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 Market Research for Australia

Euromonitor publishes reports on industries, consumers and demographics in Australia.

  • Industry specific reports offer insight into market size and market share in Australia; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Australia report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Australia in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Australia Statistics factfile.

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Country Report

Cotton Wool/Buds/Pads in Australia

Cotton wool/buds/pads experienced strong 3% value growth in 2013, while volume sales fell by 1%. This is explained mostly by consumers switching to cotton pads from bulk cotton wool ripple packs and cotton balls.

Jun 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Incontinence in Australia

The growing awareness of the different features and functionalities of incontinence products persuaded customers to switch from using feminine hygiene products to incontinence products. Big players along with governmental organisations are working to...

Jun 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Consumer Lending in Australia

At its May 2013 board meeting, the Reserve Bank of Australia (RBA) lowered the official cash rate to a record low of 2.75%. The cut meant that the cash rate was set at a level lower than rates during the global finance crisis. Subdued consumer demand...

May 2014 | US$1,900 | Pages: 9 | Add to cart | View details

Country Report

Health and Wellness in Australia

The ongoing health and wellness concerns of consumers spurred growth for health and wellness in 2013. Health and wellness performed strongly during the year, experiencing retail value sales growth of 6%. Australian consumers displayed a preference ...

May 2014 | US$1,900 | Pages: 98 | Add to cart | View details

Country Report

Financial Cards and Payments in Australia

Strong growth for total cards transactions continued in 2013, as consumers finally began coming around and began spending again. Consumers remain risk adverse and this translated into credit card transactions continuing their slowdown in value terms,...

May 2014 | US$1,900 | Pages: 73 | Add to cart | View details

Country Report

Bleach in Australia

Although bleach sales continued to perform negatively in 2013, the rate of decline slowed in current value terms compared to the previous year. The category has been struggling to maintain sales due to a lack of innovation and to competition from ...

May 2014 | US$900 | Pages: 17 | Add to cart | View details

Country Report

Dishwashing in Australia

In 2013, sales of dishwashing continued to grow, registering a 4% increase in current terms; however, this growth rate was lower than the 5% observed in 2012. In the previous year, the category was fuelled by the increasing demand for dishwashing ...

May 2014 | US$900 | Pages: 22 | Add to cart | View details

Country Report

Home Insecticides in Australia

Sales of home insecticides increased by 4% in current terms in 2013 to reach A$205 million. This represented a recovery from the decline of the previous year. With sales highly dependent on weather changes, home insecticides benefited from changes in...

May 2014 | US$900 | Pages: 18 | Add to cart | View details

Country Report

Laundry Care in Australia

Single-dose formats gained traction within laundry detergents in 2013. Following the success of liquid tablets in dishwashing, brand leaders within laundry care also expanded their brands to laundry tablets. These products first became available in ...

May 2014 | US$900 | Pages: 33 | Add to cart | View details

Country Report

Home Care in Australia

Sales of home care grew by 2% in current terms in 2013, buoyed by manufacturers adding value through products that offered convenience to the Australian consumer. In most cases, manufacturers offered convenience through concentrated variants of ...

May 2014 | US$2,400 | Pages: 72 | Add to cart | View details

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