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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Tissue and Hygiene in Australia

A focus of manufacturers in 2013 was upselling their key products with ancillary and complimentary sales, heavy discounts and bulk buys. Sales of environmentally-friendly tissue and hygiene products saw flat growth despite manufacturers’ efforts to ...

Jun 2014 | US$2,400 | Pages: 61 | Add to cart | View details

Country Report

Retail Tissue in Australia

Luxury toilet tissue gained 21% in 2013 due to heavy discounting in supermarkets, reducing the presence of standard and, to a lesser extent, recycled paper on the market. The luxury category currently constitutes 37% of the total toilet tissue sold ...

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Sanitary Protection in Australia

Sanitary protection showed 1% value growth in 2013 as incontinence, which grew by 11%, took sales away from sanitary protection. Companies realised the need to develop and sell special products via retail channels. Bladder control pads and ...

Jun 2014 | US$900 | Pages: 19 | Add to cart | View details

Country Report

Wipes in Australia

In 2013, wipes grew by 5%, showing the strongest growth within the last four years and bringing sales to a total of A$244 million. Household care wipes showed 12% growth, with particularly strong 15% growth in all purpose cleaning wipes due to the ...

Jun 2014 | US$900 | Pages: 24 | Add to cart | View details

Country Report

Away-From-Home Tissue and Hygiene in Australia

The fastest growing AFH category in 2013 was incontinence with 8% volume and 9% value growth. The major contributory factor to this impressive growth was an ageing population. While various governmental programmes are educating people and encouraging...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Cotton Wool/Buds/Pads in Australia

Cotton wool/buds/pads experienced strong 3% value growth in 2013, while volume sales fell by 1%. This is explained mostly by consumers switching to cotton pads from bulk cotton wool ripple packs and cotton balls.

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Australia

The growing awareness of the different features and functionalities of incontinence products persuaded customers to switch from using feminine hygiene products to incontinence products. Big players along with governmental organisations are working to...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Consumer Lending in Australia

At its May 2013 board meeting, the Reserve Bank of Australia (RBA) lowered the official cash rate to a record low of 2.75%. The cut meant that the cash rate was set at a level lower than rates during the global finance crisis. Subdued consumer demand...

May 2014 | US$1,900 | Pages: 9 | Add to cart | View details

Country Report

Health and Wellness in Australia

The ongoing health and wellness concerns of consumers spurred growth for health and wellness in 2013. Health and wellness performed strongly during the year, experiencing retail value sales growth of 6%. Australian consumers displayed a preference ...

May 2014 | US$1,900 | Pages: 98 | Add to cart | View details

Country Report

Financial Cards and Payments in Australia

Strong growth for total cards transactions continued in 2013, as consumers finally began coming around and began spending again. Consumers remain risk adverse and this translated into credit card transactions continuing their slowdown in value terms,...

May 2014 | US$1,900 | Pages: 73 | Add to cart | View details
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