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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Spirits in Australia

Consumers are becoming more educated and expectant when it comes to vodka, with demand for premium and super premium vodkas responsible for the 9% total value growth over 2013. Professional and ambitious 25-35 year old drinkers are the key ...

Jun 2014 | US$900 | Pages: 52 | Add to cart | View details

Country Report

Wine in Australia

Total volume of wine sold in Australia in 2013 grew marginally, whereas a push towards higher end products and inflationary pressures resulted in off-trade value growth of 4%. This is a marginal drop from the volume growth over the review period ...

Jun 2014 | US$900 | Pages: 50 | Add to cart | View details

Country Report

Bath and Shower in Australia

Discounting and price reductions limited value growth in bath and shower in 2013, with the category recording just 3% growth in current value terms. In 2013, Australia’s two major supermarkets Coles and Woolworths engaged in a price war, with Coles ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Colour Cosmetics in Australia

Department stores David Jones and Myer continued price harmonisation discussions in 2013 in an attempt to recoup colour cosmetics sales lost to online retailing. Internet retailing has made Australians more knowledgeable of the price differentials ...

Jun 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Deodorants in Australia

Deodorants promoted with stronger, long-lasting protection were the strong performers in 2013, as sweating and body odour often causes anxieties among consumers. Effectiveness is a key factor in purchasing deodorants, and manufacturers are ...

Jun 2014 | US$900 | Pages: 25 | Add to cart | View details

Country Report

Depilatories in Australia

Do-it-yourself beauty salon treatments were a key trend in 2013 as consumers became more comfortable doing these treatments in their own home, and looked to save money by cutting down on salon visits. Consumers have become more likely to spend on DIY...

Jun 2014 | US$900 | Pages: 23 | Add to cart | View details

Country Report

Fragrances in Australia

Parallel importing and internet retailing continued to put pressure on value growth in fragrances in 2013 as value-driven consumers sought out discounted products and lower prices. The rise of internet retailing has made consumers aware of the price ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details

Country Report

Hair Care in Australia

In 2013, Australian consumers shifted their focus to hair care products that protect, revitalise or moisturise hair, as focus was placed on treating dry or damaged hair. Claims such as intense repair, revitalisation, deep nourishing or hydration were...

Jun 2014 | US$900 | Pages: 31 | Add to cart | View details

Country Report

Men's Grooming in Australia

Concerns about the effects of wrinkles, ageing and grey hairs are growing among men and they are more willing to take preventative measures by putting to use men’s grooming products. The morning ritual of shower, shave and shampoo is losing its ...

Jun 2014 | US$900 | Pages: 26 | Add to cart | View details

Country Report

Oral Care in Australia

Price promotions and aggressive discounting by Australia’s two major supermarkets led to value growth slowing down in the oral care category in 2013. Both Coles and Woolworths launched campaigns offering discounted prices on a range of everyday ...

Jun 2014 | US$900 | Pages: 27 | Add to cart | View details
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