attributes in a cleaning product, and consumers in Australia often base their purchasing decision on prior experience with a particular brand to perform a household chore. A cleaning product that has ...

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    City Review

    Sydney City Review

    Mar 2017

    One of the most liveable cities in the world is not without challenges. Pressured from both within and beyond Australia to enhance its competitiveness, Sydney is reshaping its economic geography around a corridor of high value-added activities: "the ...

    US$725
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    City Review

    Melbourne City Review

    Mar 2017

    Melbourne boasts many accolades: the most liveable city in the world, the world's top sports city, one of the best student cities globally and Australia's cultural capital. It is confidently pressing on to earn yet another - the most populous city in...

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