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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Bleach in Australia

Although bleach sales continued to perform negatively in 2013, the rate of decline slowed in current value terms compared to the previous year. The category has been struggling to maintain sales due to a lack of innovation and to competition from ...

May 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Australia

In 2013, sales of dishwashing continued to grow, registering a 4% increase in current terms; however, this growth rate was lower than the 5% observed in 2012. In the previous year, the category was fuelled by the increasing demand for dishwashing ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Insecticides in Australia

Sales of home insecticides increased by 4% in current terms in 2013 to reach A$205 million. This represented a recovery from the decline of the previous year. With sales highly dependent on weather changes, home insecticides benefited from changes in...

May 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Australia

Single-dose formats gained traction within laundry detergents in 2013. Following the success of liquid tablets in dishwashing, brand leaders within laundry care also expanded their brands to laundry tablets. These products first became available in ...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Care in Australia

Sales of home care grew by 2% in current terms in 2013, buoyed by manufacturers adding value through products that offered convenience to the Australian consumer. In most cases, manufacturers offered convenience through concentrated variants of ...

May 2014 | US$2,400 | Pages: 72 | Add to cart | View details

Country Report

Polishes in Australia

Polishes continued to attract little interest from consumers in 2013. The category has been considered predominately antiquated because it largely reflects an era when considerable time was spent polishing furniture and floors. Unfortunately, ...

May 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Surface Care in Australia

Although multi-purpose cleaners continued to be the largest category within surface care in 2013, industry sources reported that Australian consumers were once again demanding products specifically designed for a particular area of the house, such as...

May 2014 | US$900 | Pages: 30 | Add to cart | View details

Country Report

Toilet Care in Australia

Toilet liquids posted a 2% current value increase in 2013 as a result of manufacturers’ efforts to offer additional benefits and concentrated formulas. This was an improvement for the category in comparison to 2012 when toilet liquids recorded a ...

May 2014 | US$900 | Pages: 21 | Add to cart | View details

Country Report

Air Care in Australia

Sales of air care products increased by 4% in current terms in 2013. Product innovation and strong spending on advertising maintained interest in air care in Australia. Reckitt Benckiser (Australia) Pty, the category leader, launched in July a ...

May 2014 | US$900 | Pages: 16 | Add to cart | View details

Country Report

Consumer Health in Australia

Consumer health continues to be a robust category in 2013. A historically familiar and consistently gradual growth pattern in OTC has been propped up by double-digit growth figures in sports nutrition and vitamins and dietary supplements.

Apr 2014 | US$2,400 | Pages: 104 | Add to cart | View details
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